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NSBcon London 2014

Tuesday, April 22nd, 2014

NSBconSince my last post announcing NSBcon you probably haven’t gone to take a look at what’s happening.

The speaker lineup for NSBcon London 2014 is now complete and we’ve got a really great mix of talks, if I do say so myself.

I’ve already mentioned that Oren and Greg will be there, but I wanted to talk a bit about the rest of the roster:

First up – Wonga

If you’re living in the UK, you almost can’t avoid seeing these ads.

Wonga

What you probably didn’t know is that Wonga has been running on NServiceBus for years now.
(No – we had nothing to do with the ads, and there’s nothing we can do about them.)

Charlie Barker was there from the beginning and has lived to tell the tale:

We faced the problem of scaling our platform to meet rapid growth in customers whilst at the same time increasing the team from 15 to 200 people spread across five countries. We did this by transitioning from N-Tier to SOA even as we were delivering new features and keeping the platform stable. No small feat.

This is an interesting story to hear, not only from the point of view of NServiceBus, and I’d definitely recommend grabbing Charlie over lunch or over a beer. This is probably one of the higher profile startup successes in the UK you’ll find and, as always, the behind the scenes story is just fascinating.

And to the cloud!

No self-respecting technology conference these days can go without spending at least some time talking about the cloud – and we won’t be the ones to buck the trend, even though we have a healthy disrespect for all sorts of things, including the ourselves :-)

You’ll hear from one of the foremost Azure MVPs and all around cloudy Belgian Yves Goeleven (whose last name nobody is really sure how to pronounce). Yves has been the driving force behind getting all the various bits of Azure infrastructure integrated into NServiceBus and, if you get him to just the right level of inebriation, will spill all the dirty little secrets of the Azure platform that Microsoft doesn’t want anyone to know.

Dylan Beattie will then relate his tales of creating loosely-coupled encoding workflows for audio and video on the cloud at Spotlight – one of the world’s leading resources for professional actors, casting directors, and production professionals. It ain’t easy making ordinary people into stars.

And so much more

To see the complete lineup, go to NSBcon.com.

And me – what will I be talking about? That’s a good question.

Not to steal my own thunder (after stealing everybody else’s), but you’ll hear about the deeper integration we’ve got planned for SignalR, making your event-driven architecture extend from the back of your systems all the way to the browser, so much simpler and smoother than you ever thought possible.

I’ll also tell you about how we’re going to enable you to run on queues that don’t support distributed transactions (like Service Bus for Windows Server) without having to worry about making your logic idempotent. For some background, see my blog post on Life without distributed transactions.

In short – it’s going to be a kick-ass conference.

Check it out.

* and for those of you paying out of pocket, contact nsbcon@particular.net for a discount.



Announcing the Particular Service Platform

Wednesday, April 16th, 2014

champaignAfter many months of hinting about the coming of the Particular Service Platform, it’s finally here.

For everybody who has been building message-driven systems on .NET – I really do believe that this is the dawn of a new era (and if you know anything at all about me, you know that I don’t tend to exaggerate).

What is it?

Imagine designing your solution by graphically creating endpoints and messages, seeing the routing laid out in front of you visually, being able to specify system wide error and audit queues, having your cross-cutting authentication applied automatically to all endpoints, correlating events together into sagas, pressing F5, and as everything springs to life, on your second monitor you can see the messages flowing through your specific debug session synchronized in real time as you step through your code.

Well, you don’t have to imagine – that’s now a reality.

Top that off with some nice production monitoring that includes heartbeats for all of your endpoints, notification of message processing failures (with the ability to send them back for reprocessing), and some cool extensibility to plug in your own custom checks.

It’s a whole new world of service-oriented development.

This short video will give you a sense of what it’s like:


Here’s some other things you might find interesting.

Testing you can trust

I’ll bet you didn’t know the level of testing that we’re now putting into each release.

Every time we put out a new release, we test it on cloud servers configured across all permutations of transports, containers, persistence technologies, server operating systems, as well as for compatibility with previously released versions 2 years back (!). This way, when you want to have a new system subscribe to events published by a system already in production, you’ll know that it will all “just work” – no matter what.

Running all of these tests in the cloud is something that we could never afford back when we were a regular free/open-source project, but is definitely worth it. We know you count on us for your mission-critical systems and will continue doing our very best to be worthy of that trust.

The roadmap

Now that the platform is out, the next big thing you can expect is the removal of all distributed transactions.

Over the past months (and even years) we’ve been making preparations for this, making all sorts of small backwards compatible changes and enhancements so that we can fully control the inbound and outbound behavior of messages. The investments we’ve been making in automated tests is also in support of this. We want to be absolutely positive that you will get the exact same logical behavior as before without losing any of the transactional guarantees you’ve come to expect from NServiceBus.

We’ll give you updates on this and the other things we’re working on soon, as part of our larger roadmap so that you’ll know roughly what kind of big features you can expect and when. Of course, we always leave some “slack” in our iterations for working on critical patches, enhancements, and refactoring.

In any case, the main idea here is for you to be able to give us feedback and input on what’s important to you and for us to communicate back what we will be able to commit to and when.

Expressing our thanks

It’s been quite a journey this past year – the company has doubled in size and we’ve really got a great group of people here. While we’re constantly looking ahead and seeing all the wonderful things that we want to do, I wanted to take a moment and look back.

It’s been almost two years of work on ServiceMatrix (previously named NSB Studio) – the absolute biggest investment we’ve made. This past year was really the biggest push, and when taken together with all of the other tools – the production monitoring in ServicePulse that so many people have been clamoring for; the under-the-hood visibility of ServiceInsight; and the unseen glue of ServiceControl tying them all together; well, it was a very ambitious year.

I wanted to thank everyone who took part in our betas – your feedback was absolutely invaluable;

To our Community Champs who keep asking us the difficult questions and pushing us to do better;

To all of you in our community who have believed in us;

To the growing ranks of paying customers who voted with their wallets as well as their hearts;

You have my personal thanks as well as those of the entire team.
It continues to be an honor and a privilege.

Go and get it

That’s it – go to www.particular.net and click the big “download now” button and take the new platform for a spin!

I can’t wait to hear what you all think.



Life without distributed transactions

Monday, December 31st, 2012

transactionsOccasionally I get questions about the issue of transactional messaging – why is it so important, why does NServiceBus default to this behavior, and if we didn’t use it, what bad things could happen. I’m talking specifically about the ability to enlist a queue in a distributed transaction here.

I think the reason for this interest is the rise in popularity of cloud platforms and queuing systems like RabbitMQ (which don’t support distributed transactions) and the difficulty of setting up distributed transactions even in on-premise.

Of course, there’s also the regular scalability hand-wringing going on even though most people wouldn’t bump up against those limits anyway.

In this post, I’ll talk about the nature of the problem, explain the pitfalls in some of the common solutions, but I’ll put off the description of how to provide consistency without distributed transactions to a future post as this one is already going to be quite long.

I’ll start with the basic fault-tolerance issues and then explain how things spiral out from there.

Starting with the basics

OK, so we have a queuing system in place that dispatches messages to our business logic which does some transactional work against a database.

Let’s say that we completed the transaction against our database but before we could acknowledge to the queue that the message was processed successfully, our machine crashed. What our machine comes up again, the queue will once again dispatch us the same message. Unless we have some logic to detect that we’ve already processed it (called “idempotence” in the REST community), we will end up processing it again.

In short, the problem is duplicates.

Attempted solutions to the duplicate problem

Most queuing systems don’t do anything about duplicates, actually giving it a proper architectural name: At-least-once message delivery, as opposed to the Once-and-only-once model that a queue that supports distributed transaction provides.

The solution often suggested is to have your logic check to see if it has already processed a message with that ID before – in essence storing the ID of each message processed for some period of time. Of course, there is some performance overhead with that, but it might be a small price to pay compared to dealing with it in the logic of every use case.

On the other hand, you’ll often have some messages (like Update commands) for which it looks like you can safely process them multiple times, in which case you might want not to pay the performance overhead there. The thing is, if your logic publishes an event in addition to the regular database work (something that is quite common) and you process the same message twice, you will probably end up publishing the event twice as well.

These duplicates are different in that here we have two distinct messages with different IDs that contain the same business data. This means that recipients of these messages will not be able to filter them out at an infrastructure level anymore.

NOTE: Deduplication abilities in queues

Although the Azure Service Bus doesn’t support distributed transactions meaning you still have the issue mentioned above, Microsoft added the ability to detect and filter out duplicates based on message contents rather than just the ID. This helps quite a bit but it’s important to understand that that doesn’t cover everything for you. Let me explain:

More complex logic

In some of your most important use cases, you may have both entity updates as well as entity creation happening together in your domain model. You might be using some kind of event model (like I wrote about here) to percolate out the information that an entity was created in order to keep your service layer decoupled from the internals of the domain model.

In the callback code from these domain events, you will likely publish out an event on the queuing system containing information like the ID of the entities created as well as other business data. And there’s the rub.

You see, without distributed transactions, you can run into some problematic scenarios:

For example, if you don’t make sure that your event publishing calls to the queuing system include the same transaction object as the one you used when retrieving the original message from the queue, then those calls could “escape” before you know if the database transaction is going to succeed. Deadlocks always happen at the lousiest times. Anyway, if you’re using database generated IDs for your entities, then those IDs will get published out in events despite the database rolling back and your subscribers will now be making decisions on wrong data – not just eventually consistent data.

In this case, processing the message again doesn’t really solve the problem – it just means that you’ll be publishing events with different IDs, so an infrastructure like Azure Service Bus couldn’t really de-duplicate them.

On the other hand, if you do use the same transaction and combine in the infrastructural message ID based de-duplication described above (as identifying duplicate calls for complex business logic is damn hard), you’ll run into another problem.

Consider what would happen if your server crashes right after finishing its database work but before it completes the transaction against the queuing system. When going to retry the message, the infrastructure filtering thing would know not to call your business logic again and that message would be quietly swallowed. Unfortunately, the event publishing calls to the queuing system from the first time the message was processed were rolled back and since your business logic isn’t called again, the event publishing won’t happen again.

Oops.

In closing

I hope I’ve been able to clarify what kind of scenarios distributed transactions solve for you and some of the difficulties in solving them yourself.

Now, to be clear, you could solve these problems by going in-depth on each of your use cases, analyzing the consistency needs and structuring the code differently to address those needs. But give this another thought, if our consistency is dependent on calling otherwise independent APIs in exactly the right order, and that a change in this order would not cause any visible functional effects, what would happen when developers with less expertise maintain this code?

The folks in the event sourcing community have their solution to this which is based on writing their business logic differently. As the adoption of this pattern is still pretty limited (probably still in the Innovator section of the Technology Adoption Curve), it’ll be interesting to see how it holds up with larger teams in the mainstream.

Oh, and in case it wasn’t clear from before, the guys in the REST community haven’t even begun addressing this problem when it comes to server-to-server integration.

We’re working on a solution for this with NServiceBus that won’t require you to change how you write business logic. We’ve got one big release to do before we can roll this in, and that’s coming soon (with all sorts of cool things like support for ActiveMQ and queues in the database). The solution we’ve found is architecturally sound but you’ll have to wait for my next post to hear about it.

Stay tuned.



Service-Oriented API implementations

Monday, December 10th, 2012

gearsIt’s quite common for our systems to need to expose an API for external parties to call that isn’t exactly aligned with our service boundaries – at least, when you follow the “vertical services” model rather than the “layered services” approach. I’ve blogged many times about the problems with layering, so I won’t go into that now beyond to say that you really, REALLY, should avoid it.

A short intro to SOA, done right

In the “vertical services” approach I espouse, you often see components from multiple services deployed to any given endpoint. While these services usually don’t need to communicate with each other at all, occasionally you’ll see them leaving “breadcrumbs” behind for each other – things like UserId or OrderId in the session. What’s especially important is that these IDs are accessible even before the entity is finalized – this enables each service to collect its own data without needing any other service to know about that data.

In an ecommerce environment, we would see one service owning money, another the product catalog (excluding prices, those would be owned by the previous service), another service owning the customers’ payment info (credit cards, etc), and yet another owning shipping addresses – all of these separate from the one that owns the shopping cart. Let’s call these Finance, Catalog, Payment, Shipping, and finally Shopping – just so that we have something to reference later.

The API

While we can do all sorts of cool browser composition with the UI in our own system, enabling each service to collect and display its own information, if we want to expose an API for clients to call, we wouldn’t want to force those clients to have to make a separate call to each service in order to make a purchase. Instead, we’d want something that looks like:

MakePurchase(Guid orderId, Dictionary cart, CreditCardInfo cc, Address shippingAddress)

In case you were wondering, the service which owns the definition of this API is different from all of the above services – it is a service that is primarily technical in nature and is responsible for things like integration and data transformations. I call this service IT/Ops.

Getting the data from the API to the services

So, we don’t want any of our business-centric services to know about anybody else’s data structures, so that leaves it to IT/Ops to pass the data to them. The thing is that we still want to do that in the most loosely-coupled way possible – with messaging being a good candidate for that.

So, what we’ll do is have IT/Ops send a message containing the data to the other services, but with a slight twist.

Here’s what the code would look like with NServiceBus:

Bus.SendLocal(new Order { Id = orderId, Cart = cart, 
                          CreditCard = cc, ShippingAddress = shippingAddress });

Why the SendLocal?

So that the components from the other services can all run together with IT/Ops in the same process giving a nice tight deployment model.

UPDATE:

If you’re using a transport like RabbitMQ that is set up as a remote broker, the overhead of going back through the broker might not be worth the improved reliability you’d get by going through messaging. In that case, you might want to consider the Domain Events approach. This would give you a similar level of decoupling but then IT/Ops would need to set up an surrounding transaction, well, that is if you want all the services processing to succeed/fail as one unit. If you don’t, you’d probably be better off just sending messages from IT/Ops to endpoints that host each of the components of the other services.

End Update

Before we get to the services, let me show you the Order class – specifically, the interfaces it implements:

public class Order : ShoppingOrder, PaymentsOrder, ShippingOrder
{
    public Guid OrderId { get; set; }
    public Dictionary<Guid, int> Cart { get; set; }
    public CreditCardInfo CreditCard { get; set; }
    public Address ShippingAddress { get; set; }
}

public interface ShoppingOrder
{
    Guid OrderId { get; set; }
    Dictionary<Guid, int> Cart { get; set; }
}

public interface PaymentsOrder
{
    Guid OrderId { get; set; }
    CreditCardInfo CreditCard { get; set; }
}

public interface ShippingOrder
{
    Guid OrderId { get; set; }
    Address ShippingAddress { get; set; }
}

Each of the above interfaces represents the data that each service cares about. Therefore, each service will provide an assembly that handles that message/data and persists it to its database, like this:


public class ShoppingAPIHandler : IHandleMessages<ShoppingOrder>
{
    public void Handle(ShoppingOrder message)
    {
        //persist to shopping service db
    }
}

public class PaymentsAPIHandler : IHandleMessages<PaymentsOrder>
{
    public void Handle(PaymentsOrder message)
    {
        //persist to payment service db
    }
}

public class ShippingAPIHandler : IHandleMessages<ShippingOrder>
{
    public void Handle(ShippingOrder message)
    {
        //persist to shipping service db
    }
}

Since the Order object being sent is a polymorphic match for all of these interfaces, NServiceBus knows to invoke all of these handlers. By the way, if you care about the order of invocation, then you can control that as well (but I won’t get into that here).

Also, since all of these handler assemblies are deployed to the same endpoint, and the Order object is sent just once, this means that all the handlers will be invoked in a single transaction on a single thread – either all of them succeeding, or all failing. Since they’re all connected on the same Order Id, referential integrity can be preserved as well.

Wrapping up

When you are building a system on SOA principles, you’ll often find that you need a service like IT/Ops to handle data transformation and other broker-centric tasks. While much of SOA is based on the Bus Architectural Style – meaning primarily publish/subscribe interaction between services – that doesn’t mean that your business-centric services cannot have their components deployed in the same process.

I’d go so far as to say that if you aren’t deploying components from multiple services in process with each other at least some of the time then it’s quite likely that your service boundaries are probably incorrect.

Anyway, I hope you found this post interesting. Shout out to Slawek who gave me the idea for this post.

By the way, if you’d like to learn more about these kinds of patterns, the next batch of courses is open for registration – but the early bird prices are almost over, so you’d better hurry.

Register for   Denver CO, USA,     Bad Ems, Germany,     Perth, Australia.



Logically Distributed, Physically Centralized

Sunday, May 6th, 2012

centralized-distributedWhen people pull back the covers on something like MSMQ, particularly its private queues (the way NServiceBus uses it), and they see that MSMQ is storing its messages in C:WindowsSystem32, well, they’re not particularly happy.

One of the reasons they worry about these types of distributed or federated queue-based solutions has to do with physical failures. The concern is that messages would be lost if there was a hard drive failure.

The preference for centralized message broker type solutions is that we can set it up on a nice RAID infrastructure that will take care of any physical reliability concerns. (Just so that we’re clear here – I’m talking about an single datacenter, possibly connected to a disaster recovery site.)

So, here’s the thing:

Virtualization

You see, in a virtualized production environment, the C drive of a virtual machine is physically in the image file of that VM, which is sitting on a SAN (storage area network).

What that means is that when a message is sent from one processing node to another, the data of that message ends up being written to the SAN, with all of its redundant disks. Even if one of the machines has a critical failure and cannot start up again, all the VMs that were running on it can be started up on a different machine without any message loss.

In fact, most virtualized environments have monitoring and management capabilities built-in so that the VMs will be brought up automatically on another machine. Even if you aren’t using messaging, there are so many other benefits that virtualization brings that you probably should be planning on putting it in, if you haven’t already.

Databases too

In fact, many people do the same thing with databases.
The file partitions on which the database server actually stores its data are on the SAN.

Think about that for a second.

All the data in messages flowing through your queues, and the data in the database, on a SAN. This gives you the ability to do a fully consistent backup of the entire system with SAN snapshots, not to mention ship those to your disaster recovery site.

In closing

Distributed solutions are often misunderstood.
Bad experiences in the past with MSMQ can color perceptions in the present.

The thing is that today’s infrastructure is set up to handle distributed solutions much better.
Developers no longer have to turn to centralized broker or database technologies to get the centralized backup and restore capabilities administrators look for.

If you’ve been avoiding NServiceBus for these reasons, give it a try. Not only will it make your life as a developer easier, combined with this virtualization thing, it will make your administrators life easier too.



NServiceBus Studio Presentation Online

Tuesday, April 24th, 2012

Last week I gave a presentation at Skills Matter titled Modeling Distributed Systems with NServiceBus Studio.

The recording is online here.

If you’d like to see the list of all presentations on NServiceBus, you can find those here.

I’m not putting NServiceBus Studio online just yet – we’ve got a fair bit more work to cover use cases like authentication and logging, but it will be coming online soon. Update: In the past year, we’ve been able to get this ready and it’s now available for beta. Check out ServiceMatrix.

I don’t think we’ll be able to offer the full round-tripping model-to-code-back-to-model abilities for some time (as they’re horrendously difficult to do well), but I do hope we’ll be able to find an economic model that will allow us to offer most of it for free.



NServiceBus in Insurance – Testimonial

Friday, March 30th, 2012

Getting more companies willing to go on the record about their usage of NServiceBus.

Update: Check out full list of customers.

Here’s a testimonial from a large insurance company whose name always had me wondering…

if_logoIf P & C Insurance is the leading property and casualty insurance company in the Nordic countries with 3.6 million customers and 6400 employees. NServiceBus was chosen as the ESB for one of our core insurance systems and is currently processing around 100,000 insurance policies a month. We expect that number to double within a year.

The support NServiceBus provides around asynchronous messaging and publish/subscribe communication makes the implementation of Service Oriented Architectures very straightforward. While the performance and scalability of the platform is able to handle the massive loads we’re under, we’re just as pleased with how quickly developers are able to get started with NServiceBus – even those coming into the project later on benefit from the maintainability of NServiceBus-centric code. We already have over 30 developers using it.

Looking forwards, we will be using NServiceBus on more systems at ever larger scales.



Video Online: Who Needs a Service Bus Anyway?

Saturday, March 17th, 2012

My presentation at Oredev on “Who needs a service bus anyway?” is now online for your viewing pleasure. Enjoy.



NServiceBus and RavenDB – better together!

Friday, July 22nd, 2011

Better togetherFor those of you who haven’t heard yet, the next version of NServiceBus will be making use of RavenDB as its default storage engine.

Update: We’re taking this integration even farther in version 4 in which we’re auditing all messages automatically and storing them to RavenDB as well as providing a nice UI for looking through that history.

What’s RavenDB?

For those of you who haven’t heard about RavenDB yet – it’s a transactional document database for .NET, and it’s been/being developed by my good friend and partner in crime Ayende Rahien (a.k.a Oren Eini). Although Ayende is known for his “not invented here” tendencies, when it comes to transactional document databases, well, you’d have been hard pressed to find one – especially with a decent .NET API.

NServiceBus Storage

In NServiceBus we have a variety of storage needs – from things like durable subscriptions so that you get fault-tolerant pub/sub, through persistence of long-running workflow (a.k.a saga) state, and durable timeouts so that your time-bound long-running processes never get stuck. None of these actually require relations – we were just using relational databases for storage because it was the easy answer everyone was going with.

Relational vs. Document

And these relational databases came with some downsides – developers had to “beg” their DBA to create the needed tables in the production databases, when that central database was down it prevented otherwise autonomous publishers and subscribers from going about their business, and it was very difficult to version the long-running workflows especially when newer versions required different state.

By moving to an embedded and transactional document DB, no longer do you need to bargain with the DBA, by keeping the storage together with the processing nodes you are back in parallel processing bliss, and the schema-less nature of the storage makes versioning those long-running workflows much easier.

Licensing

And I’m also happy to announce that an agreement has been reached with Hibernating Rhinos (Ayende’s company) so you won’t need to license RavenDB separately to get all of these benefits. RavenDB will be bundled with NServiceBus so licensing NServiceBus covers them both (for the storage needs mentioned above).

If you’re also thinking about using RavenDB as the storage for the rest of your system, you’ll be able to get a nice discount on the license when purchasing it together with NServiceBus. This will be going into effect with the release of NServiceBus 3.0 this October.

Companies Using NServiceBus

Interestingly enough, there’s been a big uptick in companies using NServiceBus with the introduction of licensing. Most of these companies are not the kind of big, stand-up-and-take-notice names that everybody likes to have on their roster.

What makes NServiceBus particularly attractive is that you can get a lot done without requiring some kind of dedicated BizTalk/WebSphere/Tibco expert. This has brought down the barrier for thousands of developers who just want to get on with the business of getting their app to market.

And when it comes to the big names, well, once they see how much faster they can get stuff done with NServiceBus as well as how robust and scalable it is in production, they don’t want any of their competitors to know about it!

Anyway, I’m glad to say that two companies have stepped forwards: Rackspace and Reuters. Hopefully we’ll get confirmation from one of the big banks soon that we can go public with them too.

Exciting times ahead.

Learn more.



Service Boundaries Aren’t Process Boundaries

Sunday, July 3rd, 2011

boundariesRichard Veryard blogged about the topic of service boundaries in SOA, specifically asking why aren’t more people talking about service boundaries – especially if they’re such a core principle in SOA.

I can only speak for myself on this one, but I guess it’s that there’s just so many times you can repeat yourself.

So, why this post?

Well, Richard was able to dig up an old (2004) presentation I gave about SOA in which I said:

“Services run in a separate process from their clients
A boundary must be crossed to get from the client to the service – network, security, …”

And 7 years later I can say, hand on heart, I was wrong.

Luckily, I’ve spent much of those past 7 years trying to correct that recommendation. One blog post in which I tried to do that (in mid-2007) was On Intermediation and SOA in which I described the relationship between systems (i.e process boundaries) and services:

“all of these “systems” might just end up within the same service, or having parts of them being used by multiple services

There can also be multiple services (or, more accurately, parts of multiple services) deployed together in the same system/process.

And this is nothing new – in the 4+1 Architectural View Model by Philippe Kruchten (1995) we can see very clearly the differentiation between the Logical View (our services) and the Physical View (a.k.a the Deployment View).

These views are orthogonal to each other – multiple elements from one view can map to a single element in another view (and vice versa).

This, if anything, makes it that much harder to identify service boundaries – if they have nothing to do with the existing applications and systems, then what are they? In my blog post on The Known Unknowns of SOA I point to the fact that Business Capabilities are much more appropriate constructs than, say, web services which (as it says in the referenced post) “[are] merely a standardized approach to accessing functionality on remote systems”.

As I bring this post to a close, I’m feeling more comfortable rehashing material I’ve published before:

Logical and Physical Architecture

and the rest of the SOA category on my blog here.

Happy boundary hunting.



   


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We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

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It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

Consult with Udi

Guest Authored Books
Chapter: Introduction to SOA    Article: The Enterprise Service Bus and Your SOA

97 Things Every Software Architect Should Know



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