Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
 
  
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September and October Events


Quick post on general “goings on”.

SOA & DDD Early Bird

Jeffery already announced the early bird discount for the course I’m giving in October. You get 10% off for the next week or so. Sounds good.

Grid Presentation

I’m going to be giving my Avoid a Failed SOA talk to the Israeli Association of Grid Technologies on September 2nd. Full details here.

97 Nuggets

I’m really honoured to have taken part in the 97 Things Every Software Architect Should Know project. I don’t think there’s ever been such a concentration of world-class architects on any one project (I really don’t know how I got past the bouncer). Take a look.

IASA Webinar

I’ve mentioned before that I’m working on a course on Reliability, Availability, and Scalability for the International Association of Software Architects (IASA). That’s going to take a bit longer to get out, so in the mean time I’m going to be giving a webinar September 25th on the back of the IT Architect Regional Conference in Philadelphia. I’ll post the registration link when it comes online.

SD Best Practices

Finally, the guys from Dr. Dobb’s are going to be working me to the bone at the end of October for SD Best Practices in Boston . On top of the full-day nServiceBus tutorial, I’m going to be speaking every day. You can find my full list of sessions here. Apparently today’s the last day for the $700 early bird discount too.

Come up and say hi if you’re at one of these events. It’s always great meeting my readers.

Comments
Posted on Friday, August 22nd, 2008.



SOA & DDD – Registration Open


Posted in Courses

SOA_DDD_Austin_Oct08The good folks from HeadSpring are bringing me to Austin, TX this October to teach my Advanced Distributed Systems Design with SOA & DDD course.

You can find the syllabus online here but I’ll give you the short and sweet version:

What I’ve done is boiled down several months of consulting on everything dealing with distributed systems development into 5 jam-packed days of must-haves, need-to-knows, patterns, pitfalls, anti-patterns, rules-of-thumb, examples, and case studies.

Take a look.

Comments [2]
Posted on Monday, August 18th, 2008.



An Answer of Scale


To the question of scale Ayende brings up, I thought I’d tap my concept map.

First of all, I wanted to address the relationship between various topics related to scalability:

performance topics

And on the connection between scalability and throughput:

 scalability topics

The important message here is that the scalability of a system is a cost function that gives throughput as a function of recurring costs and one time costs – servers and other hardware, and the join of buy & build:

Did you write your own locking/transaction mechanism on top of an open source distributed cache or did you buy a license for a space-based technology?

Also, don’t forget that people need to administer all the servers that you have. Those people cost money (easily100K per year). Maybe, because you haven’t invested in management or monitoring tools you need one person for every two servers. This will influence the breakdown of up front costs and recurring costs. Also, the level of availability you require will impact this as well.

In my experience, architects don’t consider often enough the operations environment in their "scalability calculations".

What this means is that there’s no such thing as technically "not being able to scale".

Rather, that the cost (up front + recurring) of supporting higher throughput grows faster than the function of revenue per user/request/whatever.

Sometimes, the solution is just to find ways to make more money per customer.

For more technical solutions, take a look at the difference between capacity and scalability and how the competing consumer pattern helps scale out.

Scalability, it’s all about the money.

Oh, I almost forgot, I also had a great conversation with Carl and Richard about scaling web sites that’s now up on the .NET Rocks site. Enjoy.

Comments
Posted on Wednesday, August 13th, 2008.



Command Query Separation and SOA


One of the common questions I receive from people starting to use nServiceBus is how one-way messaging fits with showing the user a grid (or list) of data. Thinking about publish/subscribe usually just gets them even more confused. Trying to resolve all this with Service Oriented Architecture leaves them wondering – why bother?

client server

In regular client-server development, the server is responsible for providing the client with all CRUD (create, read, update, and delete) capabilities. However, when users look at data they do not often require it to be up to date to the second (given that they often look at the same screen for several seconds to minutes at a time). As such, retrieving data from the same table as that being used for highly consistent transaction processing creates contention resulting in poor performance for all CRUD actions under higher load.

A Scalable Solution

One of the common answers to this question is for the server/service to publish a message when data changes (say, as the result of processing a message) and for clients to subscribe to these messages. When such a notification arrives at a client, the client would cache the data it needs. Then, when the user wants to see a grid of data, that data is already on the client. Of course, this solution doesn’t work so well for older client machines (like some point of service devices) or if there are millions of rows of data.

The thing is that this solution is one implementation of a more general pattern – command query separation (CQS).

Command Query Separation

Wikipedia describes CQS as a pattern where "… every method should either be a command that performs an action, or a query that returns data to the caller, but not both. More formally, methods should return a value only if they are referentially transparent and hence possess no side effects."

Martin Fowler is less strict about the use of CQS allowing for exceptions: "Popping a stack is a good example of a modifier that modifies state. Meyer correctly says that you can avoid having this method, but it is a useful idiom. So I prefer to follow this principle when I can, but I’m prepared to break it to get my pop."

So, how does separating commands from queries and SOA help at all in getting data to and from a UI? The answer is based on Pat Helland’s thinking as described in his article Data on the Inside vs. Data on the Outside.

Services Cross Boxes

The biggest lie around SOA is that services run.

Let that sink in a second.

Sure services have runnable components, but that’s not why they’re important.

I’ll skip the books of background and cut to the chase:

Services communicate with each other using publish/subscribe and one-way messaging. Services have components inside them. Inside a service, these components can communicate with each using synchronous RPC, or any other mechanism. Also, these components can reside on different machines.

This is broader than just scaling out a service. There can be service components running on the client as well as the server.

SOA & CQS

Combining these two concepts together, here’s what comes out:

In this solution there are two services that span both client and server – one in charge of commands (create, update, delete), the other in charge of queries (read). These services communicate only via messages – one cannot access the database of the other.

The command service publishes messages about changes to data, to which the query service subscribes. When the query service receives such notifications, it saves the data in its own data store which may well have a different schema (optimized for queries like a star schema).

The client component which is in charge of showing grids of data to the user behaves the same as it would in a regular layered/tiered architecture, using synchronous blocking request/response to get its data – SOA doesn’t change that.

Composite Applications

Although the client side components of both the command and query services are hosted in the same process, they are very much independent of each other. That being said, from an interoperability perspective (the one that most people attribute to SOA), all of the client-side components will likely be developed using the same technology – although there are already ways to host Java code in .NET and vice-versa.

Of course, once we talk about web UI’s things are a bit different – but still similar. While web-server-side there may be a level of independence, for browser side inter-component communications we’re still likely to target javascript. There, I’ve managed to say something technical supporting mashups and SOA without lying through my teeth.

On the Microsoft side with the recent release of the Composite Application Guidance & Library (pronounced "prism") I hope that more of these principles will be reaching the "smart client". The command pattern is especially critical in maintaining the separation while enabling communication to still occur so I’m glad that, as one of the Prism advisors, I was able to simplify that part (Glenn still has nightmares about that rooftop conversation).

Publish / Subscribe

In the "scalable solution" section up top I mentioned how publish/subscribe to the smart client is really just one implementation of CQS and SOA. So, how different is it really?

smart client pub/sub

Well, there will probably be a different technology mapping. Instead of a star-schema OLAP product, we might simply store the published data in memory on the client. That is, if you designed your components to be technology agnostic.

In terms of the use of nServiceBus, the same component is going to be subscribing to the same type of message – all that’s different is that now every client will be having data pushed to them rather than this occurring server-side only.

You could have the same code deployed differently in the same system – stronger clients subscribing themselves, weaker ones using a remote server. Web servers would probably be considered stronger clients. This kind of flexible deployment has proven to be extremely valuable for my larger clients. The added benefit of enabling users to work (view data) even while offline (somewhere there’s no WIFI) is just icing on the cake.

A Word of Warning

Once the client starts receiving notifications, and handling those on a background thread (as it should) the code becomes susceptible to deadlocks and data races. Juval does a good job of outlining some of those with respect to the use of WCF. Prism doesn’t provide any assurances in this area either.

Summary

NServiceBus is not designed to be used for any and all types of communication in a given architecture. In the examples above, nServiceBus handles the publish/subscribe but leaves the synchronous RPC to existing solutions like WCF. Not only that, but synchronous RPC does have its place in architecture, just not across service boundaries. In all cases, data is served to users from a store different from that which transaction processing logic uses.

Command Query Separation is not only a good idea at the method/class level but has advantages at the SOA/System level as well – yet another good idea from 20 years ago that services build upon. Making use of CQS requires understanding your data and its uses – SOA builds on that by looking into data volatility and the freshness business requirements around it.

Finally, designing the components of your services in such a way that their dependency on technology is limited buys a lot of flexibility in terms of deployment and, consequently, significant performance and scalability gains.

Simple, it is. Easy, it is not.

Comments [24]
Posted on Monday, August 11th, 2008.



Distributed Systems Concept Map


Posted in Architecture

The other day I had this idea, what if I were to take all the concepts I write, speak, and consult about and turn them into a concept map. That might help me explain how things like messaging, unit of work, and exception management work together and why. It also shouldn’t be too much work. Or so I thought.

I started out with a blank piece of paper, and this is what happened:

concept_map

I got into some threat modeling, which connected to authentication, authorization, and integrity, connecting to consistency, transactions, and fault tolerance, and, on the flip side, eventual consistency, messaging, and REST. Yes, SOA is in a tiny circle at the bottom left 🙂

I tried to keep the file big enough to be quite readable but small enough to be sent directly via email (less than 600KB).

The coming release is going to be a more interactive environment where you’ll be able to click on each concept for more information, see what else its linked to, and get links to online resources. This is quite an undertaking so if this is something that you want to see move forward, please leave a comment or maybe link to it from your blog. It’s hard for me to know what really connects with you and what you just delete from your reader so any feedback is really appreciated.

Comments [13]
Posted on Monday, August 4th, 2008.



Logging – The Smart Way


Don’t.

Not in applicative code anyway.

This follows up on Ayende’s post about the AOP way.

Now, I have nothing against AOP but some developers are leery of it.

In broader terms, all logging goes in framework-level code. For smart clients, one really good place to put logging is in your Command infrastructure – every time a command is invoked, log it and the args. For data access, well, any decent O/R Mapper has a lot of logging already, just use it. For communication, ditto. Funny that just last week this was one of the major bits of feedback I gave in a code review.

The Important Part image

Logging is useful for developers to find out why a system isn’t working correctly.

It is terrible for knowing that a system isn’t working correctly.

If you’re entire exception management strategy is “write it to the log”, how will an admin know that something’s wrong? Did you remember to configure your logging library that errors (and maybe warnings too) should be pushed out to a monitoring system? Do you have a monitoring system?

And if the admins don’t know anything’s wrong, they won’t know they need to increase the fidelity of the logs, will they? Are you planning on providing training for your admins telling them this (and all the other things they need to know)? Or maybe this will all be set up as an automatic script?

An Agile Digression

I hope all that’s on your agile (“we can ship at the end of every 2 week iteration”) product backlog (pardon my cynicism). I hope it’s at least something that you’re looking at per release and feeding the relevant features into your iterations. Yes, there’s project work to do (writing training manuals) that isn’t “development” that needs to be handled; if you don’t timebox it into the same iterations, it won’t get done.

Now, back to you’re regularly schedule logging…

Things Logging Doesn’t Addressimage

Logging is a mildly useless tool for pinpointing where in the system the source of a problem is.

“I know the entity isn’t in the database. I can see that. I want to know why it isn’t there.”

Sure, if you had every SQL statement logged you could figure these sorts of things out out. Of course, performance-wise, you wouldn’t put the system into production like that. In which case, the delete statement wouldn’t have been logged leaving you with precious little information to solve the root cause.

Also consider that the more logging you do, the more crap you’ll have to sift through to find the proverbial needle. Developers often don’t think twice about increasing the amount of crap logs they generate…

The Real Problem

The real problem is that developers think too much about logging and not at all nearly enough about designing the system in ways that it’ll be easy possible to answer questions like those above without having to know exactly how the system is built. One of the reasons that developers should care about this is that it’ll decrease the number of times they need to get up at 3:00 am to answer those questions.

A Path to the Solutionimage

Now, if you had some kind of business activity monitoring (BAM) capability in your system, an admin could do a simple search/query [WHEN entity DELETED] and find out answers to the questions above, find out the time that the relevant activities occurred, figure out what the problem is on their own, and maybe even fix it – especially if it has to do with some esoteric configuration variable.Regardless of whether you buy a BAM tool or roll what you need yourself, you need to understand what about the system needs to be monitored. That’s a very different thought-process to go through than “should we log this? Yeah, sure, why not.”

It’s called “Design for Operations”.

Take a holistic perspective on exception management, logging, monitoring, etc. Think about questions like those above and then analyse your use of the relevant tools in that context. Think about all the different kinds of users of the information that’s going to be generated and how quickly their going to need to act on that information. Admins in the data-center in the middle of a crisis are going to have different needs than developers analysing logs on their machine. Think about:

  • How will the administrator know that a server has been configured properly?
  • If the system is feeling slow, how can the administrator know which server/process is to blame?
    • So that maybe they can scale out that part of the system.

In Closingimage

It’s a mindset.

It takes time to make the shift.

It takes more time to bring the development process to this kind of maturity (god, I hate that word).

Writing exceptions to the log is not a strategy.

At the very best, its a tactic.

What’s your strategy?

Comments [5]
Posted on Friday, August 1st, 2008.



Scaling Long Running Web Services


While I was at TechEd USA I had an attendee, Will, come up and ask me an interesting question about how to handle web service calls that can take a long time to complete. He has a number of these kinds of requests ranging from computationally intensive tasks to those requiring sifting through large amounts of data. What Will was having problems with was preventing too many of these resource-intensive tasks from running concurrently (causing increased memory usage, paging, and eventually the server becoming unavailable).

For comparison later, here’s a diagram showing the trivial interaction:

image

One solution that he’d tried was to set up the web server to throttle those requests and keep a much smaller maximum thread-pool size for that application pool. The unfortunate side effect of that solution was that clients would get “turned away” by a not-so-pleasant Connection Refused exception.

Will had been to my web scalability talk and was curious about how I was using queues behind my web services. I’ve also heard this question from people just getting started with nServiceBus when looking at the Web Services Bridge sample. Here’s the code that’s in the sample and in just a second I’ll tell you why you shouldn’t do this:

[WebMethod]
public ErrorCodes Process(Command request)
{
    object result = ErrorCodes.None;
 
    IAsyncResult sync = Global.Bus.Send(request).Register(
        delegate(IAsyncResult asyncResult)
          {
              CompletionResult completionResult = asyncResult.AsyncState as CompletionResult;
              if (completionResult != null)
              {
                  result = (ErrorCodes) completionResult.ErrorCode;
              }
          },
          null
          );
 
    sync.AsyncWaitHandle.WaitOne();
 
    return (ErrorCodes)result;
}

Let me repeat, this is demo-ware. Do not use this in production.

What’s happening is that in this web service call we’re putting a message in a queue for some other process/machine to process. When that processing is complete, we’ll get a message back in our local queue (which you don’t see) which is correlated to our original request, firing off the callback. We block the web method from completing (using the WaitOne call) thus keeping the HTTP connection to the client open.

The problem here is that we’re wasting resources (the HTTP connection and the thread) while waiting for a response which, as already mentioned, can take a long time. In B2B or other server to server integration environments there are all sorts of middleware solutions that help us solve these problems, however in Will’s case browsers needed to interact with this web service. All he had was HTTP.

HTTP Solutions

Another attendee who was listening in (sorry I don’t remember your name) said that he was solving similar problems using polling but that he was having scalability problems as well.

What often surprises my clients when we deal with these same issues is that I do suggest a polling based solution, but one that still uses messaging, and this is what I described to Will:

Since we can’t actually push a message to a browser over HTTP from our server when processing is complete, the browser itself will be responsible for pulling the response. We still don’t want to leave costly resources like HTTP connections open a long time, however if the browser is going to polling for a response, we’ll need some way to correlate those following requests with the original one. What we’re going to do is use the Asynchronous Completion Token pattern, and later I’ll show how to optimize it for web server technology.

Basic Polling

image

When the browser calls the web service, the web service will generate a Guid, put it in the message that it sends for processing, and return that guid to the browser. When the processing of the message is complete, the result will be written to some kind of database, indexed by that guid. The browser will periodically call another web method, passing in the guid it previously received as a parameter. That web method will check the database for a response using the guid, returning null if no response is there. If the browser receives a null response, it will “sleep” a bit and then retry.

One of the problems with this solution is that polling uses up server resources – both on the web server and our DB; threads, memory, DB connections. A better solution would decrease the resource cost of the polling. Let’s use the fundamental building blocks of the web to our advantage – HTTP GET and resources:

REST-full Polling

Instead of using a guid to represent the id of the response, let’s consider the REST principle of “everything’s a resource”. That would mean that the response itself would be a resource. And since every resource has a URI, we might as well use that URI in lieu of the guid. So, instead of our web service returning a guid, let’s return a URI – something like:

http://www.acme.com/responses/88ec5359-a5d8-4491-a570-3bfe469f3a64.xml

As you can see, the guid is still there. So, what’s different?

image

What’s different is that instead of having the processing code write the response to the database, it writes it to a resource. This can be done by writing some XML to a file on the SAN in the case of a webfarm. Also, the browser wouldn’t need to call a web service to get the response, it would just do an HTTP GET on the URI. If the it gets an HTTP 404, it would sleep and retry as before. The reason that the SAN is needed is that, as the browser polls, it may have its requests arrive at various web servers so the response needs to be accessible from any one of them.

Just as an aside, it would be better to free the processing node as quickly as possible and have something else write the response to the SAN. That would be done simply by sending a message from the processing node that would be handled by a different node that all it did was write responses to disk.

The reason that the URI makes a difference is that serving “static” resources is something that web servers do extremely efficiently without requiring any managed resources (like ASP.NET threads). That’s a big deal.

We’re still using HTTP connections for the polling but that’s something whose effect can be mitigated to a certain degree.

Timed REST-full Pollingimage

Since various requests can take varying amounts of time to process, it’s difficult to know at what rate the browser should poll. So, why don’t we have the web service tell it. As a part of the response to the original web service call, instead of just returning a URI, we could also return the polling interval – 1 second, 5 seconds, whatever is appropriate for the type of request. This value could easily be configurable [RequestType, PollingInterval].

An even more advanced solution would allow you to change these values dynamically. The advantage that would be gained would be that your operations team could better manage the load on your servers. When a large number of users are hitting your system, you could decrease the rate at which your servers would be polled, thus leaving more HTTP connections for other users.

Scaling and Adaptive Polling

You’d probably also want to scale out the number of processing nodes behind your queue. The nice thing is that you could change the polling interval as you scale the various processing nodes per request type providing better responsiveness for the more critical requests. Once we add virtualization, things get really fun:

We had separate queues per request type, so that we could easily see the load we were under for each type of request. That way, we could scale out the processing nodes per request type as well as change the polling interval. By virtualizing our processing nodes, and writing scripts to monitor queue sizes, we had those scripts automatically provisioning (and de-provisioning) nodes as well as changing the polling interval of the browsers.

This had the enormous benefit of the system automatically shifting resources to provide the appropriate relative allocation for the current load as its macroscopic make-up changed.

Summary

Will was well-pleased with the solution which, although more complicated than what he had originally tried, was flexible enough to meet his needs. As opposed to pure server-based solutions, here we make more use of the browser (writing our own Javascript) instead of putting our faith in some Ajax-y library. That’s not to say that you couldn’t wrap this up into a library – in essence, it is a kind of messaging transport for browser to server communication allowing duplex conversations.

In fact, what could be done is to return multiple responses to the browser over a long period of time. In the response that comes back to the browser could be an additional URI where the next response will be. This can be used for reporting the status of a long running process, paging results, and in many other scenarios.

And, one parting thought, could this not be used for all browser to web service communication?

Comments [23]
Posted on Wednesday, July 30th, 2008.



Mighty Vocal Professional


Posted in General

And louder than ever. That’s right, I’m still an MVP.

Comments [1]
Posted on Thursday, July 24th, 2008.



[Presentation] Intentions and Interfaces Online


Posted in Presentations

You can find the PDF of the presentation I gave at Dr. Dobb’s Architecture & Design World 2008 online here.

Enjoy.

Comments [2]
Posted on Wednesday, July 23rd, 2008.



Durable Messaging Dilemmas


I’ve received some great feedback on my MSDN article and some really great questions that I think more people are wondering about, so I think I’ll try to do a post per question and see how that goes.

Libor asks:

“Would you recommend using durable messaging for systems where there are similar requirements with respect to data reliability as you had – ie. not losing any messages? If so, then why didn’t the final version of your solution use it? If not, can you explain why?”

The answer is, as always, it depends, but here’s on what it depends:

When designing a system, we need to take a good, hard look at how we manage state, and what properties that state has. In a system of reasonable size we can expect various families of state with respect to their business value, data volatility, and fault-tolerance window. Each family needs to be treated differently. While durable messaging may be suitable for one, it may be overkill or underkill for another.

So, here’s what we’re going to be looking at:

  1. Business Value
  2. Data Volatility
  3. Fault-Tolerance Window

Business Value

When talking about business value, I want to talk about what it means “not losing any messages”. The question is under what conditions will the messages not be lost, or rather, what are the threshold conditions where messages may start getting lost. If all our datacenters are nuked, we will lose data. It’s likely the business is OK with that (as much as can be expected under those circumstances). If a single server goes down, it’s likely the business would not be OK with losing messages containing financial data. However if a message requesting the health of a server were to get lost under those same conditions, that would probably be alright. In other words, what does that message represent in business terms.

Data Volatility

Data volatility also has an impact. Let’s say that we’re building a financial trading system. The time that it takes us to respond to an event (message) that the cost of a certain financial instrument has changed, and the message that we send requesting to buy that security is critical. Let’s say that has to be done in under 10ms. Now, some failure has occurred preventing our message from reaching its destination for 20ms. What should we do with that message? Should we keep it around, making sure it doesn’t get lost? Not in this domain. On the contrary, that message should be thrown away as its “business lifetime” has been exceeded. Furthermore, even during that original period of 10ms, the use of durable messaging may make it close to impossible to maintain our response times.

Fault-Tolerance Window

These two topics feed into the third and more architectural one – fault-tolerance window: what period of time do we require fault tolerance, and with respect to how many (and what kind of) faults? This will lead us into an analysis of to how many machines do we need to copy a message before we release the calling thread. We’d also look at in which datacenters those machines reside. This will also impact (or be impacted by) the kinds of links we have to these datacenters if we want to maintain response times. These numbers will need to change when the system identifies a disaster – degrading itself to a lower level of fault-tolerance after a hurricane knocks out a datacenter, and returning to normal once it comes back up.

Re-Evaluating Durable Messaging

Durable messaging may be used at various points in each part of the solution, but we need to look at message size, the rate those messages are being written to disk, how fast the disk is, how much available disk we have (so we don’t make things worse in the case of degraded service), etc. Companies like Amazon also take into account disk failure rates, replacement rates (disks aren’t replaced immediately you know), and many other factors when making these decisionsimage

Summary

Our job as architects when designing the system is to find that cost-benefit balance for the various parts of the system according to these very applicative parameters. No, it’s not easy. No, cloud computing will not magically solve all of this for us. But, we are getting more technical tools to work with, operations staff is getting better at working with us in the design phase, and our thought processes more rigorous in dealing with the scary conditions of the real world.

To your question, Libor, as to why we didn’t eventually use durable messaging in our solution, the answer is that we solved the overall state management problem by setting up an applicative protocol with our partners which was resilient in the face of faults by using idempotent messages that could be resent as many times as necessary. You can read more about it here. This solution isn’t viable for other kinds of interactions but was just what we needed to get the job done.

Hope that helps.

Comments [4]
Posted on Thursday, July 17th, 2008.



   


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“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
“You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
“Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!”

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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