Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
 
  
    Blog Consulting Training Articles Speaking About
  

Archive for the ‘SOA’ Category



Space-Based Architectural Thinking

Saturday, January 20th, 2007

I’ve began rethinking certain assumptions about how I use message passing in my distributed systems after reading things like “SBA & EDA Lessons Learned” from the excellent “Panic from Fuzzy” blog. Since I was only familiar with the Tuple Space theory but have never employed space technologies like JavaSpaces, I did the only thing I could do – I convened a session on it at the Software Architecture Workshop so as to benefit from the knowledge and experience of those frightfully smart guys.
 The functional issue that attracted me to spaces was its ability to do very dynamic like content-based filtering. By subscribing to notifications based on a template, I could replace a broad and deep topic hierarchy and handle some other interesting scenarios as well. For instance, when a given user is working on a certain set of data – a tree of specific instances, I would like that machine to only get updates on that data, which could be quite a substantial savings in terms of network load. Another case is where the user is only allowed to see certain instances of the same type.
 

About three quarters of the way through the session, when I was still thinking that I could put entities in the space, someone called my attention to the fact that I would have to give up the cross-entity transactional semantics that I was so used to. For instance, in order to implement a business rule when an order is cancelled the customer may also need to be updated to a non-preferred status. This calls for a transactional scope around both of these updates – on the business level. If the entities were in the space, the naïve solution would be to Take the order, change its status to cancelled, Put it back in the space, Take the customer, updates its status, and Put it back in the space. By not being able to perform all this work transactionally, failure cases would need to be handled by compensating transactions – a significant jump in complexity.
 Needless to say I left that session quite a bit cooler on Space-Based Architectures than I was going in, but later on in the day, over a beer with one of the guys, he suggested that maybe spaces could be used as an alternative way to do message passing. Instead of Taking and Putting entities, we could do the same for messages – since the business-type of transactions would by-and-large correlate to a single message. We could benefit from the dynamic subscription behavior and possibly do away with a deep, and sometimes fragile, topic hierarchy. Once again my enamourment was on the rise.
 

But as do all fickle loves, this too was not destined to last. After doing some more thinking I remembered about handling failure cases in terms of message passing. When dealing with reliable messages, the receipt of a message, its handling, and the subsequent sending of new messages is at times required to be all transactional. I was once again required to perform a Take operation as well as multiple Put operations in a single transaction.
 I hardly believe that this is the end of the story for me and spaces. I’m still getting my head around using spaces as a technology choice in my current architectures and examining new architectural possibilities around it as well. We are definitely living in interesting times.


Update

Check out the “Ask Udi” podcast for this topic: Space-Based Architectures for the Web.



Thoughts about usability

Tuesday, January 16th, 2007

After reading “What about Usability”, Jeremy’s latest installment of his “Better Software Development” series (my words, not his) I got flooded with a bunch of thoughts. Mostly things that I’ve wanted to blog about before but didn’t. So please pardon the disjointed nature of the following notes.
 

Since I’m writing this while on the plane to the Software Architecture Workshop in Switzerland, I’m reminded of a discussion I had with Arjen Poutsma at this same workshop last year. I think that the original topic had to do with Web Services, but it meandered around quite a bit. I think it started by me saying that services should not expose CRUD style operations. Arjen countered by mentioning that most user interfaces in line-of-business applications exposed the same model to the user by having them fill out data in grids. My retort to that was that while humans can get used to almost anything as long as its consistent, that doesn’t mean that it is a good solution. In the systems that I work on there is usually an HCI (human-computer interaction) person on the project who designs the UI, mostly around the tasks they perform. These tasks often corresponded very well to the coarse-grained messages we employed in terms of SOA. We finally agreed that the successor of SOA would be TOA (Task-Oriented Architecture) in its aggregation of client-side aspects to the already server-centric principles of SOA.
 

A different topic that came up in a recent meeting in one of the projects I’m consulting was how long users expect to wait for a response from the system. What made the HCI person rethink his design was my suggestion that certain algorithms could be deployed client-side and since their performance for the kinds of work the user would do most of the time was on the order of a couple of hundered millis, we could run them “interactively” – as in, on every mouse-click. This input eventually brought about a greatly simplified and much more interactive experience for these expert users. I’m no HCI expert, but I’ve learned a thing or two over the years, and one of the important ones was the need for synergy between architecture and HCI design.
 

Finally, code that supports highly interactive user interfaces is non-trivial to say the least. Jeremy brought this point up and suggested using design patterns like MVP with a healthy dose of unit tests. I couldn’t agree more, well, yes I could. Even if you use the next generation patterns of Passive View and Supervising Controller, the Dependency Injection development style, and the Command Object pattern, it will not be enough! I’m seeing, in real time, what happens to a project that utilizes all the appropriate patterns, manage their dependencies well, decouple fervently with events, and keep their code clean at all times but doesn’t require/encourage developers to write unit tests. It is a stability nightmare. If you have a complex system to build with intricate logic as to what can be activated when, or any long list of detailed requirements in terms of user interaction, ignore unit tests at your peril. Having a testable design is a great first step, but if you don’t go and test, you’ve negated quite a lot of its benefits.
 

I hope that that didn’t amount to just a bunch of over-tired, jet-lagged, incoherent babbling, but I’ve been waiting to get it off my chest and now seemed like just the time to do so.

More information:


Usability is Timeless, and things that are still broken with usability today.



ARCast.net – SOA and Workflow with Udi Dahan

Friday, January 5th, 2007

Get it here.

[Salt and Pepper, Peanut Butter and Jelly, Toast and Vegemite (if your down under) – these are all things that go together. But what goes with SOA you ask? Why Workflow of course! On this episode we are joined by Microsoft Archtiect MVP Udi Dahan who gives us his insight into putting these two technologies together.]

I just can’t seem to shut up about these things. It’s gotten so bad that I’ll be inflicting the same session I gave in TechEd Developers Europe on our local Israeli crowd at the end of this month. You can find out what other horrors Microsoft has in store here.



3-6 months and you've got a SOA

Thursday, January 4th, 2007

Clatoro’s NetBlog points to a survey showing that “Typical SOA Development Takes 3-6 Months”. First of all, statistics can be doctored to show whatever you want. Second, seeing as the definition of what exactly constitutes SOA is unclear (is WS-* in or out?) the value in comparing that to your current SOA effort is questionable. Finally, does that development include testing, deployment, support, etc, or is this just pie-in-the-sky coding?

Bottom line, don’t believe it for one second. Just getting a handle on the coupling between the applications and systems in your enterprise can take a couple of years. It’s worth it, but don’t kid yourself – it takes time.



On Service Definition, Responsibility, and Decomposition

Saturday, November 18th, 2006

Late one night over drinks at TechEd Developers in Barcelona, discussion among the Israeli delegation (Noam King, Alon Fleiss, Yosi Taguri, and myself) turned to SOA. I swear I didn’t force them into it. Anyway, after some debate over what does and does not constitute a service (we all agreed that functions that accept or return XML over HTTP do not), Alon proposed his own definition.

“A service is software hosted on a service host that gives value or functionality that can not be part of the client software. The client & service has to partly understand each other to get the value.”

I understand where Alon is coming from but every definition I’ve ever heard for a service, or SOA for that matter, seems to focus on the service pretty much in isolation from other services. One of the main challenges I encounter when designing large-scale systems is what services there should be, what they should each be responsible for, and how they should interact. I have yet to see a definition that helps me out in that respect. I focus a lot more on inter-service interaction than client-service interaction. And it’s not that I don’t get involved in the architecture and design of client-side software, I feel that it is absolutely necessary to get hard problems like threading right before we get started.

I’ve written a lot about inter-service interaction already so I’ll just give a short summary of my thoughts here. Asynchronous, message-based communication with the common case being publish/subscribe has been much more successful in my experience than synchronous request/response. Furthermore, when ACID transactions are kept entirely in the scope of a single service, I have found that those services are often responsible for a coherent fracture of the business domain.

The problem with client-service interaction occurs when viewing the client as something other than a service. If the client is not a service by design, then that would make it part of a different service, and thus more tightly coupled and not required to use the above-mentioned communication patterns. The purpose of a “client-service” is to enable the user to send commands to, and receive notifications from the services with which he interacts.

It is probably for this reason that I have a hard time analyzing examples like that given in Alon’s post. I don’t think that it’s possible to reach valid conclusions about the division of responsibilities in a domain without having the entire context. Web services like those exposed by Amazon and Google are, in my opinion, components exposed over HTTP using XML and SOAP. In order to judge their validity, we’d need to focus on the use of those components in a larger solution.

It looks like we’ll never be able to reach an agreement on these topics due to the kinds of problems each of us face in our projects, and the kinds of solutions we attribute to the term SOA. The truth, as always, is somewhere in the middle.



How EDA extends SOA and why it is important

Saturday, November 18th, 2006

Yesterday I got an email from one of my enterprise architecture friends asking me what I thought about the relationship between SOA and EDA. He explained that this question was rooted in article he read on the subject positioning SOA firmly out of the EA space. After reading the article in question I remained firm in my belief that SOA is EDA and that the way many describe SOA is little more than synchronous RPC over Web Services – no Architecture to speak of.

The main thing that I was enthusiastic about in the article was the case made for architecture-level business-focused events. This is very much in line with the successes I have had in implementing this architectural style. The asynchronous messaging patterns of old that have proven their robustness and scalability are at the heart of SOA and EDA. Publish-subscribe semantics between services brings about services that contain all the data they need, structured optimally for their processes. Designing services this way does, in fact, bring about a high level of autonomy where the unavailability of a single service won’t bring about the failure of others.

However, one statement that Jack van Hoof, the author, makes about transactions has been a disaster in my experience. Jack states:


“If atomic transactions cross the decoupling borders, then implement compensating rollback transactions at these points.”

In every project where I have encountered a design requiring atomic transactions crossing service boundaries, that part has been problematic at best. In those cases where the business absolutely requires atomic transactions across certain parts of a business process, it is prudent to co-locate them in a single service. Trying to patch things together across services with compensating transactions has led to complex and buggy code in all services involved, high coupling between those services, and poor performance. When compensating transactions can be defined at the business level, only then do so in your services. Examples of this include the cancelling of a vacation involving hotels, airlines, and rental cars. Even though the cancelling of the rental car may fail, the hotel and airline cancellations should remain – this is defined at the business level. Therefore, the use of multiple services with compensating transactions between them is justified in this case.

There are some nice visualizations of these concepts in the article which may be useful in explaining them to business stakeholders, but technically contain some inaccuracies. For instance, the flow of data in an EDA is portrayed as: Source – publishes to an event – subscribes to a target (source-pub-event-sub-target). What actually occurs in an SOA/EDA is based on two separate flows. First, the “target” subscribes to the event. At some later time, when the “source” publishes the event, the information about the event is dispatched to the “target”.

It is important to understand that “source” and “target” are roles that each service can take at any time, in fact, a service can take the role of source for one event and target for another at the same time – it is all dynamic.

All in all, I don’t think that EDA extends SOA, but rather that the concept of SOA has been abused up to the point that it is loosing all coherence. I think that it is ineffective to employ web services within the boundary of a service. The decision to tightly couple elements within a service occurs at the business level. Introducing technical loose-coupling with web services inside that boundary will lead to more costly and poorer performing solutions. Atomic transactions within the boundary of a service will create high technical coupling despite the use of web services. It is important to match the technologies and techniques we use to the areas of the solution in which we use them, or pay the penalty in terms of costs and performance.

After telling all this to my enterprise architecture buddy, he asked me: “Why can’t you guys just settle on one term already?” I answered, “like it’s any better in the enterprise architecture space with your TOGAF, DODAF, and Zachman”. May we all continue to live in interesting times.



Entity Services & Master Data Management – Good intentions lead where?

Thursday, November 16th, 2006

The other day I ran into a blog post titled “Master Data Management – just another load of inaccurate data?” and got this feeling of deja-vu. This idea of having a single location where the authoritative definition of an entity lived is not new. Enterprises have been going back and forth on the continuum of centralization-distribution for years. The whole SOA and BPM fads that have taken the world of IT by storm appear to have stirred up this topic yet again, this time incarnated as “Entity Services”.

For those of us who went down the path of centralization, and failed, I probably won’t be bringing any words of wisdom. But for those who haven’t, maybe this warning will save you some grief – I only wish I knew where to look back when I was doing this.

In the example shown in the blog post, the problems that occur when customer data is duplicated in multiple back-end systems are discussed, as are those of employee data. The source of my failure rested in the belief that there is such a thing as a coherent entity. Only later did I find out that for sales different data was important than for billing. It was not so much the issue of data that got us in trouble, we just created a super structure for all the data, but that the business rules were so different – at times appearing inconsistent and contradictory. We finally had to ditch the centralization effort – there were too many worlds colliding that couldn’t be reconciled. Entity services appear to be directing us down that same logical, yet misleading path.

The author quotes some popular beliefs about SOA that appear to make matters worse:


“The problem is that I don’t see how MDM helps SOA. SOA needs to work with disparate backend systems largely intact, benefiting from the logic they already provide. It should not be trying to replicate or rebuild the business logic in underlying systems, since if you are going to do that you might as well rip and replace those systems, not duplicate the logic in the integration layer.”

This view of SOA being bound to reuse at the expense of quality and effectiveness is misguided. Proponents of SOA tout reuse as a benefit that will occur in the future, but never is reuse introduced as a constraint in designing an appropriate architecture. This view of SOA is understandable given the EAI history so many bestow up SOA. Personally, I do not view SOA as an integration technique. Rather, I look to the principles of SOA to help in finding the inherent fracture points in the business domain so that services can be designed to handle each section of the domain. Services designed in such a way will be as loosely coupled as is possible.

I would suggest that we as an industry focus more on learning from lessons of the past than jumping on the latest bandwagon and betting the future of our projects and companies on unproven, vendor-driven acronyms. Maybe then, we’ll be able to codify those lessons in such a way that we’ll have repeatable successes worthy of acronyms.



SOA Question – How do you organize and aggregate internal services to external clients

Monday, November 6th, 2006

Here’s another question I received quite some time ago that has some food for thought in it. Wes asks:


“I’ve built up a service framework in which various service definitions (capabilities) are exposed as web services which are connected via a service bus. I have two public interfaces that communicate with the service bus, an asp.net 2.0 web application and a api web service that business partners use for service access and system integration. All capabilities and both public interfaces talk to the service bus via a service bus proxy. I currently have two service bus proxies … one internal and one external. The difference between the internal and external proxies are the internal one exposes all methods of all capabilities and the public proxy only exposes methods that do not require service orchestration (coordinating calls between various capabilities). Currently this means that the public interfaces are “forced” to go through a workflow in order to do certain things, whereas internally, the workflow capability can call any method of any capability. The goal is to try and reduce the number of “wrong things” that a client could do and to reduce the burden of the client to know which order to call things in and having to implement compensating logic when errors occur.

Now to my question :: On the public api interface, I want to make as course grained methods as I can, and I don’t think I want to expose all of the methods that the public service bus proxy exposes. At the same time, I need to have a well organized api that provides sufficient functionality to be useful. In your experience, how do you aggregate services to be exposed to the outside world? Currently I am re-defining the api service contract and then translating all calls to the public service bus proxy. One constraint is that the service bus is not reachable on a public ip space, so all calls over the public network must come through the api webservice.

Any advice, experiences, or resources are most appreciated.”

Like I said, lots to digest. I don’t think that I understood his scenario entirely, but I think that the following bit of advice is quite pertinent:

In my opinion, the service bus should not have different APIs. The bus I use has 3 main methods:

Send(IMessage msg);
Reply(IMessage msg);
Publish(IMessage msg);

The specific messages that are sent are defined by what the service provided to its consumers. If a service wishes to expose only certain messages to a set of consumers, all it has to do is give them the appropriate subset of messages. The consumers won’t know what other messages they can send, so chances are they won’t send anything else. If security is a requirement, then you’d have to check, in your service, where the message came from before handling it, so that if someone shouldn’t have known they can send you message X, but they still did, your service will reject the message.



Re: Declared, visible, and open coupling

Thursday, October 26th, 2006

Always a pleasure, Nick Malik’s Inside Architecture blog hits another one out of the park. Declared, Visible, and Open Coupling gives me exactly the kind of meaty examples I like to sink my teeth into. The fact that I disagree with Nick’s solution makes this even more interesting, since I usually do a lot of head-nodding when I read his stuff.

What are the services Nick proposes?

So, what kind of service is “create co-op partner”? First off, it is a composite service. It needs to orchestrate between two lower-level services. For the sake of argument, I’ll call the lower level services “partner-master” and “add-to-co-op-master”.

These are examples of services that embody the anti-pattern I identified “services as the interface to a business process”. My recent podcast episode gives some more background on this.

What services would I have? Well, by analyzing this “workflow” description:

“If I send data to a service that creates a co-op partner, and I don’t know the id in the partner master system, then I need to look the partner up, and if they are not found, create them in the partner master system, then take their partner id and add them to the co-op system. I may not want to do any of that if they are not eligible to join the co-op system.”

I’d have PartnerMaster and Co-op services – incidentally corresponding to systems already there. PartnerMaster would publish (either periodically, or as a result of some change, either to all subscribers, or just to the initiator) the list of partners. Co-op would subscribe to that, and thus know everything it needs to know about partners.

The workflow above would not be encapsulated by an external service. The request to create a co-op would go to the Co-op service, which would check the eligibility of the application. Seeing that the Co-op service knows all about what partners exist, and that it is already coupled to the PartnerMaster service (subscribing to its notifications), I would have the Co-op service handle this workflow. Send the PartnerMaster the CreatePartner request, save the state of the workflow, receive a response, re-hydrate the workflow and pass the response to it, and based on the result, either create the co-op or not, finally sending a response message to the initiator of the create co-op request.

What we see in this solution is no added coupling between our business-grained services to handle the requirement. No “composite services” either. In which case, we don’t need any “declared coupling”.

This is such a great example for showing the different solution styles, what might be called SO style and SOA style, that I’m considering adding it to my TechEd presentation: ARC307 Adding Value to Message-based SOAs with Workflow.



SOA does not simplify communication?

Wednesday, October 25th, 2006

Well, only if you do it wrong.

From the Sound Advice entry:

“Services should be objects with lots of methods and represent effectively a whole application.”

Umm, no. Consider a more “document-centric” approach. The only kind of object I could consider comparing a service to would be the Active Object Pattern, and that falls horribly short.

“SOA seems to be fundamentially about a message bus.”

Well, if that’s what it seems to you, I can’t argue the point. But, if we take the “seems” out of the equation, it would be much more accurate to say that an effective SOA implementation might use a message bus of some kind.

“…SOA has no equvalent concept. Instead, it concentrates on the transfer of arbitrary messages belonging to arbitrary protocols. It promotes the idea that object-orientation and RPC with their arbitrary methods on arbitrary objects with arbitrary parmeter lists are a suitable means of addressing the communications issue.”

No, it does NOT “[promote] the idea that object-orientation and RPC with their arbitrary methods on arbitrary objects with arbitrary parmeter lists are a suitable means of addressing the communications issue”. Exactly the opposite.

Sorry, Benjamin, but I think that proving REST is “better” than SOA by distorting the main principles of SOA isn’t helping. If you like REST, use it. The grass may not be greener on the other side, but let each tend to their own garden.



   


Don't miss my best content
 

Recommendations

Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

Sam Gentile Sam Gentile, Independent WCF & SOA Expert
“Udi, one of the great minds in this area.
A man I respect immensely.”





Ian Robinson Ian Robinson, Principal Consultant at ThoughtWorks
"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

Consult with Udi

Guest Authored Books



Creative Commons License  © Copyright 2005-2011, Udi Dahan. email@UdiDahan.com