Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
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Architecture & Design World 2008

In the vein of my previous post, I’ll be coming back to the States a month after TechEd for Dr. Dobb’s Architecture & Design World 2008.

I’ll be giving my Avoid a Failed SOA talk (again). Apparently, I’m not the only one who’s been seeing one SOA project fail after another. Luckily, I’ve lived through enough of them to figure out what sort of things empirically have lead to failure, and now I’m telling the tale. One of the big reasons, by the way, is calling everything in the system a service (and no, adding a prefix doesn’t change anything – entity services, process services, etc).

I’m also going to be speaking about core design principles in my Intentions & Interfaces talk (which was quite a hit at QCon London). The interesting thing I’ve discovered over the years about design is that generics and dependency injection, when used together, can be used to create extensible systems with very little complexity. Not only that, but that this pattern is useful for all parts of a system, from communication, through data access, all the way to custom validation. As such, it can keep the complexity of the various technology stacks out of your core business logic, giving it a longer lease on life.

Finally, there’s also going to be a half-day tutorial on nServiceBus. I don’t want to go on-and-on about it here, but I can say that people who have attended this tutorial have come to me later telling me how they feel that they’ve had their eyes opened. I try to give just enough theory so that attendees can understand why nServiceBus exists, because after that using nServiceBus is pretty straight forward. This will be the first time I’m doing this in half-day format, so you’ll be getting the bottom-line, distilled version of this regularly full-day tutorial.

You can find the list of all my talks here, and for being the loyal reader you are, you get $100 bucks off the VIP price when you register using the code 8ASPK.

Hope to see you there.

Posted on Saturday, May 31st, 2008.

TechEd USA 2008

Posted in Presentations

I’ll be flying to Orlando FL in the next couple of days to TechEd USA. I’ll be speaking about how to create high performance and scalable web applications based on the principles I outlined in my previous post Asynchronous, High Performance Login for Web Farms. I’ll also be giving a more interactive session on How to Avoid a Failed SOA, and coming in to talk with the TechEd Bloggers. If you’re in the area, drop by and say hello. It’s always great meeting my subscribers face to face :)

Posted on Saturday, May 31st, 2008.

NServiceBus Performance

I’ve gotten this question several times already but now companies are beginning to look for performance comparisons in making decisions around the use of nServiceBus. It’s often compared to straight WCF, BizTalk, and now Neuron ESB. In Sam’s recent post he posts to a case study of Neuron doing 28 million messages an hour. That’s far more than I’ve ever heard quoted for BizTalk.


Before giving some numbers, please keep in mind that high performance of system infrastructure does not necessarily by itself mean that the system above it is running that fast. For instance, you may have server heartbeats running really quickly but the time it takes to save a purchase order borders on a minute. So, please, take all benchmarks with a grain of salt, or two, or a whole shaker-full.

While I’m not at liberty to say on which specific domain/company these numbers were measured, I can say that we had the full gamut of “stateless services”, statefull services (sagas), number crunching, large data sets, many users, complex visualization, etc. Also, this wasn’t the largest installation of nServiceBus that I’m aware of, but its the one I have the most specific numbers for.


OK, so using the default nServiceBus distribution using MSMQ, on servers where the queue files themselves were on separate SCSI RAID disks, we were pumping around 1000 durable, transactionally processed messages per second, per server. That means that similar to the Neuron case, no messages would be lost in the case of a single fault per server per window (time to replace a failed disk set at 3 hours from failure, through detection, to replacement per site – but that’s more an operational staffing concern, not the technology itself).

So, that’s 3.6 million messages per hour per server, at full load. We had a total of 98 servers doing these kinds of processing, not including web servers, databases, etc. Keep in mind that web servers would be communicating with other servers using nServiceBus, but that would maybe be an unfair comparison to the Neuron numbers.

Server Breakdown

Anyway, the 48 number crunching servers (blade centers) we had were at full load, so we were pumping more than 170 million messages there. Keep in mind that those servers had a really fast backbone so weren’t held up by IO. Your environment may be different.

Another 30 (regular pizza boxes) were doing our sagas. Saga state was stored in a distributed in-memory “cache”, so once again IO wasn’t an issue for processing those messages. We were at about 70% utilization there, coming to just over 100 million messages an hour.

The last 20 were clustered boxes (fairly expensive) that handled the various nServiceBus distributor and timeout manager processes were at full load since they handled control messages for all the servers as well as dynamically routing the load. However, on those boxes we used much higher performance disks for the messages, since they had to feed everything else, capable of doing, on average, around 5000 messages a second. That adds up to 360 million messages an hour.

Unnecessary Durability

Later, we moved a bunch of messages that didn’t need all that durability and transactionality off the disks, pushing the total throughput over 1 billion messages an hour. That was about 100 million per hour durable, 900 million per hour non-durable. You can guess that we were left with plenty of IO to spare at that point while we weren’t yet pushing the limit of our memory.

One thing that’s important to understand is the size of the messages that didn’t require durability was less than 1MB, with most weighing in under 10KB. Also, since most of those messages were published, less state management was required around them, enabling us to further improve performance.


NServiceBus didn’t give us all that by itself. It was the result of skilled architects, developers, and operations staff working together for many iterations, deploying, monitoring, re-designing, etc. You need to understand your technology, your hardware, and your specific performance, availability, and fault-tolerance requirements if you want to get anywhere.

There’s no magic.

I didn’t see the number or kinds of servers involved in the Neuron case study so this wasn’t ever really a comparison. Nor or we talking about the same system here.

So, please, don’t base your decisions on arbitrary numbers. Spend some time setting up a scaled down version of your target architecture with all the relevant technologies and measure. Be aware that you want high performance end to end, not just of the messaging part. At times, it makes sense to actively throw away messages (of the non-durable, published kind) to help a server come online faster especially after a restart.

Thus ends the tale of another “benchmark”.

Comments [5]
Posted on Wednesday, May 21st, 2008.

7 Simple Questions for Service Selection

“So, which services do I need?”

This innocuous question comes up a lot. Usually I get this question after a short problem domain description. One of these came up on the nServiceBus discussion groups. Ayende took it and ran with it turning it into a nice blog post, An exercise in designing SOA systems. I’ve been meaning to write something myself. Bill put up a response already in his Service Granularity Example. So, I’m late to the party, again, but here we go.

It’s almost impossible to know, right away, which services are appropriate.

So, I’m going to focus more on the process of getting there, rather than describing the solution itself.

The domain deals with a placement agency placing physicians in positions at hospitals. doctor

1. So, what does it actually do?

In Ayende’s post, he describes several services, but I’d rather look at them as use cases: registering an open position, registering a candidate, verifying their credentials, etc. It’s worth going through this requirements process. It doesn’t necessarily translate immediately to services, but there’s value in it.

2. What does it do it to?

We should also be looking at the data model, an entity relationship diagram (ERD) , where we see that we may have placed a certain physician at a number of positions. It’s also important for us to know about under which circumstances a physician finished their employment at a previous position before, say, trying to place them at a position in the same hospital or chain of hospitals. Don’t go thinking that this what the database schema will look like, it’s all about understanding connections between various bits of data.

3. When does that happen?

The next step is to map the uses cases above to the entities in the ERD, which entity is used in which use case. It’s also important to differentiate between entities (or even more importantly, specific fields of entities) that are used in a read-only fashion within a given use case. For instance, when registering a new position, we’ll want to check that against other open positions in the same hospital so we don’t end up registering the same position twice. Also, we might want to suggest verified physicians whose credentials match the position’s requirements. Data we wouldn’t be interested in might be which other physicians we placed at that hospital.

4. What just happened?

Another valuable perspective on the problem domain is the business process view – what are the interesting business events in the system and how they unfold over time. For instance, physician registered, position opened, physician’s credentials verified, and physician placed in position (or position filled by physician) are events that describe a different business perspective than use cases.image

5. How do I decide?

Once we know what events there are, we can start looking at what kind of decisions we might want to make when those events occur and what data we’d need to make those decisions. These decisions may be as simple as updating a database or sending an email to a user. They also may include more advanced logic like when the profitability of an agreement with a specific hospital chain changes, prefer placing physicians in positions in that chain over others.

6. How do I deal with all this information?

After we have all of this information, we can start looking for cohesive bunching across all of these axes using these rules:

  • Data that is modified by a use case gets published as an event.
  • Data that is required by a use case for read-only purposes, arrives as the result of subscribing to some event.

Look for rules that differentiate behaviour based on the properties of data. Look for a correlation to some business concept. For instance, physicians probably won’t be changing their specialization, and open positions often deal with a certain specialization. Therefore, specific data instances tied to two different specializations can be said to be loosely coupled.

7. Which property slices across the domain?image

Even though the ERD may not have made it clear, and the use cases didn’t show any particular break-down, nor did the events call out this point, the key to finding the way a business domain decomposes into services lies in decoupling specific data instances.

Actually, at this point we can clump autonomous components (mere technical bits) that handle a single message, into more granular business components.

If you think about it, it makes a lot of sense. The kind of credential checking you’d do for physicians specializing in brain surgery would likely be different than for general practitioners. The kind of information you’d store would, therefore, also be different.

But, which services do I need?

Quite frankly, I don’t have enough information to know.

But if we had continued this conversation, going through issues like transactional consistency, availability requirements, and other non-functional issues we could have  gotten there.

If there’s one thing that I hope you got out of this, it’s that the questions are what’s important. The iterative process of looking at the problem domain from various perspectives, incorporating the new-found knowledge, and asking more questions is what leads us to a solution. But we don’t stop there. We keep looking for characteristics which split services apart into business components, and for consistency requirements that brings autonomous components together into services.

It’s not easy, but by focusing on these simple questions, you can get to a coherent service oriented architecture.

Comments [4]
Posted on Friday, May 16th, 2008.

The Abbott & Costello of SOA

Posted in ESB | SOA

My long-time readers will no doubt remember Bill, he who has sent me so many great questions around SOA and gotten me to put some of my best podcast episodes out. Well, Bill’s now got a blog and he’s putting up a lot of great information on SOA (and that’s saying quite a bit, I barely agree with myself when it comes to SOA). In his post on Publish-Subscribe with Legacy Applications he discusses some ways to do the integration, but I want to talk here about WHO does the integration.

What’s on first?image

Many times I see SOA projects integrate existing/legacy systems focusing only on getting those systems to talk to the ESB (bits flowing) using the right structures (canonical schema, oy). However, little attention is often given to where that integration code runs – in other words, which endpoint does the rest of the system talk to? Who’s in charge of the integration?

The answer is usually muddled – sometimes its the ESB itself (serving more as an EAI broker at that point), sometimes its some DLL that the calling service uses, but I VERY rarely hear anything about the actual process that’s hosting that code, the endpoint itself, or anything that will help us deal with Service-Level Agreements.

No. What’s on second.

If you can’t (or don’t want to) change the legacy application at all, I suggest setting up a new endpoint and an additional process which listens on that endpoint. That process is in charge of communicating with the legacy application and translating whatever is going on to the messaging semantics of the SOA environment. Not everything may be publish/subscribe – other systems may send command messages to the endpoint, resulting in API calls on the legacy application.

One of the things that the process can/should do, is to subscribe to events/messages from other services and feed the relevant information to the legacy application. At times this will be done on an as-needed basis from the legacy application’s perspective – it will call some API/web service that will need to communicate with the afore-mentioned process, and the process will return the data needed.

How is playing a different game

From the perspective of all the other services, the legacy application might as well not even be there – they communicate via the regular messaging semantics with everything.

What is important to understand is that developing that kind of process is not a trivial undertaking. In DDD terms, it can be called an Anti-Corruption Layer, as it prevents the legacy from influencing the structure of any other service. This procedure is one of the ways one can go about slowly getting data and functionality off of mainframes and into more versionable and change-friendly (and cheaper) environments.

I don’t give a darn!

Oh, that’s our esb.

Posted on Friday, May 2nd, 2008.

[Video] Messaging and Architecture Discussion at ALT.NET

In this video, Greg Young, Martin Fowler, Evan Hoff, Dru Sellers, myself and some others discussed various aspects of event-based systems, how Domain-Driven Design works with them, what role messaging has, and how all these connect to architectural properties like scalability and fault tolerance.

One of the questions that Martin started answering was how teams can start getting into the messaging state-of-mind. Unfortunately, the conversation veered off into what kind of messaging interactions are appropriate leaving the original question unanswered.

I’m hoping to address this topic with some of the information I’m putting up on the nServiceBus site. There’s always Gregor and Bobby’s excellent EIP book that I think is a must for anybody writing distributed systems.


Comments [3]
Posted on Monday, April 28th, 2008.

Visual Cobol, Enterprise Processes, and SOA

There’s a fairly intense discussion going on these days amongst the SOA illuminati. In the hopes that people will see me standing beside them and conclude that I too know something, I’ve decided to chip in.

Jim brought the concept of cohesion to the regular SOA discussions around loose coupling in his post Anemic Service Model, which I think, all in all, is a very good idea.

Naïve Service Composition

image Jim first calls out a common anti-pattern that seems to have become quite rampant – I’d call it naïve service composition if only the things being composed could even be called services. And I think the tone being set is correct – a service needs to meet a stronger set of criteria than just being able to be composed. Multiple services sharing the same logical data store (in that the same actual rows/data elements are managed by multiple services) probably means there’s an encapsulation problem here. I agree with Jim sentiment here:

“On the one hand we’re inclined, and indeed encouraged by the SOA brigade, to think of this architecture as a good fit for purpose because it is very loosely coupled. Since every component or service is decoupled from every other component or service it should be possible to arrange and re-arrange them in a Lego-style in a myriad of useful ways. Building out “business services” from some more fundamental set of services is how the books tell us to do it. In fact we could even do that quite easily with point-and-[click] BPM tools, ruling out such overheads as developers and change management along the way. Right?”

MVC? There are, like, 6 of them!image

However, I disagree with some of the conclusions that Jim draws from that point. Jim states “build your services to implement business processes”, and that services are “just an instance of MVC”. I’m going to leave alone the MVC statement since there are like 6 documented kinds of MVC not including the Front Controller stuff that the web guys are now calling MVC. I’m going to focus on the business process advice. JJ also doesn’t seem to agree with this advice. As Savas has already taken issue with the tone of JJ’s response, I’ll keep my focus on the content.

Visual Cobol

First of all, in my previous conversations with Jim he had already denounced the procedural nature of composing higher-level business processes out of smaller services which implement small bits of common activities. Visual Cobol was how he described it. In JJ’s follow-up post, he called out the necessary aspect of autonomy that jives with Jim’s cohesion principle.

I’m a bit concerned about the way JJ tends to version what SOA means over time. It might make it impossible to have intelligent design discussions without tagging each sentence with “as SOA meant in 2006”. I acknowledge that the accepted meaning of SOA by various vendors has changed over the years. However, I’ve found that meanings rooted in decades of computer science tend to last and provide value that outlasts much of the industry-buzzword-bingo (SOA 2.0 anyone?).

Cohesion, Business Domains, and Business Processes

image My view of the original cohesion principles Steve discusses in his 2005 article Old Measures for New Services takes a business spin to Functional Cohesion:

A service should be responsible for one business domain.

If we jump off from this point, we’ll see that certain business processes which occur entirely in one business domain are fully encapsulated, whereas those macro-processes which cross many domains (like Order to Cash) cross multiple services – they do not become a service since that would break the “one business domain” rule. Given that services are loosely coupled, avoiding temporal coupling leads to services raising events. Thus, macro-processes are really just a series of events of various services where each service does its own internal business processes.

Enterprise Processes >> Business Processes

I think that maybe some of the difficulty in discussing concrete SOA guidance has to do with granularity. I’ve started calling those macro-processes something different from business processes, and that may just bring me full circle to Jim’s guidance.

An Enterprise Process is any process which involves multiple business domains.

Under that definition, a service may be responsible for multiple business processes in the same business domain. But still, one business process is usually not a service by itself.

Business Components & Autonomous Components to the Rescue

image Finally, by introducing the additional levels of decomposition of business components and autonomous components I’ve found that we can focus the discourse on one concern at a time. My presentation on the topic can be found here. The 30 second pitch is this:

Business domains are inherently partitionable – data and rules. A business component represents one partition. An example of this is the domain of Sales being partitioned by strategic and non-strategic customers. Although the data structure might be similar or the same, the actual rows/data elements are not shared. Rules around discounts are different.

Within a business component, different activities should not interfere with each other. An autonomous component represents one activity. In our example, reporting on orders from strategic customers should not interfere with accepting their orders. As such, those activities should have different messages coming in on different endpoints. Each endpoint could have different characteristics, like durability. Losing a request for a report when a server restarts isn’t a big deal, however not a good idea for orders.

For more information you could check out these episodes from my podcast:

Business and Autonomous Components in SOA

Using Autonomous Components for SLAs in SOA

Questions and comments are always welcome.

Comments [6]
Posted on Wednesday, April 23rd, 2008.


Posted in Community

After seeing everybody twittering at both the MVP summit and the ALT.NET conference, I’ve decided to take the plunge. Not quite sure what to expect, but here goes.

Comments [1]
Posted on Sunday, April 20th, 2008.

Time Dimension Necessary For Successful SOA Data Strategy

I often run into companies working on an SOA initiative where certain information aspects are given more importance than is warranted and, as a result, the overall service coupling is increased. Sometimes this takes the form of a Canonical Data Model or as a Master Data Management service. In both cases, information is divorced from its business context. Steve Jones (one of the SOA guiding lights out there) states “data only counts where it works” and I strongly agree. Due to the somewhat “wishy-washy” definition of services, I’ve found that the term Business Component captures that essence – data encapsulated in a business context.

In his post, Steve provides concrete guidance on how to look at data:

“The point about these bits of data is that they are about recording what has happened. Where this approach falls down is when you try and apply that approach to what is happening.”

One of the core ways that I suggest you avoid falling down the Data Services rabbit hole is to keep the context of time in mind as you analyse the data your services use and are responsible for. Ask yourself questions like:

  1. Who creates this specific data element – not just this kind of data?
  2. Can we partition these creators based on some property of the data?
  3. When do they create it?
  4. At what point can others access this data?
  5. Do others need to use this data in their own business processes?
  6. If so, how up-to-date does the data need to be? Up to the minute? Up to the millisecond?
  7. Can we avoid transactions between those who create data and those who use it while maintaining business correctness?

In a follow up post, I’ll be analysing how we can identify services and business components in a domain by using these questions. More importantly, we’ll see how the message contracts of our services can be driven out by answering them.

Stay tuned.

Comments [3]
Posted on Sunday, April 20th, 2008.

WCF, Smart Clients, and Deadlocks

There’s a new article up on MSDN describing how to write Smart Clients using WCF. The author is none other than WCF-Master Lowy and he goes over the multitude of ways you can deadlock yourself.

Here’s a taste:

UI Thread and Concurrency Management

Whenever you use hosting on the UI thread, deadlocks are possible. For example, the following setup is guaranteed to result with a deadlock: A Windows Forms application is hosting a service with UseSynchronizationContext set to true, and UI thread affinity is established. The Windows Forms application then calls the service over one of its endpoints. The call to the service blocks the UI thread, while WCF posts a message to the UI thread to invoke the service. That message is never processed, because of the blocking UI thread—hence, the deadlock.

Another possible case for a deadlock occurs when a Windows Forms application is hosting a service with UseSynchronizationContext set to true and UI thread affinity is established. The service receives a call from a remote client. That call is marshaled to the UI thread and is eventually executed on that thread. If the service is allowed to call out to another service, that can result in a deadlock if the callout causality tries somehow to update the UI or call back to the service’s endpoint, because all of the service instances that are associated with any endpoint (regardless of the service-instancing mode) share the same UI thread.

Similarly, you risk a deadlock if the service is configured for reentrancy and it calls back to its client. You risk a deadlock if the callback causality tries to update the UI or enter the service, because that reentrance must be marshaled to the blocked UI thread.

Actually, I have difficulty believing that Juval would go so far as to suggest that even the forms should be services, but he does:

Form as a Service

The main motivation for hosting a WCF service on the UI thread is if the service must update the UI or the form. The problem is always: How does the service reach out and obtain a reference to the form? While the techniques and ideas that appear thus far in the listings certainly work, it would be simpler yet if the form were the service and hosted itself. For this to work, the form (or any window) must be a singleton service. The reason is that singleton is the only instancing mode that enables you to provide WCF with a live instance to host. In addition, you would not want a per-call form that exists only during a client call (which is usually very brief), nor would you want a per-session form that only a single client can establish a session with and update.

When a form is also a service, having that form as a singleton service is the best instancing mode all around.

I think that this article serves as a great treatise leading to only one conclusion – you’d have to be crazy to try to do this without some higher level framework, preferably with a different low-level framework too :-) . Sucks Microsoft didn’t put one out – nor is there a pending beta, CTP, or even word about some project with a codename handling this. From what I know about Prism, it doesn’t intend to handle this issue either.

One thing that isn’t covered in the article is that if you do choose not to tie the client-side service to the UI thread, you open yourself up to race conditions. Reasons you’d want to handle messages on a different thread center around UI responsiveness. I’ve written about these things before:

The more I read things like this, the more I feel that I have to get going with my nServiceBus based solution. I’m fairly swamped as it is, so if anyone is interested in helping get this project off the ground, I’d be most grateful – as I think anyone else that had to build a smart client would.

Comments [2]
Posted on Friday, April 11th, 2008.


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Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

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It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
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“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

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Eli Brin, Program Manager at RISCO Group
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We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
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“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”

Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

Consult with Udi

Guest Authored Books
Chapter: Introduction to SOA    Article: The Enterprise Service Bus and Your SOA

97 Things Every Software Architect Should Know

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