Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
 
  
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Archive for the ‘SOA’ Category



[Podcast] Autonomy & Loose-Coupling — Chicken & Egg?

Friday, March 23rd, 2007

This week’s question comes from Matt in the Netherlands, and he asks:

Hello,

I was looking around on the net for some discussions about autonomous and loosely-coupled services, and I came across your blog written about a year ago. I’m doing some research now on what elements (criteria) are necessary for a good service definition. One thing that I’m debating with in my mind is whether by making a service autonomous, where it governs its own actions and is completely independent of other services…. It’s a discrete logical entity…. If by saying that, then isn’t it automatically loosely coupled?

Quite often you see “loosely-coupled” as a criteria for good services, however I find this term subjective and difficult to measure…. Where as autonomous is a bit more clear and it leads to loosely coupled automatically. But some well known authors, for example Thomas Erl in his widely used book “Service-Oriented Architecture: Technology, Concepts, and Design” has these as 2 separate criteria, and he says that loosely coupled enables service autonomy. But I would argue that making the service autonomous is one element in making it loosely coupled… as well as having good service contracts, and high reusability.

Any thoughts on this? I don’t mean to bother you, just thought it was interesting to see your comments in your blog.

Thanks,
Matt

My response can be found on the Dr. Dobb’s site here.

Or download directly here.

Want more? Go to the “Ask Udi” archives.



[Podcast] Master Data Management and SOA

Thursday, March 8th, 2007

Udi describes what Master Data Management (MDM) is, where it came from, and how it relates to SOA. He also differentiates between SOA and common project-management techniques that are employed on SOA projects.

Get it via the Dr. Dobb’s site here.

Or download directly here.

Want more? Go to the “Ask Udi” archives.



SOA requires a clear information ownership model

Wednesday, February 28th, 2007

Natan Gur posted a “lessons learned” threesome from some SOA projects he’s been on. These jive very much with my own experiences. His point about a clear information ownership model at the business level is something I have found to have a significant impact on the result software architecture. 

A service is the software representation of the entity which is in charge of a given set of information in the enterprise. This means that any changes to that set of data have to be done by that service. It also makes it much clearer about who is in charge of versioning messages containing that data – who owns the message schema.

In those cases where I’ve seen projects ignore this issue, the resulting spaghetti-oriented architecture became a nightmare in terms of development, deployment, and operations management.



Autonomous Services and Enterprise Entity Aggregation

Tuesday, February 20th, 2007

Published in Issue 8 of the Microsoft Architecture Journal.

Summary: Enterprises today depend on heterogeneous systems and applications to function. Each of these systems manages its own data and often doesn’t explicitly expose it for external consumption. Many of these systems depend on the same basic concepts like customer and employee and, as a result, these entities have been defined in multiple places in slightly different ways. Entity aggregation embodies the business need to get a 360-degree view of those entities in one place. However, this business need is only one symptom of the larger issue: business/IT alignment. Service-oriented architectures (SOAs) have been hailed as the glue that would bring IT closer to business, yet the hype is already fading. We’ll take a look at concrete ways that autonomous services can be used to transform the way we develop systems to more closely match business processes and solve immediate entity aggregation needs.

Continue reading.



Can, or should SOA be implemented without web services?

Wednesday, February 14th, 2007

Ram asks if SOA can be implemented without web services, which seems to be a valid question once we’ve understood that web services do not equal SOA. He hones this question on the issues of homogeneity and interoperability. Given that architecture, the ‘A’ of SOA is technology independent, and in his post Ram even gives examples where an SOA is implemented on a single technology, maybe the question should be should SOA be implemented without web services. Or, in other words, from a project/risk standpoint does it make sense not to use web services?

The bottom line of Ram’s post is that “web services are essential to implement SOA if the environment changes to a heterogeneous one…”. I guess that the question is what actually constitutes a web service? Is SOAP enough? If so, are we talking about SOAP 1.0, 1.1, or 1.2? If not, do we also need more of the WS specs? If so, which ones? WS-Reliable Messaging? WS-Atomic Transaction? WS-Addressing? WS-Topics? That’s what’s so great about standards – there are so many to choose from. Of course the different vendors support different subsets of all these standards so interoperability is still something of a crap shoot.

I actually want to take this discussion in a slightly different direction. At the message-payload level, interoperability is handled well enough by XML and XSD, although RelaxNG looks so much more elegant for schemas. The question now becomes one of communication – what does a message look like and how are various communications patterns represented. At the simplest level, we have HTTP which is interoperable across (almost?) all platforms but also quite lacking in higher level features. Going up we see things like JMS, queuing, and other middleware. We actually have a reasonably good ability to stitch these together across platforms. In my opinion, this would be a good place to start in terms of enterprise, and other reasonably complex systems. Going even higher we get into things like spaces which support other architectural styles than SOA, have a richer feature-set, and are often much more expensive.

One thing I think that bridges many of the concerns here is to create an abstraction layer between your service logic and the communications infrastructure. This abstraction layer would be implemented in the same technology as the service. When using platforms that support things like interfaces (.net, Java, C++ pure virtual classes) this often yields two actual layers – one for the interface, and another for the mapping to the specific technology. Add to that the use of dependency injection and you can evolve your communications with the specs and platforms. You should expect to have such an abstraction layer for each of the technologies found among your services.

Once again, from a risk/project perspective this often yields the best of both worlds. We can start with a single platform keeping things simple, say a JMS, but remaining decoupled from it we are able to evolve with the technology while maintaining most of the investments made in our services. I think that that is one aspect of the agility expected from SOA.

On the projects I consult on, web services are really just an implementation detail and not a primary architectural concern. The communications interface is well defined logically and the mapping to the chosen technology is sometimes simple, and sometimes complex – say if the technology doesn’t support pub/sub and we have to implement it ourselves in the mapping layer. If we use WS-Addressing or WS-Topics really isn’t relevant. Other specs like WS-Atomic Transaction is something that we’ll likely never use since flowing transactions between services ruins their autonomy.

Anyway, my bottom line here is that SOA can be implemented without web services in both homogeneous and heterogeneous environments, and each project needs to analyze for itself whether or not it should. However, this technology question should in no way impact any of the architectural decisions made – it’s a communications issue. Also, be aware that not all inter-service interactions should be the same, some need reliability, others need to move tons of messages, others need to interoperate well with external partners. Plan and schedule for these special cases, they take time to get right and no WS spec will magically make everything alright.



So, how many machines/CPUs do we need?

Monday, February 12th, 2007

Regu posted an interesting question recently: “Is scalability a factor of the number of machines/CPUs?”. His answer can ultimately be summed up as “yes, but…” – it was qualified in terms of threads: “… scalability in a well designed system is a factor of number of threads that can be efficiently executed in parallel”. The word “efficiently” meaning that the threads are actually doing work and not just waiting. However, the question of how many machines do we need is a hard one. Nick calls out a very important point on this, “An asymmetric farm, with machines of varying capabilities, is really hard to tune.” In all cases we find that load-leveling mechanisms like queues are good for scalability.

Just as a slight sidebar for anybody who deals with systems where work needs to be divided up and run in parallel to achieve required latency requirements, we have to deal with all the above problems and more. For instance, if we have to process images, finishing the processing on each image in one minute. Now, we have an algorithm that can do part of an image that runs at a speed of 1MB per second, single threaded on a dedicated machine with a standard 3GHz processor. So, how can we process a 1GB image in 60 seconds? Simple, get 17 processors right? Well, if you were running a 16 or 32 way SMP machine then probably yes. But what if you want to scale out, say, because you’re receiving one image every 2 seconds on average? Well, once we scale out, time is impacted quite significantly by the cost of just moving data between servers – one of the fallacies of distributed computing. It becomes a much more difficult problem – the kind that I just love sinking my teeth into 🙂

Anyway, a lot of us aren’t dealing in these massively parallel problem spaces but are just looking for good scalability advice. Well, one of the characteristics of a scalable system is that load is evenly distributed between machines (up to a point – if we have more machines than work that needs to be done, some will be idle). Load can be broken up in terms of resource usage – CPU, memory, disk, network, etc and we should be looking at all parameters. I’ve noticed a tendency of people to focus only on CPU usage. One case I consulted on was a system that was having performance problems although average CPU utilization was around 50%. They did a costly hardware upgrade at the time from single-CPU machines to all double-CPU, hoping to drive down the utilization and improve performance. They only succeeded half way – CPU utilization did drop, but performance (in terms of response time and throughput) didn’t improve – quite simply because the network was the bottleneck, and not processor power. As Dan so eloquently states: “Latency exists, Cope!”

If you use the Pipeline architectural pattern (page 5) that is so well known in the embedded/real-time space at the macro level (inside the service, not between services – that’s SOA), and SEDA (Staged Event-Driven Architecture) at the micro level you can create an environment where you can know the amount of resources you need to buy/provision for the expected load at a high degree of accuracy. An additional, maybe even more important benefit has to do with the resiliency of such a system. If there is a degradation in resource performance or availability, the system won’t come crashing down but rather “limp along”. Conversely, if load continues to increase beyond expected maxima, the performance (in terms of throughput) of such a system would not degrade. By monitoring response time per request, you could notice the upward trend and provision more resources. If you were working with a grid-like infrastructure, you could set these rules up so that they would be executed automatically. These are the building blocks for building “self healing” systems – one of my current favorite areas of interest.

Bottom line, I’ve found that the layered-architecture/tiered-distribution pair to be rather limited in terms of scalability (in terms of load). I would say that the solution isn’t necessarily to move to a Space-Based Architecture, as Guy mentions in this post, although many of the event-based concepts are definitely broadly applicable. Werners Vogels (Amazon’s CTO) mentions the CAP (consistency, availability, partitioning – choose 2) model for distributed systems in this podcast which I think is critical in analyzing the different parts of a complex system. On the flip side, Patrick does an excellent job of warning about the dangers of other appealing, siren-esque paths – follow them at your peril.

I’m afraid that there aren’t any easy answers, but at least we have some models that have proven themselves viable in the most strenuous scenarios. These models sometimes contradict popular architectural styles and it’s good to be aware of that. At the end of the day, it is our job to make the difficult technical tradeoffs.

Update

Check out the “Ask Udi” podcast for this topic: Space-Based Architectures for the Web.



Problems with SOA Vocabulary

Saturday, February 10th, 2007

After I finished reading Arnon’s SOA definitions post I felt a distinctive distaste for many of the common terms in the industry’s SOA vocabulary. Let’s say that communications between my services occurs over a pub/sub channel – a topic. One service publishes messages on that channel, another receives them via its subscription. Let’s go over the SOA terms in this context. 

Contract: Who owns the message type being published? The publisher or the subscriber? Common SOA knowledge would say that the message belongs to the contract of the service that receives it. However, would that receiver “control” that message type? Would it be in charge of versioning it? I would put my money on the publisher of that message type. I think that the concept of contract is more far-reaching than just which messages a service receives. Rather, contract seems to be tied quite closely to the business-level responsibilities of the service. This brings me to my next point: 

Endpoint: From Arnon’s post, “… a specific place where the service can be found and consumed. A specific contract can be exposed at a specific endpoint.” A service could probably have more than one endpoint, and it would make sense that not necessarily all of the contract in its entirety would be exposed at each one. But what about the topic described above? Is it an endpoint? If so, does it belong to the receiving service(s) or the publisher? It doesn’t make sense to have an endpoint that is shared between services, does it, or maybe that’s how we define service consumers? 

Service Consumer: “A service doesn’t mean much if there isn’t someone/something in the world that uses it.” Is the publishing service “using” the subscriber when it publishes a message? I don’t think so, and the subscriber definitely isn’t using the publisher at that point either. So, we’ve got some inter-service message-based communication going on and it isn’t clear if we even have a service consumer. In fact, if all a service ever did was subscribe to some topics, and publish messages on other topics, it looks like we’d have very loose-coupling but be straying from the common SOA wisdom.

And I guess that that’s my bottom line. Patterns for building loosely-coupled, large-scale systems existed prior to the SOA tagline, and SOA (or EDA, or whatever TLA you want) has come to stand for those very patterns. However, somewhere along the line vendors appear to have gotten hold of the discussion around SOA and have apparently polluted it with terms that only cloud the original message. I know that Arnon agrees with me on many of these points (seeing as we’ve done some projects together according to these exact principles) so I don’t want this to come off the wrong way. But we, as an industry, really have to get back to our roots here, because I see this new vocabulary steering us in all sorts of sub-optimal directions.



Capitalizing on your Legacy in SOA

Friday, February 9th, 2007

Nick talks about different options on how to modernize legacy applications for SOA environments and it reminded me about one of the common SOA anti-patterns I see. First of all, I am all for capitalizing on legacy, which has been called “code that works”. SOA is not necessarily a rip-and-replace philosophy. However, just wrapping up a legacy app in a bunch of web services will probably not bring you much closer to the promised value of SOA.

Let’s say you have a mainframe running CICS which controls much of your transaction processing logic, but none of the newer web-enabled stuff – that’s being done on Windows boxes running IIS and .net. The anti-pattern that I’ve been seeing here, there, and I hope it isn’t everywhere yet goes something like this. Put a web service layer in front of the mainframe and another in front of the .net logic on the Windows boxes, and orchestrate them all with some kind of engine. While providing interoperability, one can hardly say there was any architectural foresight involved.

The alternative isn’t to throw away all the investment made on either the mainframe or Windows side and rewrite it in some other technology – after all, we’ve got a business to run. After iterating through the appropriate business and architectural analysis to identify what our top level services are and what messages flow between them, we look at implementing them using our existing systems. What this means is that our mainframe may be involved in multiple services, and that it stops being a top-level architectural element. 

Over time we can look at better back-end separation within the mainframe – decreasing the coupling between the various parts involved in different services. Eventually, when we begin discussing the business value provided by a given service, we find out that the cost of running it on the mainframe justifies a rewrite, so we do that. By balancing operational cost, time to implement changes, and per-request business value we can make educated decisions around how to best employ and evolve our legacy while maintaining business continuity.

While such efforts will take time, the ability to keep business running and make incremental improvements to the areas that will provide the highest value, all the while moving in the right direction strategically, that’s a win-win scenario all around.



No Request/Response?! You’ve got to be kidding!

Monday, February 5th, 2007

I’ve finally gotten around to looking at the last installment in my ongoing conversation with Bill. This time he corners me on Request/Response:

“Hi Udi, Thank you for your response. I actually came to the same conclusion as you eventually. I am now representing each POS “station” as part of the same “sales” service. This is coming along quite nicely. I still however have one service remaining that is requiring a request-reply message exchange – and that is the Risk Assessment service.

The Risk Assessment Service accepts an “assess risk” message containing a risk profile and then returns a risk assessment containing a series of decisions made by the service.

A service (as opposed to just a library) is appropriate here because the rules, rate charts and risk point charts are all housed in a central database. Moreover, the Risk Assessment view of the world is different to the Policy Administration view, Sales view, Finance view, etc – so there is a lot of benefit to be had in fracturing the domain along these lines and creating a separate service. Risk profiles that are deemed high risk are placed in a queue where they are manually reviewed by an Underwriter before being approved or declined.

Other services (Sales and Policy Administration) must leverage the Risk Assessment service to fulfil their own responsibilities. I can’t see any way of getting around a request-reply exchange in this circumstance.

What are your thoughts on this? Once again thank you for your valuable time and insight.

Regards, Bill”

Well, Bill, it looks like Risk Assessment is a good choice for a service in your system. There is low coupling at the business level and it doesn’t appear that there is any need to have transactions cross its boundary.

I have to admit that it sounds like you’ve got a case where Request/Response would fit fine. That said, I’d still keep it asynchronous – which seems to pretty much be a constraint you can’t get around once you have people in the loop (the underwriters).

The messaging pattern which describes this is Correlated Request/Response, also known as Duplex in Microsoft’s WCF stack. What this means practically is that, on top of the message Id in the header, there is also a Correlation Id. The value of the Correlation Id in the response message is the value of the Id in the request message.

You might want to consider using the Return Address pattern as well, where the response message isn’t necessarily sent to the source of the request message, but rather to a location specified in the header of the request message. This enables the requesting service to split its load into two: one for the requests it handles itself, another for the responses it receives – a big plus in terms of scalability.

But don’t write off pub/sub just yet! You could still have your Risk Assessment service publish a RiskAssessmentCompletedMessage and have the subscribers filter out the ones they want – either based on the Correlation Id or some other application-level identifier. The pattern which describes this is a variation on Correlated Request/Response and is called Command/Notify. If you have a very large payload that you wouldn’t want clogging up your network, you could possibly write that to a central storage area and put its URI in the message, REST style.

Although you could “splice” an endpoint so that you can audit the messages it receives, it is much easier to instrument pub/sub channels. Large, distributed systems are hard to get right so instrumentation is important. Anyway, I hope that helps – and “better late than never” 🙂



SOA Support, SOA Therapy, SOA Treatment

Monday, January 22nd, 2007

Published in the IBM Portal of DevX.

Summary: Udi’s developer therapy group wrangles over the real advantages and tradeoffs in developing using SOA in the real world—especially compared to past practices.

Continue reading.



   


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Recommendations

Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

Sam Gentile Sam Gentile, Independent WCF & SOA Expert
“Udi, one of the great minds in this area.
A man I respect immensely.”





Ian Robinson Ian Robinson, Principal Consultant at ThoughtWorks
"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

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“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

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“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

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“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

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Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

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I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

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With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

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“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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