Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
 
  
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SOA, EDA, and CEP a winning combo


jump in There’s been some discussion on the SOA yahoo group around the connection between SOA, EDA, and CEP (complex event processing) since Jack’s original post on the topic. I’ve been waiting for the right opportunity to jump in and it seems to have come.

Dennis asked this:

There are different design choices in a SOA, even when you already have identified the services. I have a simple example that I would like to share:

Imagine a order-to-cash process. One part of that process is to register an order. Suppose we have two services, Order Service and Inventory Service. The task is to register the order and make a corresponding reservation of the stock level. I would be pleased to have the groups view on the following 3 design options (A, B, C):

A.
1. The “process/application” sends a message (sync or async) to “registerOrder” on the Order Service.
2. The “process/application” sends another message (sync or async) to “reserveStock” on the the Inventory Service.

B.
1. The “process/application” sends a message (sync or async) to “registerOrder” on the Order Service.
2. The Order Service sends a message (sync or async) to “reserveStock” on the the Inventory Service.

C.
1. The “process/application” sends a message (sync or async) to “registerOrder” on the Order Service.
2. The Order Service publishes an “orderReceived” event.
3. The Inventory Service subscribes to the “orderReceived” event .

On the whole “already identified the services” thing – naming a service doesn’t mean much. It’s all about allocating responsibility, and until that’s been done, those “services” don’t give us very much information.

 

Business Services

If we were to view this example in light of business services, and look at the business events that make up this process, maybe we’d get a different perspective.

Three business services: Sales, Inventory, and Shipping.

In Sales, many applications and people may operate, including the person and the application he used to submit the order. When the order is submitted and goes through all the internal validation stuff, Sales raises an OrderTentativelyAccepted event.

Inventory and Orders

Inventory, which is subscribed to this event, checks if it has everything in stock for the order. For every item in the order on stock, it allocates that stock to the order and publishes the InventoryAllocatedToOrder event for it. For items/quantities not in stock, it starts a long running process which watches for inventory changes.

When an InventoryChanged event occurs, it matches that against orders requiring allocation – if it finds one that requires stock, based on some logic to choose which order gets precedence, it publishes the InventoryAllocatedToOrder event.

Sales, which is subscribed to the InventoryAllocatedToOrder event, upon receiving all events pertaining to the order tentatively accepted, will publish an OrderAccepted event.

Orders and Shipping

When Inventory receives the OrderAccepted event, it generates the pick list to bring all the stock from the warehouses to the loading docks, finally publishing the PickListGenerated event containing target docks.

When Shipping receives the PickListGenerated event, it starts the yard management necessary to bring the needed kinds of trucks to the docks.

 

What else is possible

I could go on, talking about things like the maximum amount of time stock of various kinds can wait to be loaded on trucks, subscribing to earlier events to employ all kinds of optimization and prediction algorithms, having a Customer Care service notifying the customer about what’s going on with their order (probably different for different kinds of customers and preferred communication definitions). Obviously, we’d need a Billing service to handle the various kinds of billing procedures, whether or not the customer has credit, pays upon delivery, etc.

It turns out that many business domains map very well to this join of SOA and EDA.

 

What an ESB is for

When we have these kinds of business services primarily publishing events and subscribing to those of other services, you don’t need much else from your “enterprise service bus”. All sorts of transformation, routing, and orchestration capabilities don’t come into play at all.

In all truthfullness, those bits of functionality are really just a historical artifact of their broker heritage.

Don’t get me wrong, sometimes a broker is a nice thing to have – behind a service boundary in order to perform some complex integration between existing legacy applications.

Just keep that stuff in its place – not between services.

 

Complex Event Processing

We can look at how Sales transitions an order from being tentatively accepted to being accepted as requiring event correlation around InventoryAllocatedToOrder events. This isn’t exactly “complex” in its own right. If there were some kind of CEP engine that did this for us out of the box, it might be a possible technology choice for implementing this logic within our service.

As we add more concerns, like time, we may find new ways to make use of this engine. For instance, if the time to provide the order to the customer is approaching, we may choose to split the order into two – accepting one for which we have all the stock allocated, and leaving the second as tentatively accepted.

 

Summary

While it is difficult to move forward on service responsibility without discussing the events it raises and those it subscribe to, the whole issue of CEP can be postponed for a while.

Although there aren’t many who would say that EDA is necessary for driving down coupling in SOA, or that SOA won’t likely provide much value without EDA, or that SOA is necessary for providing the right boundaries for EDA, it’s been my experience that that is exactly the case.

CEP, while being a challenging engineering field, and managing the technical risks around it necessary for a project to succeed in some circumstances, and really shines when used under the SOA/EDA umbrella, it should not be taken by itself and used at the topmost architectural levels.

 


Related Content

SOA and Enterprise Processes

How client interaction fits with SOA

Time and SOA

Durable Messaging for Fault-Tolerant Services

And if you’re wondering about how to handle all that complexity inside services (different kinds of billing, periodic tests for electronics inventory, etc), you might like listening to this podcast about business components.

Comments [16]
Posted on Saturday, November 1st, 2008.



Additional Logic Required For Service Autonomy


Of the tenets of Service Orientation, the tenet of Autonomy is one that many understand intuitively. Interestingly enough, many in that same intuitive category don’t see pub/sub as a necessity for that autonomy.

Watch that first step

Although sometimes described as the first step of an organization moving to SOA, web-service-izing everything results in synchronous, blocking, request/response interaction between services. The problem being that if one service were to become unavailable, all consumers of that service would not be able to perform any work. With the deep service “call stacks” this architectural style condones, the availability and performance of the entire organization will be dictated by the weakest link.

 weak link

So, while I’d agree that many organizations do need to take this step, I’d caution against going into production at this step.

Pub/Sub Considered Helpful

When services interact with each other using publish/subscribe semantics we don’t have that technical problem of blocking. Subscribers cache the data published to them (either in memory or durably depending on their fault-tolerance requirements) thus enabling them to function and process requests even if the publisher is unavailable.

Consider the following scenario:

Let’s say we have an e-commerce site, a part of our Sales service responsible for selling products. Another service, let’s call it merchandising, is responsible for the catalog of products, and how much each product costs. Sales is subscribed to price update events published by Merchandising and saves (caches) those prices in its own database. When a customer orders some products on the site, Sales does not need to call Merchandising to get the price of the product and just uses the previously saved (cached) price. Thus, even if Merchandising is unavailable, Sales is able to accept orders. This is a big win as our merchandising application is not nearly as robust as our sales systems.

Yet, there are scenarios where data freshness requirements prevent this.

Too Much of a Good Thing?

Technically, the above story is accurate. There is nothing technically preventing Sales from accepting orders. Yet consider a scenario where Merchandising is down or unavailable for an extended period of time. While this may not be entirely likely for two servers in the same data center, consider physical kiosks which customers can use to buy products. Those kiosks may not receive updates for days. Should they accept orders?

That’s really a question to the business. If pricing data is stale for a time period greater than X, do not sell that item. The value of X may even be different for different kinds of products. Keep in mind that this issue only arose since we architected our services to be fully autonomous. In a synchronous systems architecture, this issue would not come up. As such, it is our responsibility as architects to go digging for these requirements as well as explaining to the business what the tradeoffs are.

In order to have more up to date data, we need to invest in more available hardware, networks, and infrastructure. This needs to be balanced against the predicted increase in revenue that more up to date (read higher) prices would give us.

You Can Get What You Pay For

Beyond the additional cost of writing that additional logic, and the perceived increased complexity, another difference to note between this architectural style and the synchronous/traditional one is that it puts control of spending back in the hands of business.

In a synchronous architecture, in order to achieve required performance and availability, all systems need to be performant requiring across the board investments in servers, networks, and storage. Without investing everywhere, the weakest link is liable to undo all other investments. In other words, your developers have made your investment choices for you. Scary, isn’t it.

A more prudent investment strategy would prefer spending on services that give the biggest bang for the buck, better known as return on investment. A pub/sub based architecture allows investing in data-freshness where it makes the most sense. For example, in sales of high profit products to strategic customers rather than inventory management of raw materials for products slated to be decommissioned.

That sounds a lot like IT-Business Alignment.

Maybe there’s something to this SOA thing after all…


Read more about:

7 Questions for Service Selection

7 Questions around data freshness 

Event-Driven Architecture and Legacy Applications

Autonomous Services and Enterprise Entity Aggregation

Or listen to a podcast describing Business Components, the connection of pub/sub and SOA.

Comments [11]
Posted on Wednesday, October 22nd, 2008.



Welcome! And thank you for your patience


Posted in Community | General

Over the past 6 months this blog has doubled in subscribers so I just wanted to take this opportunity to welcome my new readers (there’s something about doubling which makes you sit up and take notice – at least, it did for me).

Since there’s quite a lot of content already posted, and it not being terribly easy to navigate, in my coming blog posts I will be trying to point to those older posts so that my newer readers have an easier time finding their way around. I also want to thank my existing subscribers for their patience through this all.

If you do have any questions or comments, please feel free to post them. I don’t think I’ve left a single posted question unanswered over the past 5 or so years of blogging, so it really is a good way to get my attention (now that the blog spam finally seems under control).

Good having you here.

Comments [1]
Posted on Monday, October 20th, 2008.



Now a member of the Cutter Consortium


While I usually take the Groucho Marx approach about groups that would have me as a member, this is different.

With members including Scott Ambler, James Bach, Kent Beck, Alistair Cockburn, Ward Cunningham, Tom DeMarco, Jim Highsmith, Ron Jeffries, Tim Lister, Michael Rosen, Johanna Rothman, and Ed Yourdon (to name not so few), I am honoured to be welcomed as a peer.

I’ve written an Executive Update as a part of the Enterprise Architecture Advisory Service available to Cutter clients which can be found here:

The Logging Service: Fallacy or Feature?

Comments [5]
Posted on Thursday, October 9th, 2008.



Unit Testing for Developers and Managers


image “We need to rewrite the system.”

Thus begins the story of yet another developer trying to convince their manager to adopt test-driven development (or any other methodology or technology). There’s a good chance this developer’s been reading all sorts of stuff on blogs (like those linked here) that have convinced him that salvation lies that way.

Don’t get me wrong.

There’s a good chance the developer’s right.

It’s just that that’s besides the point.

Developers and Managers

There’s a difference between how developers view a practice and how a manager (defined for the purposes of this post as someone in charge of delivering something) view that same practice. From a developer perspective, Ian’s point about unit testing is spot on:

“The problem is that the most important step is not doing it right, but doing it at all.”

Yet, as Ian himself points out in the title, this is a learning issue. If you want to learn to swim, there’s no replacement for jumping in the pool.

The manager’s perspective is a bit different.

Yes, we want our developers to improve their skill set. Yes, we understand that unit testing will ultimately improve quality. Yes, we know developers need to practice these skills as a part of their job. But, and it’s a big ole’ but, when it comes time to sink or swim, and we’ve got a deadline, those desires need to be balanced with delivering. Accounts of unit testing adoption efforts resulting in more (test) code to support with little apparent improvement in quality in the short term, well, they scare us. Arnon’s post gives more links supporting that feeling.

What’s a Unit Test anyway?

Is it any class that happens to have a TestFixture attribute on it?

If we are to “decouple” unit testing from good design, as Roy has described, that’s a not-improbable outcome. If the design of the system is such as there aren’t any real “units”, what exactly are we testing? Regardless of static or dynamic typing, replaceability of code, and other technological things, does the fact that all TestMethods in that TestFixture complete successfully mean anything? In other words, what did the test test?

It is clear that these tests cost something.

It’s more code to write. It’s more code to maintain.

The question is, what value are we getting from these “unit tests that any developer without design skills can write”?

The manager in me doesn’t like this return on investment.

By the way, TDD is as much the evolution of unit testing as the screw driver is the evolution of the hammer. But that’ll have to wait for a different post.

What’s Design Got To Do With It?

If you’re looking for the technical ability to write a test fixture and replace calls to other classes, then design has nothing to it.

If tests are to be valuable – design has everything to do with it.

The difficulty our developer is having unit-testing the system is a symptom of design problems. There’s a good chance that’s why he suggested a rewrite.

By the way, please do a search & replace in your vocabulary on the word “rewrite” with the word “redesign”. The code’s syntax isn’t the problem – it’s not the “m_”, camel case, or anything like that. It’s not that if the code was rewritten under the same design that all problems will go away.

Redesign, or do nothing.

The community’s been discussing the issues of coupling, interfaces, mocking, and tools at length in the context of testability. I won’t reiterate the debate here but I’ll tell you this:

If logic is duplicated, if the code is tightly coupled, if there is no separation of concerns, the unit tests will be useless – even if they “test” the class in isolation.

Cut the coverage crap

Metrics lie.

The fact that there’s a bunch of other code which calls 100% of the system’s code and doesn’t contain false assertions doesn’t mean that the code is high quality or doesn’t contain bugs.

In a well designed system, most “logic” will be contained in two “layers” – the controllers and the domain model. These classes should be independent of any and all technological concerns. You can and should get high unit test coverage on classes in these layers. Shoot for 100%, it’s worth it.

Testing domain models is all about asserting state. While using setters to get the domain objects into a necessary initial state is OK, setters should not be used beyond that. Testing controllers is primarily about interactions – mocks will probably be needed for views and service agents. Commands do not need to be mocked out.

Most other layers have some dependence on technology that makes unit tests relatively less valuable. Coverage on these layers is most meaningless. My guidance is to take the effort that would have been spent on unit testing these other layers and invest it all in automated integration tests. You’re likely to get a much higher return on investment. Much higher.

Much.

Everybody’s Right

Developers aren’t just born knowing good design, testing, or anything else. Universities, colleges, and most vendors do little to change that state of affairs. Books help, a bit, but when learning to swim, you’ve got to get your feet wet, and on the job training is, by and large, all there is. As such, lowering the barrier to entry is important.

Keeping in mind the Dreyfus model of knowledge acquisition, it’s not about “dumbing down” software development, it’s about bringing novices up to speed:

“In the beginning [novices] learn to recognize objective facts and features, relevant to the skill. Characteristic of relevant elements are that they can be recognized context-free, i.e. without reference to the overall situation. The novice acquire basic rules to follow, acting upon those facts and features. The rules are also context-free, i.e. no notice is taken to the surroundings. On account of this the novice feels very little responsibility for the result.” (emphasis mine)

Managers are ultimately responsible for the result.

Managers shouldn’t necessarily sacrifice their projects on this altar of learning. Organizations need to find ways for developers to safely practice these techniques as a part of developing their “human resources”. First of all, this needs to be communicated to everyone – that the organization understands the importance of these techniques, the desires of developers to adopt them, and the projects that need to be delivered.

Some projects may be allocated additional non-functional requirements: the software will be developed test-first, there will be at least 80% unit test coverage, etc. It can make sense to have developers spend some time on these projects after finishing one more delivery focused project and before going onto another one. As more developers become proficient with unit testing and design, the delivery focused projects can start to benefit from these skills.

It’s a gradual process.

The Important Bit

No matter how you go about unit testing, do periodic test reviews.

Just like code reviews.

That’s it.

 


Related Posts

Business Process Verification

Self documenting and Test-Driven Alien Artifacts

SOA Testing

Comments [8]
Posted on Tuesday, September 30th, 2008.



[Presentation] Reliability, Scalability, and Availability


Posted in Presentations

For everyone who was able to make it for my webcast with IASA on Reliability, Scalability, and Availability – thanks for coming out. I didn’t want to wait for the recording to make it online before putting up the slides, so here they are:

Reliability, Availability, and Scalability
How to have your cake, and eat it too

Here’s the description:

Architects love the word “scalability”. We talk about transactions per second and page views per day and on and on. Of course, none of that scalability means anything if the system is down or if data gets lost or corrupted. Finding the right balance between reliability, availability, and scalability for the various parts of a system is critical to avoid unnecessarily costly solutions. This presentation will show a set of patterns that strikes this balance, their connection to supporting technologies, and their applicability across many enterprise domains. You can have it all.

Comments [5]
Posted on Thursday, September 25th, 2008.



SOA & DDD For Everyone


Posted in Courses

We’re two weeks away from closing the registration for the SOA & DDD course and there’s news.

I’ve been in contact with a company looking at backing nServiceBus and, at this point, they’ve decided to subsidize the course. I can’t talk about the other things that are going on just yet, but will keep you posted as things develop.

So, I’m really thrilled to say that registration has dropped under $2000 which is just about as affordable as any regular 5-day tech course out there.

I told them we shouldn’t have any problem getting at least 20 people at that price, especially when companies sending 3 people will be paying $1500 each.

Help me get the word out. If you know someone who could benefit from this course, send them this way.

Thanks

Comments [3]
Posted on Sunday, September 21st, 2008.



Integrated Simplicity


The previously hand-drawn distributed system concepts map has already surfaced a couple of diagrams on scalability and performance.

I’m now making the full interactive environment available.

[For any class, by clicking on the ‘+’ beside ‘Advanced’, you can see all the diagrams in which it takes part]

This is an ongoing, huge undertaking and your comments and suggestions are not only welcome, but absolutely necessary to take this to the next level.

Get Integrated Simplicity.

Comments [3]
Posted on Wednesday, September 3rd, 2008.



Domain Events – Take 2


Update: The next post in this series is now online here.

My previous post on how to create fully encapsulated domain models introduced the concept of events as a core pattern of communication from the domain back to the service layer. In that post, I put up enough code to get the idea across but didn’t address issues like memory leaks and multi-threading. This post will show the solution to those two critical points.

I’ve snipped out one of the events in the previous example for brevity.

Previous API

The previous API looked like this:

   1:  public static class DomainEvents
   2:  {
   3:       public static event EventHandler GameReportedLost;
   4:       public static void RaiseGameReportedLostEvent()
   5:       {
   6:             if (GameReportedLost != null)
   7:                 GameReportedLost(null, null);
   8:       }
   9:   
  10:       public static event EventHandler CartIsFull;
  11:       public static void RaiseCartIsFull()
  12:       {
  13:             if (CartIsFull != null)
  14:                 CartIsFull(null, null);
  15:       }
  16:  }

One thing that we want to keep in the solution is that all the code to define events, their names, and the parameters they bring will be in one place – in this case, the DomainEvents class. One thing that we’d like to fix is the amount of code needed to define an event.

Previous Service Layer

Here’s what our previous service layer code looked like:

   1:  public class AddGameToCartMessageHandler :
   2:      BaseMessageHandler<AddGameToCartMessage>
   3:  {
   4:      public override void Handle(AddGameToCartMessage m)
   5:      {
   6:          using (ISession session = SessionFactory.OpenSession())
   7:          using (ITransaction tx = session.BeginTransaction())
   8:          {
   9:              ICart cart = session.Get<ICart>(m.CartId);
  10:              IGame g = session.Get<IGame>(m.GameId);
  11:   
  12:              Domain.DomainEvents.GameReportedLost +=
  13:                gameReportedLost;
  14:              Domain.DomainEvents.CartIsFull +=
  15:                cartIsFull;
  16:   
  17:              cart.Add(g);
  18:   
  19:              Domain.DomainEvents.GameReportedLost -=
  20:                gameReportedLost;
  21:              Domain.DomainEvents.CartIsFull -=
  22:                cartIsFull;
  23:   
  24:              tx.Commit();
  25:          }
  26:      }
  27:   
  28:      private EventHandler gameReportedLost = delegate { 
  29:            Bus.Return((int)ErrorCodes.GameReportedLost);
  30:          };
  31:   
  32:      private EventHandler cartIsFull = delegate { 
  33:            Bus.Return((int)ErrorCodes.CartIsFull);
  34:          };
  35:      }
  36:  }

Another thing that should be improved is the amount of code needed in the service layer.

Raising an event, though, should still be fairly simple – one line of code similar to DomainEvents.RaiseGameReportedLost().

New API

Here’s what the new API looks like:

   1:  public static class DomainEvents
   2:  {
   3:       public static readonly DomainEvent<IGame> GameReportedLost = 
   4:                                            new DomainEvent<IGame>;
   5:   
   6:       public static readonly DomainEvent<ICart> CartIsFull=
   7:                                            new DomainEvent<ICart>;
   8:  }

It looks like we’ve managed to bring down the complexity of defining an event.

Raising an event is slightly different, but still only one line of code (“this” refers to the Cart class that is calling this API): DomainEvents.CartIsFull.Raise(this);

New Service Layer

The advantage of having a disposable domain event allows us to use the “using” construct for cleanup.

   1:  public class AddGameToCartMessageHandler :
   2:      BaseMessageHandler<AddGameToCartMessage>
   3:  {
   4:      public override void Handle(AddGameToCartMessage m)
   5:      {
   6:          using (ISession session = SessionFactory.OpenSession())
   7:          using (ITransaction tx = session.BeginTransaction())
   8:          using (DomainEvents.GameReportedLost.Register(gameReportedLost))
   9:          using (DomainEvents.CartIsFull.Register(cartIsFull))
  10:          {
  11:              ICart cart = session.Get<ICart>(m.CartId);
  12:              IGame g = session.Get<IGame>(m.GameId);
  13:   
  14:              cart.Add(g);
  15:   
  16:              tx.Commit();
  17:          }
  18:      }
  19:   
  20:      private Action<IGame> gameReportedLost = delegate { 
  21:            Bus.Return((int)ErrorCodes.GameReportedLost);
  22:          };
  23:   
  24:      private Action<ICart> cartIsFull = delegate { 
  25:            Bus.Return((int)ErrorCodes.CartIsFull);
  26:          };
  27:      }
  28:  }

I also want to mention that you don’t necessarily have to have the same service layer object handle these events as that which calls the domain objects. In other words, we can have singleton objects handling these events for things like sending emails, notifying external systems, and auditing.

The Infrastructure

The infrastructure that makes all this possible (in a thread-safe way) is quite simple and made up of two parts, the DomainEvent that we saw being used above, and the DomainEventRegistrationRemover which handles the disposing:

   1:  using System;
   2:  using System.Collections.Generic;
   3:   
   4:  namespace DomainEventInfrastructure
   5:  {
   6:      public class DomainEvent<E> 
   7:      {
   8:          [ThreadStatic] 
   9:          private static List<Action<E>> _actions; 
  10:   
  11:          protected List<Action<E>> actions 
  12:          {
  13:              get { 
  14:                  if (_actions == null) 
  15:                      _actions = new List<Action<E>>(); 
  16:   
  17:                  return _actions; 
  18:              }
  19:          }
  20:   
  21:          public IDisposable Register(Action<E> callback) 
  22:          {
  23:              actions.Add(callback);
  24:              return new DomainEventRegistrationRemover(delegate
  25:                  {
  26:                      actions.Remove(callback);
  27:                  }
  28:              ); 
  29:          }
  30:   
  31:          public void Raise(E args) 
  32:          {
  33:              foreach (Action<E> action in actions) 
  34:                  action.Invoke(args);
  35:          }
  36:      }
  37:  }
  38:   

Note that the invocation list of the domain event is thread static, meaning that each thread gets its own copy – even though they’re all working with the same instance of the domain event.

Here’s the DomainEventRegistrationRemover – even simpler:

   1:  using System;
   2:   
   3:  namespace DomainEventInfrastructure
   4:  {
   5:      public class DomainEventRegistrationRemover : IDisposable 
   6:      {
   7:          private readonly Action CallOnDispose;
   8:   
   9:          public DomainEventRegistrationRemover(Action ToCall) 
  10:          {
  11:              this.CallOnDispose = ToCall; 
  12:          }
  13:   
  14:          public void Dispose() 
  15:          {
  16:              this.CallOnDispose.DynamicInvoke();
  17:          }
  18:      }
  19:  }

For your convenience, I’ve made these available for download here.

I also want to add that if you haven’t looked at the comments on the original post – there’s some really good stuff there (36 comments so far). Take a look.

Comments [30]
Posted on Monday, August 25th, 2008.



Services Don’t Serve


imageAnother prominent SOA practitioner and blogger, Steve Jones, shows that, when you’re identifying your top level business services you shouldn’t be thinking about who’s going to consume them.

“We have three high level business services: Engagement, Management, [and] Production. […] they represent different operational ambitions. Engagement is all about quantity and then filtering. Management is about the quality and Production is about realising the benefits.”

Services are not about “are you being served?”

They’re not about re-use, and barely about use. Events are what it’s all about.

Each service has its own responsibility and does what it needs to do, business-wise, to achieve its goals. Whether it’s about increasing the number of leads, ensuring high-profile clients get good service, or maximizing equipment utilization, services take responsibility.

I know I harp on this a lot.

It’s because it’s that important.

Comments [2]
Posted on Saturday, August 23rd, 2008.



   


Don't miss my best content
 

Recommendations

Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

Sam Gentile Sam Gentile, Independent WCF & SOA Expert
“Udi, one of the great minds in this area.
A man I respect immensely.”





Ian Robinson Ian Robinson, Principal Consultant at ThoughtWorks
"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”


Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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