Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
 
  
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NServiceBus 1.9 RTM


Posted in NServiceBus

After an additional 3 months of stability seen on the release candidate, I’m happy to say that nServiceBus has now reached a full version 1.9 release.

Very little has changed, so the version 1.9 story described here is still accurate.

Just last week one of my clients went live with a rollout to one of the world’s biggest names in the hospitality industry and things are looking good. Since stability is such a big deal to them (and many of my other clients), they’ve rolled out on nServiceBus 1.8 but now are ready to make the move to 1.9. Hopefully we’ll be able to get a case study out of them 🙂

For more information, go to the NServiceBus site.

Comments [6]
Posted on Wednesday, April 15th, 2009.



Backwards-Compatibility: Why Most Versioning Problems Aren’t


image

I’ve been to too many clients where I’ve been brought in to help them with their problems around service versioning when the solution I propose is simply to have version N+1 of the system be backwards-compatible with version N. If two adjacent versions of a given system aren’t compatible with each other, it is practically impossible to solve versioning issues.

Here’s what happens when versions aren’t compatible:

Admins stop the system from accepting any new requests, and wait until all current requests are done processing. They take a backup/snapshot of all relevant parts of the system (like data in the DB). Then, bring down the system – all of it. Install the new version on all machines. Bring everything back up. Let the users back in.

If, heaven-forbid, problems were uncovered with the new version (since some problems only appear in production), the admins have to roll back to the previous version – once again bringing everything down.

This scenario is fairly catastrophic for any company that requires not-even high availability, but pretty continuous availability – like public facing web apps.

If adjacent versions were compatible with each other, we could upgrade the system piece-meal – machine by machine, where both the old and new versions will be running side by side, communicating with each other. While the system’s performance may be sub-optimal, it will continue to be available throughout upgrades as well as downgrades.

This isn’t trivial to do.

It impacts how you decide what is (and more importantly, what isn’t) nullable.

It may force you to spread certain changes to features across more versions (aka releases).

As such, you can expect this to affect how you do release and feature planning.

However, if you do not take these factors into account, it’s almost a certainty that your versioning problems will persist and no technology (new or old) will be able to solve them.

Coming next… Units of versioning – inside and outside a service.

Comments [11]
Posted on Friday, April 10th, 2009.



MSDN Magazine Smart Client Article


image

My article on “optimizing a large-scale Software+Services application” has been published in the April edition of MSDN Magazine.

Here’s a short excerpt:

“We had to juggle occasional connectivity, data synchronization, and publish/subscribe all at the same time. We learned that we couldn’t solve all problems either client-side or server-side, but rather that an integrated approach was needed since any changes on one side needed corresponding changes on the other side.”

Continue reading…

Comments [12]
Posted on Saturday, March 28th, 2009.



ALT.NET Seattle 2009


Posted in Community

I’ll be coming in to Seattle for the ALT.NET summit this Friday. It’ll be giving a half-day tutorial on SOA and look forward to highlighting the number one fallacy that gets people thinking the wrong way about services.

Those of you following me on twitter (here) have an inkling that it has to do with the connection between user interfaces and services – but that’ll have to wait. Don’t want to steal my own thunder.

A nice meaty blog post on the topic is coming.

Comments [3]
Posted on Wednesday, February 25th, 2009.



Messaging ROI


There’s been some recent discussion as to the “cost” of messaging:

Greg Young asserts:image

“I believe that this shows there to be a rather negligible cost associated with the use of such a model. There is however a small cost, this cost however I believe only exists when one looks at the system in isolation.”

Ayende adds his perspective:image

“The cost of messaging, and a very real one, comes when you need to understand the system. In a system where message exchange is the form of communication, it can be significantly harder to understand what is going on.”

Of course, both these intelligent fellows are right. The reason for the apparent disparity in viewpoints has to do with which part of the following graph you look at. Ayende zooms in on the left side:

left graph

As systems get larger, though, the only way to understand them is by working at higher levels of abstraction. That’s where messaging really shines, as the incremental complexity remains the same by maintaining the same modularity as before:

full graph

In Ayende’s post, he follows the design I described a while back on using messaging for user management and login for a high-scale web scenario. In his comments, he agrees with the above stating:

“I certainly think that a similar solution using RPC would be much more complex and likely more brittle.”

I feel quite conservative in saying the most enterprise solutions fall on the right side of the intersection in the graph.

That being said, don’t underestimate the learning curve developers go through with messaging. While the mechanics are similar, the mindset is very different. Think about it like this:image

You’ve driven a car for years in the US. It’s practically second nature. Then you fly to the UK, rent a car, and all of a sudden, your brain is in meltdown. (or vice versa for those going from the UK to the US)

Summary

If you are going down the messaging route, please be aware that there are shades of gray there as well. You don’t have to implement your user management and login the way I outlined in my post if you don’t require such high levels of scalability, but even lower levels of scalability can benefit from messaging.

Just as there isn’t a single correct design for non-messaging solutions, the same is true for those using messaging. Finding the right balance is tricky, and critical.

When the code is simple in every part of the system, and the asynchronous interactions are what provide for the necessary complexity the problem domain requires, that’s when you know you’ve got it just right.

Comments [3]
Posted on Sunday, February 22nd, 2009.



97 Things


It looks like one of the community projects that I’ve been involved with has reached maturity:

97 Things Every Software Architect Should Know

Collective Wisdom from the Experts

Definitely worth checking out.

Comments [3]
Posted on Sunday, February 15th, 2009.



Architecture Days in Spain


Posted in Courses

The good folks from iMeta will be having me over in Spain to give my full-day SOA+DDD tutorial. Price looks pretty attractive too. Hope to see you there.

Register here

Architecture days

Comments [2]
Posted on Wednesday, February 11th, 2009.



NServiceBus 1.9


Posted in NServiceBus

It’s been about 6 months since my last post on nServiceBus. In that time about 1000 people have subscribed to this blog and many of them don’t know anything about it. Also, version 1.9 of nServiceBus appears to be solid enough to drop its “release candidate” qualification so this seems like a good time for this kind of post.nServiceBus_banner_2

What is it?

From the NServiceBus.com site:

“NServiceBus is a powerful, yet lightweight, open source messaging framework
for designing distributed .NET enterprise systems. Entirely pluggable yet simple to use, NServiceBus gives programmers a head-start on developing robust, scalable,
and maintainable service-layers and long-running business processes.”

One of the developers who downloaded nServiceBus, JĂĽrgen, sent me this in an email:

“I took the samples, swapped in my own code, and had a machines subscribing, publishing, messaging, in like 15 minutes.

I’ve got to tell you – from reading the architecture stuff on your blog I always thought this stuff was going to be hard. I know you always say its supposed to be simple but I never really believed it. I mean, seriously, if I had to do this stuff with web services or WCF – well, I wouldn’t know where to begin.”

(His English totally surprised me – not what you’d expect from someone called JĂĽrgen. Born in Sweden but grew up in the US.)

BTW, Sam’s showed where to begin with WCF: basic pub/sub without durability is 480 LOC.

What’s different – Containers

People who looked at earlier versions of nServiceBus will see many incremental improvements that smooth over previously rough parts of the framework.

Chris Patterson, co-founder of MassTransit mentioned one such area in his blog post:

“Both Dru and I needed a framework for asynchronous messaging to address some work-related application requirements. While MSMQ is provided out of the box [on Windows], it doesn’t directly encourage some good distributed application practices such a loose coupling. Our goal was to abstract the messaging aspects so the services could be built to deal with plain old objects (POCOs) instead of lower level transport messages.

Originally, we both looked at NServiceBus as a way to make this happen. I’ve followed Udi’s blog for a while and have really gained a lot of knowledge from his posts and presentations. However, our lack of experience in Spring.NET, along with a general lack of understanding of all the complexity of such a framework led us down the path of building our own framework.”

Version 1.9 takes a totally different approach (than v1.6/1.7 at which I believe Chris was looking back then) to dependency injection frameworks (like Spring.NET) and decreases their footprint. Developers don’t need to know anything about Spring, Castle, or any other container to get started, but always have the ability to configure it however they want and even swap in their container of choice.

What’s different – DLL Footprint

Another difference is the number of assemblies that come with nServiceBus. Nathan Stults had this to say about version 1.8:

“NServiceBus (for valid architectural reasons) is split up into eleven thousand, two hundred and nine different DLL’s. That may be an exaggeration, but many of the dll’s have only one or two code files in them, with only a few lines of code each.”

NServiceBus has always supported swapping out various technological implementations and will continue do so. For that reason, the development environment is organized into 79 projects whose dependencies are managed very strictly. As of version 1.9, most of these assemblies including many supporting libraries like Spring and Castle have been merged into NServiceBus.dll. There’s also NServiceBus.Testing.dll which supports fluent-unit-testing entire business processes.

There is one non-optional external dependency which hasn’t been merged and that is log4net – although if you configure in a Common.Logging provider to your own logging infrastructure, you can do without it as well. With log4net, the minimum deployment footprint is 2 assemblies. The other dependency which is optional is NHibernate. The reason for leaving these out is that many teams depend on specific versions of those assemblies.

In short – you reference ONE assembly. Just one.

 

What else?

There is quite a lot in there. Ayende’s put out several posts describing those features and similarities to the bus he’s working on:

Ayende’s description of the NServiceBus load-balancing capability was:

“The distributor section of NServiceBus is a thing of beauty.”

Performance

You may be surprised by the kind of performance we’re able to wring out of “basic” MSMQ. Keep in mind, though, that you can swap in your own transport – there are already some others out there on the Contrib site including ActiveMQ and shared memory.

The most thorough performance numbers I’ve seen on nServiceBus have been written up here:

“total throughput over 1 billion messages an hour. That was about 100 million per hour durable, 900 million per hour non-durable”

This was on an 3 blade centers (48 blades), 30 pizza boxes (1U), and 20 clusters, version 1.8.

On Gojko’s blog there is a video of talk on nServiceBus where Dave de Florinier mentioned throughputs of 600,000 messages per hour (no mention of supporting hardware) and I think it was version 1.7 or 1.8 of nServiceBus.

Recently, Raymond Lewallen posted his numbers for 1.9 to the discussion group:

“We load tested our full duplex and pub/sub scenarios the other day at about 500 messages per second with no hiccups at all.” (save yourself the math, its 1.8M/hr)

The really interesting numbers are coming in from one of my clients (on 1.9) where the focus is on business process (saga) throughput where they’re seeing millions completing each day on top of IO intensive technical processes. I’m excited.

Looking forward

After working with clients using nServiceBus over 4 years now (even before it was open source or had a real name), it just keeps getting better. It’s also really great to see more open source projects coming on the scene – MassTransit (now a year old), and Rhino Service Bus (young, but in production with NH-Prof).

The mutual stealing cross-pollination is increasing the pace all around.

I intend to take up TopShelf (which came out of MassTransit) as the generic service host. That combined with the robust distributor hosting model will make “grid-friendly” nServiceBus endpoints much easier. Ayende’s posts about automatically creating queues and other “first-time-developer” features have really worked to decrease the nServiceBus learning curve – and it shows.

Documentation is a notorious problem in open-source projects and nServiceBus hasn’t escaped it. API and internal documentation is only now getting close to 100% and the samples now give developers a good start on using it. Those developers looking at swapping out certain bits of functionality have a harder time, but that’s slowly improving as well. The discussion group is the best place to get those hard-to-find answers now with a community over 200 strong.

The difficulty developers have in adopting nServiceBus is giving up “request/response” thinking. This requires an adjustment to a system’s architecture and is what most of this blog has been about. Conversely, if you have been following this blog and this thinking resonates with you, you’ll find it very simple and straight-forward. The overview page on NServiceBus.com also gives a good description of messaging basics – stuff that I’ve kind of glossed over on this blog so far.

Go on then. Take it for a spin. Write a review. Sam Gentile had this to say about v1.8:

“The bottom line is: I like what I see. Although it’s a framework, not an ESB product like Neuron, it’s a powerful framework that takes the right approach on SOA and enforces a paradigm of reliable one-way, *non-blocking* calls.”

Can’t wait to hear the response to 1.9.

Comments [15]
Posted on Saturday, February 7th, 2009.



ALT.NET DDD Podcast


Posted in DDD | OO

I finally got around to listening to the alt.net podcast on domain driven design and heard Rob Conery telling about his experiences with DDD. I’ve met a fair amount of developers that went through a similar process and thought that I could help fix some of the common misconceptions that pop up when developers start down the DDD path.

fish_boy_cat_different_perspectives

Factory methods on repositories

In the podcast, Rob describes an ecommerce application with orders, customers, products – all the stuff you’ve come to expect. In his pre-DDD design, the order class had multiple constructors representing different rules. Feeling the pain in testing and maintainability, Rob looked to use DDD principles. What he did to get rid of these constructors was to make use of the repository by creating methods for the various cases, like OrderRepository.CreateOrderForGovernmentCustomer(/*data*/); .

While this is better than the multiple constructors, it still has a way to go. Analyzing what’s going on here we understand that the way the order is created is dependent upon who the user is. The rules dictating terms of payment are probably different for government customers. Not only that but we know that the order created needs to be connected to that user.

Aggregate Roots & Polymorphism

For all these reasons, it looks like user, or customer, is our aggregate root. Thus, rather than our service layer calling the above method on the repository, we first get the user object by id, then create the order like so:

IUser u = session.Get<IUser>(IdOfUserLoggedIn);
u.CreateOrder(/* data */);

This way, our service layer doesn’t need to perform all sorts of business logic (if the user is a gov’t user, do this, a corporate customer, do that, etc). All of that gets encapsulated by the domain. By leveraging some polymorphism, the session will return an instance of the correct class when we ask it for a user by id. Thus, logic relating to how gov’t users create orders is encapsulated in the GovernmentUser class.

I’ve found that this pattern of having polymorphic aggregate roots is very useful and broadly applicable.

Bounded Contexts

Further into the podcast, Rob talks about how separating his system into 2 bounded contexts simplified the code greatly. The understanding that accepting an order and fulfilling an order require different logic, different data, and thus, different domain model objects is DDD at its finest.

However, when talking about the total cost of the order, it wasn’t clear what was responsible for that. From a pure programming perspective, we might think that Total was simply a property on Order or, at most, a GetTotal() method. Yet by looking at what is involved in calculating the total of an order, a different picture emerges:

The total cost of an order obviously includes all relevant taxes. We need to take into account state and federal taxes, tax-free items at each level, etc. There’s a fair amount of logic here. Once we start to take into account promotions like “buy one, get one free”, things get even more involved. There are also cases where refunds are applied within the same order that impact the total and tax (no tax on refunds). Finally, when we include shipping charges, tax on shipping, and other rules between all of the above, it’s clear that if we put all of this in a single method, we’ve got ourselves a big bloated sack of … well, you get the picture.

Separating all of this logic into different bounded contexts makes sense.

That is, until you think about how you’re going to take these and stitch out of them a single result shown to the user. This is the advanced side of DDD and ties into SOA, so I’ll leave it for a different post.

In Closing

Working with DDD provides a great deal of value by tying our code much more closely to business concepts and encapsulating business rules in the domain model.

Starting down the DDD path is intuitive and the code that results (like u.CreateOrder) is very understandable. Yet, as more DDD principles like Bounded Contexts are put to use, developers often find themselves in unfamiliar, less-intuitive waters. This is to be expected.

Some developers (and vendors) look at DDD as nothing more than the domain model and repository patterns. The truth is that they’re just the beginning.

I hope that this post has given those of you just starting down the DDD path some feeling for how deep the rabbit hole goes, and I assure you that there are patterns in place to answer all your questions. While those beginning DDD often say that it gives names to things they’ve always been doing, or always wanted to do, I can assure you that the further down you go, that is less and less the case.

Be ready to have some basic architectural assumptions shaken 🙂

Comments [17]
Posted on Monday, January 26th, 2009.



DDD & Many to Many Object Relational Mapping


many to many The ability to map entity relationships is broadly supported by many O/RM tools. For some reason, though, many developers run into issues when trying to map a many-to-many relationship between entities. Although much has already been written about the technological aspects of it, I thought I’d take more of an architectural / DDD perspective on it here.

Value Objects Don’t Count

While the canonical example presented is Customer -> Address, and has a good treatment here for nHibernate, it isn’t architecturally representative.

Addresses are value objects. What this means is that if we have to instance of the Address class, and they both have the same business data, they are semantically equivalent. Customers, on the other had, are not value objects – they’re entities. If we have two customers with the same business data (both of them called Bob Smith), that does not mean they are semantically equivalent – they are not the same person.

All Entities

Therefore, for our purposes here we’ll use something different. Say we have an entity called Job which is something that a company wants to hire for. It has a title, description, skill level, and a bunch of other data. Say we also have another entity called Job Board which is where the company posts jobs so that applicants can see them, like Monster.com. A job board has a name, description, web site, referral fee, and a bunch of other data.

A job can be posted to multiple job boards. And a job board can have multiple jobs posted. A regular many to many relationship. At this point, we’re not even going to complicate the association.

This is simply represented in the DB with an association table containing two columns for each of the entity tables’ ids.

In the domain model, developers can also represent this with the Job class containing a list of JobBoard instances, and the JobBoard class containing a list of jobs.

It’s intuitive. Simple. Easy to implement. And wrong.

In order to make intelligent DDD choices, we’re going to first take what may seem to be a tangential course, but I assure you that your aggregate roots depend on it.

Moving forward with our example

Let’s say the user picks a job, and then ticks off the job boards where they want the job posted, and clicks submit.

For simplicity’s sake, at this point, let’s ignore the communication with the actual job sites, assuming that if we can get the association into the DB, magic will happen later causing the job to appear on all the sites.

Our well-intentioned developer takes the job ID, and all the job board IDs, opens a transaction, gets the job object, gets the job board objects, adds all the job board objects to the job, and commits, as follows:

   1:          public void PostJobToBoards(Guid jobId, params Guid[] boardIds)
   2:          {
   3:              using (ISession s = this.SessionFactory.OpenSession())
   4:              using (ITransaction tx = s.BeginTransaction())
   5:              {
   6:                  var job = s.Get<Job>(jobId);
   7:                  var boards = new List<JobBoard>();
   8:   
   9:                  foreach(Guid id in boardIds)
  10:                      boards.Add(s.Get<JobBoard>(id));
  11:   
  12:                  job.PostTo(boards);
  13:   
  14:                  tx.Commit();
  15:              }
  16:          }

In this code, Job is our aggregate root. You can see that is the case since Job is the entry point that the service layer code uses to interact with the domain model. Soon we’ll see why this is wrong.

** Notice that in this service layer code, our well-intentioned developer is following the rule that while you can get as many objects as you like, you are only allowed one method call on one domain object. The code called in line 12 is what you’d pretty much expect:

   1:          public void PostTo(IList<JobBoard> boards)
   2:          {
   3:              foreach(JobBoard jb in boards)
   4:              {
   5:                  this.JobBoards.Add(jb);
   6:                  jb.Jobs.Add(this);
   7:              }
   8:          }

Only that as we were committing, someone deleted one of the job boards just then. Or that someone updated the job board causing a concurrency conflict. Or anything that would cause one single association to not be created.

That would cause the whole transaction to fail and all changes to roll back.

Rightly so, thinks our well-intentioned developer.

But users don’t think like well-intentioned developers.

Partial Failures

If I were to go to the grocery store with the list my wife gave me, finding that they’re out of hazelnuts (the last item on the list), would NOT buy all the other groceries and go home empty handed, what do you think would happen?

Right. That’s how users look at us developers. Before running off and writing a bunch of code, we need to understand the business semantics of users actions, including asking about partial failures.

The list isn’t a unit of work that needs to succeed or rollback atomically. It’s actually many units of work. I mean, I wouldn’t want my wife to send me to the store 10 times to buy 10 items, so the list is really just a kind of user shortcut. Therefore, in the job board scenario, each job to job board connection is its own transaction.

This is more common than you might think.

Once you go looking for cases where the domain is forgiving of partial failures, you may start seeing more and more of them.

Aggregate Roots

In the original transaction where we tried to connect many job boards to a single job, we saw that the single job is the aggregate root. However, once we have multiple transactions, each connecting one job and one job board, the job board is just as likely an aggregate root as the job.

We can do   jobBoard.Post(job);    or     job.PostTo(jobBoard);

But we need just a bit more analysis to come to the right decision.

While we could just leave the bi-directional/circular dependency between them, it would be preferable if we could make it uni-directional instead. To do that, we need to understand their relationship:

If there was no such thing as “job”, would there be meaning to “job board” ? Probably not.

If there was no such thing as “job board”, would there be meaning to “job” ? Probably. Yes. Our company can handle the hiring process of a job regardless of whether the candidate came in through Monster.com or not.

From this we understand that the uni-directional relationship can be modelled as one-to-many from job board to job. The Job class would no longer have a collection of Job Board objects. In fact, it could even be in an assembly separate from Job Board and not reference Job Board in any way. Job Board, on the other hand, would still have a collection of Job objects.

Going back to the code above we see that the right choice is   jobBoard.Post(job);   

Job Board is the aggregate root in this case. Also, the many-to-many mapping has now dissolved, leaving behind a single one-to-many mapping.

Let that sink in a second.

But Wait…

While the GUI showing which jobs are posted on a given job board are well served by the above decision (simply traversing the object graph from Job Board to its collection of Jobs), that’s not the whole story. Another GUI needs to show administrative users which Job Boards a given Job has been posted to. Since we no longer have the domain-level connection, we can’t traverse myJob.JobBoards.

Our only option is to perform a query. That’s not so bad, but not as pretty as object traversal.

The real benefit is in chopping apart the Gordian M-to-N mapping knot and getting a cleaner, more well factored domain model.

That gives us much greater leverage for bigger, system-level decomposition.

We’re now all set to move up to a pub/sub solution between these aggregate roots, effectively upgrading them to Bounded Contexts. From there, we can move to full-blown internet-scale caching with REST for extra scalability on showing a job board with all its jobs.

In Closing

We often look at many-to-many relationships just like any other relationship. And from a purely technical perspective, we’re not wrong. However, the business reality around these relationships is often very different – forgiving of partial failures, to the point of actually requiring them.

Since the business folks who provide us with requirements rarely think of failure scenarios, they don’t specify that “between these two entities here, I don’t want transactional atomicity” (rolling our technical eyes – the idiots [sarcasm, just to make sure you don’t misread me]).

Yet, if we were to spell out what the system will do under failure conditions when transactionally atomic, those same business folks will be rolling our eyes back to us.

What I’ve found surprises some DDD practitioners is how critical this issue really is to arriving at the correct aggregate roots and bounded contexts.

It’s also simple, and practical, so you won’t be offending the YAGNI police.


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Comments [34]
Posted on Saturday, January 24th, 2009.



   


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We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

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Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
“You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
“Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!”

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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