Udi Dahan   Udi Dahan – The Software Simplist
Enterprise Development Expert & SOA Specialist
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Archive for the ‘SCA & SDO’ Category

No such thing as a centralized ESB

Saturday, June 30th, 2007

Via David McGhee’s Q&A with Dr. Don Ferguson, but read the whole thing.

Q: Could you tell you your thoughts or preference for a distributed or centralized ESB?

DON: there is no such thing as a centralized ESB.

This is the problem with a lot of the products that call themselves ESBs. They are centralized brokers which may be clustered for availability. But they are in no way an implementation of the Bus Architectural Pattern. Please check this before cutting a check to your vendor.

Also, understand that if you do security related things in your ESB, possibly as a part of your routing rules, that if the security infrastructure is centralized that means your ESB is too. Even if it really was distributed to begin with.

Buyer beware.

[Podcast] Using Autonomous Components for SLAs in SOA

Saturday, June 2nd, 2007

In this podcast we answer questions about how to use autonomous components to unify disparate building blocks like servers, middleware, and databases in order to handle the technical complexity of complying with detailed service-level agreements. Reuse of business logic, database schemas, and messaging topics between autonomous components are discussed as well.

Download via the Dr. Dobbs’ site.

Or download directly here.

And here’s this week’s question:

Hi Udi,

Thanks again for your continued assistance. I was very much interested by your advice to consolidate each of the services related to each product family into a single service, but as autonomous components.

From your description of autonomous components from a prior podcast, it seems that they are much the same as services – in that they communicate only via loosely coupled messaging, and can have their own databases. Would you say that the main difference between autonomous components is that different autonomous components within a service may in fact share business logic and databases? If so, it would seem that combining these services into a single service with 3 autonomous components would be a matter of definition, rather than an architectural shift. Any information you could provide to clarify this distinction would be fantastic.

Something else that’s been playing on my mind of late – is whether or not you would consider a topic as having to belong to a specific service. That is, would you say it is bad practice to have multiple services publish on a common topic? I suppose if we have multiple services publishing on a common topic, then they should be defined as autonomous components, belonging to a single larger service – in which case that common topic would belong to that new service.

As usual your advice is always extremely helpful. Please keep those podcasts coming!

Best Regards,

Additional References

On Intermediation And SOA

Saturday, May 19th, 2007

Nick Malik has an interesting post on The value of intermediation in SOA where he starts out suggesting a couple of books that stand at the basis of much of today’s SOA thinking. I agree that far too few people seem to have read them.

In his previous post Is it service-oriented if the message cannot be intermediated, Nick defines intermediability as “SOA should give us the ability to intercept a message going from point A to point B, and react to that message without informing either end of that pipe.”. I’ll respond to this in due course.

Anyway, he continues on by saying “SOA [is] an architecture for Enterprise Application Integration.”

I can’t agree with that statement. The main reason is that EAI puts the application in the center, and that integrating existing applications one of the primary purposes of it. It is my assertion that in order to solve many of the problems that we are having today, we need to take a broader, business based view of the enterprise and model that with services. A service may be implemented with one or more applications. However, my experience has been that these services tend to use parts of existing applications, with multiple services using different parts of the same application. The reason for this is that the applications we have today, especially the ERP monoliths, do a lot, and at the same time, not everything. This is part of the reality that EAI tried to solve, but then got mired down in cross system hell. You just can’t solve poor business decomposition in the technology domain.

The value of putting services at the fore makes it possible to gradually phase out and evolve legacy applications, and migrate costly mainframe apps bit by bit without having these changes ripple out and break other services. The same is true for those systems’ data – backup strategies are defined at the service level, impacted primarily by their Service-Level Agreements.

While I whole-heartedly agree with what Nick has to say in terms of OO intermediation of the Dependency Injection variety, and that scaling up those same concepts in terms of messaging is the right way to go, I take issue with orchestration in the intermediation area. These “tactical changes” need to be done in the context of the top, business-level service strategy. That means that all logic belongs within a service. The “network” between services is just that, a “dumb” network – no business logic of any kind, just technological capabilities like knowing which physical server to route messages to.

In this spirit, I’d like to suggest an alternative solution to the example Nick gives. Here’s the scenario:

Let’s say that system 1 generates an invoice. It sends an event to the world saying “invoice here” and system 2 captures that message. System 2 asks for details about the invoice… perhaps it will place the information on a web site for internal support teams.

Let’s say that we are moving to a CRM solution in our internal support groups. We want to create the information in the CRM system related to the invoices that specific customers have been issued. We need to integrate these two systems. The existing web app needs to have a link to the CRM system’s data, to allow the user to move across easily.

And here is the solution he prescribes:

We can intercept the request for further information from the web app to the publisher. When the publisher responds with information about the invoice, we can insert the invoice in the CRM system, add a link to the CRM record for that invoice to the data structure, and resume our response to the web app. Assuming that our canonical schema has a field for ‘foreign key’, we have just integrated our CRM and web information portal… without changing either one.

Without getting into the business-level analysis of what the correct service decomposition might be, here’s what I suggest (although all of these “systems” might just end up within the same service, or having parts of them being used by multiple services).

First of all, have all information about the invoice available via the message only. This could be done by actually putting all the invoice data in the message, or by placing a URI instead where other systems can HTTP GET it from – REST style. This decreases coupling between the publisher and its subscribers. However, we haven’t solved the problem of our web apps getting access to the relevant data in the CRM system.

The solution presents itself at the business level. The invoice is not “complete” without the appropriate CRM data. Therefore, it does not make sense for a service to publish it that way. Let’s call this service the Purchasing Service. It would handle the workflow of receiving the first system’s event, adding the invoice to the CRM system, and taking the resulting full invoice data and publishing that. All external systems like the web apps would see just the final event. Orchestration, if there even is such a thing, occurs within the service boundary. This technological level intermedation isn’t even a blip at the business level. We can also imagine other services, say a Sales Service, that would use the CRM system as well.

In summary, when moving to SOA, intermediation provides many technological benefits in getting data and behavior to work across existing systems and applications, however it’s laregly a NO-OP at the service level. After phasing out many of those existing applications behind the service boundaries, the same service-level interactions would persist. Your Service-Oriented Architecture would not be any different. That’s the technical agility aspect of SOA.

Astoria, SDO, and irrelevance

Tuesday, May 1st, 2007

At MIX, Microsoft announced the coming of a new “technology” code-named “Astoria” with the following purpose in mind:

The goal of Microsoft Codename Astoria is to enable applications to expose data as a data service that can be consumed by web clients within a corporate network and across the internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs such as GET, POST, PUT and DELETE, and the data exchanged in those interactions is represented in simple formats such as XML and JSON.

To me, this sounds like an unarchitected mashup of REST and the irrelevant part of SDO.

Please, Microsoft, just stop. You’re going the wrong way. We really don’t need yet another data access strategy from you.

Patrick Logan is still waiting to see anything concrete come out before weighing in. While Sam Gentile has given it the “New and Notable” stamp. Fabrice Marguerie will be investigating as well. And Paul Gielens also finds the REST path worthwhile.

But I’ve got to say, I’ve been against these “data services” from day one. The REST style is most applicable for large, chunky resources – while this seems to be targeting single tables in the database. Look at this discussion on REST vs SOA for some examples.

I am skeptical but will keep watching. But, what with all these fine bloggers giving me the low-down, I’m sure we’ll be finding out the important part soon – you know, the part Microsoft doesn’t put online 🙂

Service Component Architecture, Service Data Objects, and my bus

Monday, April 30th, 2007

There’s been quite a flurry of activity around Service Component Architecture (SCA) and Service Data Objects (SDO) in the non-Microsoft community. These specs have been sent for OASIS ratification and have garnered support from the Open Service Oriented Architecture (OSOA) organization – a collaboration of a dozen top software vendors including IBM.

I’ve been getting some questions on how these upcoming standards correspond to what I’ve been describing about SOA. Specifically, how does SCA relate to the Business Components and Autonomous Components I podcasted about.

First of all, I’d say that the SDO thing is, in my opinion, “much ado about nothing”. These are “merely” the messages that are sent between services. We don’t need further standardization there, if the WS-Splat has taught us anything it’s that more is definitely not better.

In terms of SCA, it’s components seem to correspond to the Service Layer of an Autonomous Component.

What does all this have to do with Web Services? Well, in both the SCA/SDO case and in my ESB/SOA case, we add constraints and guidelines on top of the generic ways WSDL has been mangled by the tooling.

In all cases, we still need to discuss what makes a good contract – what is good message design. I’ll be dealing with that in the next coming days.

More information:

Info from IBM on SCA.
Info from IBM on SDO.

Autonomous Services – a step beyond Service Orientation

Sunday, January 8th, 2006

After starting to write a whitepaper on Workflow in Service Oriented Architectures, I wanted to reference some prior work published on autonomous services (so that the whitepaper wouldn’t turn into a book). Anyway, after some futile googling, I’ve decided to give in and write it up myself.

The tenets of Service Orientation as put forth by Microsoft include one about “autonomy”. The tenet states that “Services should be autonomous”. After some digging, I found out that the intent of the authors was “The teams that develop different services should not be dependent on each other”, or in shortened form “Autonomous Teams”. This revelation was surprising to me since the real meaning of the tenet was less profound than what I had imagined – autonomous computing.

The idea of autonomous computing has been around for some time and presents a view of the world in which computing units cooperate to achieve global goals yet are not dependent even on the existence of other computing units to function. (If you’re envisioning tiny robots playing soccer, you’re not far off.)

So when I first saw the autonomy tenet, I was thinking of autonomous services: services so loosely coupled that the correct functioning of a service would not be dependent on the correct functioning of other cooperating services. Services loosely coupled in time as well as in code. Obviously this would mean that if Service A needed to cooperate with Service B, and Service B was not even available, Service A would continue to function, and live up to its service-level-agreement. But before we start drifting off into the outer reaches of business-IT alignment, let’s bring this down to earth.

Before we get into a detailed analysis of the how, let’s first agree on the why. Despite being a historical trend, architectures these days tend to be more loosely coupled than before. Loose coupling being a good thing that enables us to better manage the complexity inherent in large software projects. The practical test of loose coupling in a system is changing the public interface of a class and seeing how much of the system doesn’t compile any more (dynamic languages aside). Service Orientation brings us tenets that, when followed, lead to more loosely coupled architectures than if we actively did not follow them. I think that we can agree then that if we could somehow achieve the loose coupling in time mentioned above, without paying an arm and a leg, that would move our architectures another step forward.

Looking back on the evolution of the field of distributed computing, we can see that, over time, less and less things are being assumed. It is now well understood that anything that goes over the network takes much longer than those calls that stay on the same machine, yet once systems were built that abstracted the network communication into looking just like local calls. The performance of those systems was matched only by their lifetime. With the advent of autonomous computing, the assumption that the called service is available and will respond in a timely fashion is called into question. In the real world, servers crash and network equipment goes up in smoke – we can no longer take for granted that communication will always be available, and that its quality will be good enough. In essence, this marks the end of synchronous RPC/RMI. The following code just won’t cut it in this brave new world:

localhost.service1 s1 = new localhost.service1();
orderReply = s1.HandleOrder(orderRequest);

If the service is unavailable, what will happen to our order request? Will it just get lost?
If the service takes a long time to respond, will our server tie up resources for the same amount of time? If this happens under peak load, might it cause our server to crash?

Performing the above code on a different thread won’t make any difference, autonomous services means the end of Request/Response as we know it.

“No Request/Response between services?!”, you ask incredulously.

The simple answer is “yes”, but there is another level of meaning to it. If you have two software entities that between them you just HAVE to have request/response communication, then they should be in the same service. This is where the real architectural guidance comes in.

In component-orientation and object-orientation, the division of the solution into the right number of parts, with each part having the right amount of responsibility was a kind of black magic passed from master to apprentice. Getting the boundaries right was paramount, but difficult. A number of litmus tests are used to catch the gross errors, and the rest is just gut. So too, the request/response test helps us catch gross errors in service boundary demarcation.

The interesting thing that happens after separating our services out this way is that we often end up with services that mirror the way the business side is structured. Voila, business-IT alignment with your hands closed and one eye tied behind your back! Well, it’s one step in the right direction anyway.

This leaves us with the original types of one-way communication (fire-and-forget, pub-sub, etc) and with one kind of two-way communication: duplex. Duplex is really just two one-way communications (A to B, then B to A) that are correlated. First, I send a message to you, mark it with an id number, and save that number. At some future point in time, you get the message, process it, and send a message back with its own id number. But, you’ll have to put my original id number on the message too, so that I’ll know that your message is a response to mine. At some even more distant point in the future, I get a message from you, look at it, and see that it is the long-awaited response to the request I sent way back when.

If I had to sum up the difference autonomous services bring to the styles of communication used between services, I’d say this: You get a message, look at it, and figure out what it means and what you should do. This isn’t an infrastructure issue. There application level timeouts to deal with (If I don’t get a response back in 3 days, then notify the supervisor), and long-running workflows to manage (next whitepaper ).

If there is one thing to pay attention to in this whole “autonomous services paradigm” it is that the focus has shifted from between services to within a single service. In parting, I want to let you know that systems can be, and are being, built this way. It works. It better than works. Systems created this way are more robust to failures (seeing as they’re designed for failures makes it less impressive) and easier to manage. Give it a try. You didn’t really think that SOA would fizzle away into a bunch of WS specs, did you?


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Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

Beyond the training, we were able to spend some time with Udi discussing issues unique to our business domain. Because Udi is a rare combination of a big picture thinker and a low level doer, he can quickly hone in on various issues and quickly make good (if not startling) recommendations to help solve tough technical issues.” November 11, 2010

Sam Gentile Sam Gentile, Independent WCF & SOA Expert
“Udi, one of the great minds in this area.
A man I respect immensely.”

Ian Robinson Ian Robinson, Principal Consultant at ThoughtWorks
"Your blog and articles have been enormously useful in shaping, testing and refining my own approach to delivering on SOA initiatives over the last few years. Over and against a certain 3-layer-application-architecture-blown-out-to- distributed-proportions school of SOA, your writing, steers a far more valuable course."

Shy Cohen Shy Cohen, Senior Program Manager at Microsoft
“Udi is a world renowned software architect and speaker. I met Udi at a conference that we were both speaking at, and immediately recognized his keen insight and razor-sharp intellect. Our shared passion for SOA and the advancement of its practice launched a discussion that lasted into the small hours of the night.
It was evident through that discussion that Udi is one of the most knowledgeable people in the SOA space. It was also clear why – Udi does not settle for mediocrity, and seeks to fully understand (or define) the logic and principles behind things.
Humble yet uncompromising, Udi is a pleasure to interact with.”

Glenn Block Glenn Block, Senior Program Manager - WCF at Microsoft
“I have known Udi for many years having attended his workshops and having several personal interactions including working with him when we were building our Composite Application Guidance in patterns & practices. What impresses me about Udi is his deep insight into how to address business problems through sound architecture. Backed by many years of building mission critical real world distributed systems it is no wonder that Udi is the best at what he does. When customers have deep issues with their system design, I point them Udi's way.”

Karl Wannenmacher Karl Wannenmacher, Senior Lead Expert at Frequentis AG
“I have been following Udi’s blog and podcasts since 2007. I’m convinced that he is one of the most knowledgeable and experienced people in the field of SOA, EDA and large scale systems.
Udi helped Frequentis to design a major subsystem of a large mission critical system with a nationwide deployment based on NServiceBus. It was impressive to see how he took the initial architecture and turned it upside down leading to a very flexible and scalable yet simple system without knowing the details of the business domain. I highly recommend consulting with Udi when it comes to large scale mission critical systems in any domain.”

Simon Segal Simon Segal, Independent Consultant
“Udi is one of the outstanding software development minds in the world today, his vast insights into Service Oriented Architectures and Smart Clients in particular are indeed a rare commodity. Udi is also an exceptional teacher and can help lead teams to fall into the pit of success. I would recommend Udi to anyone considering some Architecural guidance and support in their next project.”

Ohad Israeli Ohad Israeli, Chief Architect at Hewlett-Packard, Indigo Division
“When you need a man to do the job Udi is your man! No matter if you are facing near deadline deadlock or at the early stages of your development, if you have a problem Udi is the one who will probably be able to solve it, with his large experience at the industry and his widely horizons of thinking , he is always full of just in place great architectural ideas.
I am honored to have Udi as a colleague and a friend (plus having his cell phone on my speed dial).”

Ward Bell Ward Bell, VP Product Development at IdeaBlade
“Everyone will tell you how smart and knowledgable Udi is ... and they are oh-so-right. Let me add that Udi is a smart LISTENER. He's always calibrating what he has to offer with your needs and your experience ... looking for the fit. He has strongly held views ... and the ability to temper them with the nuances of the situation.
I trust Udi to tell me what I need to hear, even if I don't want to hear it, ... in a way that I can hear it. That's a rare skill to go along with his command and intelligence.”

Eli Brin, Program Manager at RISCO Group
“We hired Udi as a SOA specialist for a large scale project. The development is outsourced to India. SOA is a buzzword used almost for anything today. We wanted to understand what SOA really is, and what is the meaning and practice to develop a SOA based system.
We identified Udi as the one that can put some sense and order in our minds. We started with a private customized SOA training for the entire team in Israel. After that I had several focused sessions regarding our architecture and design.
I will summarize it simply (as he is the software simplist): We are very happy to have Udi in our project. It has a great benefit. We feel good and assured with the knowledge and practice he brings. He doesn’t talk over our heads. We assimilated nServicebus as the ESB of the project. I highly recommend you to bring Udi into your project.”

Catherine Hole Catherine Hole, Senior Project Manager at the Norwegian Health Network
“My colleagues and I have spent five interesting days with Udi - diving into the many aspects of SOA. Udi has shown impressive abilities of understanding organizational challenges, and has brought the business perspective into our way of looking at services. He has an excellent understanding of the many layers from business at the top to the technical infrstructure at the bottom. He is a great listener, and manages to simplify challenges in a way that is understandable both for developers and CEOs, and all the specialists in between.”

Yoel Arnon Yoel Arnon, MSMQ Expert
“Udi has a unique, in depth understanding of service oriented architecture and how it should be used in the real world, combined with excellent presentation skills. I think Udi should be a premier choice for a consultant or architect of distributed systems.”

Vadim Mesonzhnik, Development Project Lead at Polycom
“When we were faced with a task of creating a high performance server for a video-tele conferencing domain we decided to opt for a stateless cluster with SQL server approach. In order to confirm our decision we invited Udi.

After carefully listening for 2 hours he said: "With your kind of high availability and performance requirements you don’t want to go with stateless architecture."

One simple sentence saved us from implementing a wrong product and finding that out after years of development. No matter whether our former decisions were confirmed or altered, it gave us great confidence to move forward relying on the experience, industry best-practices and time-proven techniques that Udi shared with us.
It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”

Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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