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Archive for the ‘REST’ Category

JPA with REST, OData, and SQL

Sunday, November 4th, 2012

Feeling a little bit rant-y today, as I just saw some more abuse of remote calls, this time on the Java side of things.

JPA is the Java Persistence API – a kind of ORM, as you’d expect. Luckily, a lot of the web services stuff was already on the way out by the time that EclipseLink DBWS came out. DBWS allowed you to expose database artifacts as web services.

I mean, it’s not like we have any other interoperable ways of accessing data, right?

Anyway, like I said, that didn’t take off, but now they’re reinventing it – this time with REST!

In case you had any doubts, REST is pure awesomeness and adding it to anything else makes it awesome too. Lest anybody take this out of context (it’s happened before), I’m being sarcastic.

Here it is.

God knows they couldn’t let Microsoft totally dominate this area with OData coming out quite some time ago. In case you were wondering, OData was designed to provide standard CRUD access of a data source over HTTP.

Of course, none of these support any transactions so if you actually wanted to do some meaningful business logic on top of this CRUD, you wouldn’t have any consistency. And, let’s face it, if you’re not doing any meaningful business logic, just basic persistence, you just do it. That problem’s been solved a long time ago.

Can we please stop reinventing SQL already?

Building Super-Scalable Web Systems with REST

Monday, December 29th, 2008

I’ve been consulting with a client who has a wildly successful web-based system, with well over 10 million users and looking at a tenfold growth in the near future. One of the recent features in their system was to show users their local weather and it almost maxed out their capacity. That raised certain warning flags as to the ability of their current architecture to scale to the levels that the business was taking them.


On Web 2.0 Mashups

One would think that sites like Weather.com and friends would be the first choice for implementing such a feature. Only thing is that they were strongly against being mashed-up Web 2.0 style on the client – they had enough scalability problems of their own. Interestingly enough (or not), these partners were quite happy to publish their weather data to us and let us handle the whole scalability issue.

Implementation 1.0

The current implementation was fairly straightforward – client issues a regular web service request to the GetWeather webmethod, the server uses the user’s IP address to find out their location, then use that location to find the weather for that location in the database, and return that to the user. Standard fare for most dynamic data and the way most everybody would tell you to do it.

Only thing is that it scales like a dog.

Add Some Caching

The first thing you do when you have scalability problems and the database is the bottleneck is to cache, well, that’s what everybody says (same everybody as above).

The thing is that holding all the weather of the entire globe in memory, well, takes a lot of memory. More than is reasonable. In which case, there’s a fairly decent chance that a given request can’t be served from the cache, resulting in a query to the database, an update to the cache, which bumps out something else, in short, not a very good hit rate.

Not much bang for the buck.

If you have a single datacenter, having a caching tier that stores this data is possible, but costly. If you want a highly available, business continuity supportable, multi-datacenter infrastructure, the costs add up quite a bit quicker – to the point of not being cost effective (“You need HOW much money for weather?! We’ve got dozens more features like that in the pipe!”)

What we can do is to tell the client we’re responding to that they can cache the result, but that isn’t close to being enough for us to scale.

Look at the Data, Leverage the Internet

When you find yourself in this sort of situation, there’s really only one thing to do:

In order to save on bandwidth, the most precious commodity of the internet, the various ISPs and backbone providers cache aggressively. In fact, HTTP is designed exactly for that.

If user A asks for some html page, the various intermediaries between his browser and the server hosting that page will cache that page (based on HTTP headers). When user B asks for that same page, and their request goes through one of the intermediaries that user A’s request went through, that intermediary will serve back its cached copy of the page rather than calling the hosting server.

Also, users located in the same geographic region by and large go through the same intermediaries when calling a remote site.

Leverage the Internet

The internet is the biggest, most scalable data serving infrastructure that mankind was lucky enough to have happen to it. However, in order to leverage it – you need to understand your data and how your users use it, and finally align yourself with the way the internet works.

Let’s say we have 1,000 users in London. All of them are going to have the same weather. If all these users come to our site in the period of a few hours and ask for the weather, they all are going to get the exact same data. The thing is that the response semantics of the GetWeather webmethod must prevent intermediaries from caching so that users in Dublin and Glasgow don’t get London weather (although at times I bet they’d like to).

REST Helps You Leverage the Internet

Rather than thinking of getting the weather as an operation/webmethod, we can represent the various locations weather data as explicit web resources, each with its own URI. Thus, the weather in London would be http://weather.myclient.com/UK/London.

If we were able to make our clients in London perform an HTTP GET on http://weather.myclient.com/UK/London then we could return headers in the HTTP response telling the intermediaries that they can cache the response for an hour, or however long we want.

That way, after the first user in London gets the weather from our servers, all the other 999 users will be getting the same data served to them from one of the intermediaries. Instead of getting hammered by millions of requests a day, the internet would shoulder easily 90% of that load making it much easier to scale. Thanks Al.

This isn’t a “cheap trick”. While being straight forward for something like weather, understanding the nature of your data and intelligently mapping that to a URI space is critical to building a scalable system, and reaping the benefits of REST.

What’s left?

The only thing that’s left is to get the client to know which URI to call. A simple matter, really.

When the user logs in, we perform the IP to location lookup and then write a cookie to the client with their location (UK/London). That cookie then stays with the user saving us from having to perform that IP to location lookup all the time. On subsequent logins, if the cookie is already there, we don’t do the lookup.

BTW, we also show the user “you’re in London, aren’t you?” with the link allowing the user to change their location, which we then update the cookie with and change the URI we get the weather from.

In Closing

While web services are great for getting a system up and running quickly and interoperably, scalability often suffers. Not so much as to be in your face, but after you’ve gone quite a ways and invested a fair amount of development in it, you find it standing between you and the scalability you seek.

Moving to REST is not about turning on the “make it restful” switch in your technology stack (ASP.NET MVC and WCF, I’m talking to you). Just like with databases there is no “make it go fast” switch – you really do need to understand your data, the various users access patterns, and the volatility of the data so that you can map it to the “right” resources and URIs.

If you do walk the RESTful path, you’ll find that the scalability that was once so distant is now within your grasp.

SOA, REST, and Pub/Sub

Monday, December 15th, 2008

From Integrated Simplicity:

SOA & Web

The question of how web-based (or 3rd party) consumers can work with pub/sub based services comes up a lot.

Many developers are used to implementing web services exposing methods on them like GetAllCustomers.

When moving to pub/sub and other more loosely coupled messaging patterns, developers look to implement the same pattern, opting for something like duplex GetCustomersRequest and GetCustomersResponse. The reasoning is simple and straightforward – it is difficult to push data over the web to consumers.

However, there are still ways to disconnect the preparation of the data from its usage thus gaining many of the advantages of pub/sub.

By employing REST principles and modelling our customer list as an explicit resource, web-based consumers would simply perform regular HTTP GET operations on the URI to get the list of customers.

The resource itself could be a simple XML file – it wouldn’t need to be dynamic at all.

You can get all the scalability benefits of pub/sub for web based consumers. All you need is a bit of REST 🙂

QCon London 2008 Recap

Thursday, March 20th, 2008

Well QCon was a blast.

NServiceBus Tutorial

I gave a full day tutorial on nServiceBus and we had a full house! The tutorial was about 90% how to think about distributed systems, and 10% mapping those concepts onto nServiceBus. I made an effort to cram about 3 days of a 5 day training course I give clients into one day, but I think I was only about 85% successful. People didn’t have the time needed to let things really sink in and ask questions, but the lively forums and skype conversations available will probably do the trick.

Jim Webber after looking at the unit testing features of nServiceBus had this to say:

“Oh my God – you’ve created testable middleware! It’ll never catch on. The vendors won’t have it.”

To which I replied that several vendors were already coming on board with their own implementations of transports and saga persistence. I have absolutely no intention, desire, or (quite frankly) the ability to write an enterprise-class middleware runtime. All I hope to do with nServiceBus is to make it so that developers use what’s out there in one, middleware-product-agnostic way that will make their code more robust and flexible.

MEST & Mark – REST & Stefan

It was also great finally meeting the head MESTian, Mark Little, who also happens to work for Redhat as SOA Technical Development Manager and Director of Standards in the JBoss division. It was interesting to see the difference between how I went about messaging in nServiceBus (full peer-to-peer including pub/sub) whereas most of the Java world has the messaging infrastructure handled by something database-like in a deployment/networking kind of perspective. If that’s the way things are done, then I can definitely appreciate the advantages of Space-Based Architectures.

And I even got to steal Stefan Tilkov‘s RESTful ear for an hour or so before I had to jet back home. It looks like we MESTians and RESTians can be one big happy family. I’m guessing that our despise of WS connects us all at a deeper level 🙂

Core Design Principles

I also gave a talk about core design principles, “Intentions & Interfaces – making patterns concrete”, and it went over very well especially considering that that was the first time that I gave that talk. You can find the slides here. From the feedback I heard after the talk, I think many people were surprised how many different parts of a system can be designed this way, and how flexible it is without making the code any more complex. The message was this:

Make Roles Explicit

Despite its simplicity, that leads to IEntity, IValidator<T> where T : IEntity, (which I wrote about a year ago – generic validation) and with a bit of Service Locator capabilities, you can add a line of code to your infrastructure that will validate all entities before they’re sent from the client to the server.

It leads to IFetchingStrategy<T> for improved database loading performance (also a year old – better DDD implementation and the NHibernate implementation).

It’s also how nServiceBus does message handling – IMessage, IMessageHandler<T> where T: IMessage, ISaga<T> where T : IMessage.

San Francisco?

Just a quick shout to my readers in the San Francisco area, if you’d be interested in hearing these talks/tutorials, give the organizers of QCon a shout and they’ll bring me out. That’s actually what got me to London – one of the attendees of a talk I gave at Oredev in Sweden last November missed my tutorial there so he put in a request and that did it. (Thanks Jan, I appreciate it!)

If you’re in a different part of the world and you’d like to have me give one of these talks, or other ones (I have a fair amount of material on Domain Models/DDD and Occasionally Connected Smart Clients), I’d be happy to make the trip and see you there as well.

[Podcast] REST + Messaging = Enterprise Solutions

Sunday, March 16th, 2008

In this podcast we revisit the topic of REST and how to make it work for process-centric enterprise systems. After describing the basic advantages and pitfalls of plain resource thinking, we’ll look at how mapping messaging concepts to resources provides solutions for transactional, multi-resource processing.



Download via the Dr. Dobb’s site

Or download directly here.

Additional References

Want more?

Check out the “Ask Udi” archives.

Got a question?

Send Udi your question to answer on the show.

No such thing as a centralized ESB

Saturday, June 30th, 2007

Via David McGhee’s Q&A with Dr. Don Ferguson, but read the whole thing.

Q: Could you tell you your thoughts or preference for a distributed or centralized ESB?

DON: there is no such thing as a centralized ESB.

This is the problem with a lot of the products that call themselves ESBs. They are centralized brokers which may be clustered for availability. But they are in no way an implementation of the Bus Architectural Pattern. Please check this before cutting a check to your vendor.

Also, understand that if you do security related things in your ESB, possibly as a part of your routing rules, that if the security infrastructure is centralized that means your ESB is too. Even if it really was distributed to begin with.

Buyer beware.

DevHawk not thrilled about Astoria either

Friday, May 25th, 2007

It appears that more people are coming to the same conclusions that I have about Astoria (Astoria, SDO, and Irrelevance), Microsoft’s new “Data Services for the Web” initiative.

DevHawk (aka Harry Pierson) writes:

As you might guess then, I’m not a fan of Astoria. I believe the sweet spot for so called “data services” will be read only (because they don’t need transactions, natch). I’m sure there are some read/write scenarios Astoria will be useful for, but I think they will be limited – at least within the enterprise.

After catching up to Pablo Castro (the man behind Astoria) at DevTeach, and chatting with him and Tim Mall about Astoria, I heard something interesting. In order to provide business context for updates, you will be able to use something like a WS-Action header.

So, it’s based on REST, but for updates, it’s like WS-*. Hmm… Best of both worlds, or worst? What do you think?

Database Level Conflict Resolution with Astoria

Thursday, May 10th, 2007

Following up on my recent post about the concurrency problems that we’re heading for with Astoria, and the way to avoid it by using business-level update semantics, I wanted to round out the picture.

If we were to let clients handle transaction management, we would end up in a situation where database server resources would be tied up by clients over slow connections, or transactions timing out when those clients had some connectivity issues or just crashed themselves. It will be practically impossible to build a scalable system this way.

The problem is that we’re left with no way to tie multiple reads, inserts, updates, and deletes together. Once again, there will be cases where clients will be unable to complete their unit of work because of failures. The unfortunate result is that our database may get into an inconsistent state.

Luckily, I ran into a post on the MSDN blogs showing that it is possible to fix these conflicts. It just requires that you write your most complex logic in SQL, a language designed for set manipulation. Apparently, even though the logic runs in the database, it doesn’t perform that well either. I hope you’re either really good at this kind of coding, don’t need to scale, or can have an inconsistent database if you’re planning on using Astoria for any kind of transactional work.

This is not to say that using Astoria for REST style GET actions is bad. On the contrary, I love the scalability of GET, well, over HTTP anyway. I just don’t think that we need a new technology for it – HTTP GET works just fine, both as an API and an imp

Does REST simplify communication more than SOA?

Tuesday, May 1st, 2007

From a somewhat old email discussion I had with Benjamin Carlyle:

> A while ago I tried to explain the difference between SOA and REST is
> that SOA is based on “MEST” – MESsage Transfer. The main thing is the
> message – which is a statement of intent, and includes the relevant
> data for that intent. For instance, a message like
> ChangeCustomerAddressMessage is itself the intent; the data it
> carries, the customer ID and the new address completes the picture.

Ahh. This puts your name in context for me. I did some reading on MEST some time ago. I think that there are probably a few misunderstandings on both sides of the fence still about what the other is all about. I have recently been reading “Software Factories”, ISBN 0-471-20284-3. It takes the view of a service being a software component. Code usable in different software environments that has enough self-description to be accessed from multiple languages and runtimes. This sets up services as platform-independent objects.

I think I understand this evolution and the corresponding object patters that are encoded into WS standards. Essentially, SOA attempts to make objects more accessible. REST is quite a different beast. Its primary function is to allow communication to evolve.

> The main difference between this style and REST is that where REST is
> focusing on one resource, SOA/MEST style accept that fact that as a
> result in the change of address, the customer may now be in a “rich
> neighbourhood”, and his customer rep now has over X people in rich
> neighborhoods, so the customer rep’s status changes. This cascading of
> changes I believe is done in orchestration/choreography type code outside of the resource in REST.
> Such complex business logic is best implemented using OO models which
> span objects/entities/resources.

I think this is a common misunderstanding. Each resource demarcates a subset of an application’s state. Resources are likely to overlap. When one resource is updated, it is likely that other resources will also change. This is not well ennunciated by REST proponents who are far more focused on the other side of the exchange, that between client and server. In REST, your ChangeCustomerAddressMessage sent to object A would be a PUT of a customer address record over the top of the old one, at resource http://example.com/customer1.

I see REST as a tweak to the object model. Instead of having a base-class that defines methods and data to be transferred, REST decouples the definition of methods and data. The intention is that the set of methods, the set of data definitions, and the set of objects
(resources) can evolve independently of each other. This tweak does not change existing capabilities of the object model. Objects work pretty-much as before, but their interface to clients and the definition of their interface is modified.

The effect of the decoupling is that methods can be understood separately to data and to objects. For example, I can determine what a GET or PUT request is going to do to a resource regardless of the object the method is applied to. As an intermediatary I can operate as a caching proxy, or apply security policy appropriately. I see this like the jump to java beans. Some programmers were downright offended that they had to name their methods with “get” and “set” in order to get the architecture working, however the advantages are now so clear that the issue simply doesn’t come up anymore.

REST is about building a communicatons infrastructure that scales to a large number of participants who want different things from their architecture over time. At a technical level there are significant performance advantages to be gained by caching and other features, but at a social level it makes the definition of new interfaces simpler and allows them to change over time without disrupting the architecture as a whole. New methods can be introduced over time. New content types can be introduced over time. Old features can be supported simultaneously to new.

> It is this model of message/document based communication that isn’t
> very well supported by WSDL. Support for publish/subscribe semantics
> is also vary light in the WS world. This is the main reason why I see
> SOA as something outside of WS. I don’t see this as a “nod” to REST
> but a coherent architectural style that been employed long before the web.

Support for pub/sub is also pretty light in the REST world, something I have mind to do something about 🙂

> As for scalability, it’s very easy to scale the publishing of static
> html pages, it is an entire other thing to scale complex business
> logic that may have huge working sets of data. To tell you the truth,
> I’d be interested in seeing the design of such a system in terms of
> REST, specifically in how transactions are handled.

Transactions in REST are usually handled by demarcating all of the state that will be updated in a single resource, and PUTting a representation of that state to the resource. REST is usually applied at a chunky enough level that this makes sense. There is always the expectation in REST that objects or RDBMS or some other back-end technology does the work of making the updates.

There are other ways to handle transactions in REST, but they usually don’t come up. Again, it is a matter of scale and the level of abstraction. REST is a client-facing communications model. It isn’t necessarily useful for communication between services within the same tier. It may also be that the tier that presents a REST world view hides further tiers that use distributed object technologies.

> Anyway, that’s where I’m coming from. I think that the communications
> semantics of SOA – send a message, are just about as simple as it
> gets. It is, if anything, more minimalistic than REST.

I think that you are right about minimalism, at least after a fashion.
With WS-* or even corba, it is easy enough to make two programs work like one in an enclosed environment. REST is really about a larger-scale communications system where not all of the participants are part of the same organisation. It is about forging agreement on the larger scale, not an easy thing to do. However, I think that REST scales down better than SOA scales up. It is no harder to define special-purpose XML formats than it is to define a base-class, although defining all appropriate resources is probably starting to make life too difficult.

My organisation integrates disparate systems. It is about 50% of the work we do on a job. In this environment REST is a valuable tool in making things work with each other over long periods of time, and exposing the data of one system to another for viewing and update.

Orignal message:
> I’m quite interested in expanding my knowledge of SOA best practices.
> As I noted in the entry you refer to that my list is derived from a
> presentation by Sun Microsystems, the slides of which may be found href=”http://au.sun.com/events/developer/downloads/download.html?s_dLi
> nk=SOA _JBI_BPEL.pdf”>here
. I often hear that SOA is an
> architectural style rather than a name for the WS-* stack, however it
> is hard to come to terms with what those principles are given the
> variety of views on the subject.
> It seems that many SOA proponents who are familiar with REST take a
> number of their particular constraints from REST itself. If those
> individuals are to be taken as the litmus test, SOA is generally a
> superset of REST that allows for less uniformity. In other words it
> looks like a version of REST that doesn’t scale up to such big network
> sizes. Vendors seem to see SOA differently, the message-bus focus I
> referred to in my entry.
> I would also like to note that the main focus of the title was on the
> principle difference that I percieve there to be between SOA and REST:
> the nature of the uniform interface. Even if you take your web
> services and try to construct a uniform interface, you do so as a
> base-class that encapsulates both verbs and content types. REST
> decouples these. I think the same is possible as document-oriented
> processing under web servcies, however this again seems to be a nod to
> REST rather than an alternative to REST practice.
> Do you have a specific list of constrains you yourself like to point
> to as the meaning of SOA?

Astoria, SDO, and irrelevance

Tuesday, May 1st, 2007

At MIX, Microsoft announced the coming of a new “technology” code-named “Astoria” with the following purpose in mind:

The goal of Microsoft Codename Astoria is to enable applications to expose data as a data service that can be consumed by web clients within a corporate network and across the internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs such as GET, POST, PUT and DELETE, and the data exchanged in those interactions is represented in simple formats such as XML and JSON.

To me, this sounds like an unarchitected mashup of REST and the irrelevant part of SDO.

Please, Microsoft, just stop. You’re going the wrong way. We really don’t need yet another data access strategy from you.

Patrick Logan is still waiting to see anything concrete come out before weighing in. While Sam Gentile has given it the “New and Notable” stamp. Fabrice Marguerie will be investigating as well. And Paul Gielens also finds the REST path worthwhile.

But I’ve got to say, I’ve been against these “data services” from day one. The REST style is most applicable for large, chunky resources – while this seems to be targeting single tables in the database. Look at this discussion on REST vs SOA for some examples.

I am skeptical but will keep watching. But, what with all these fine bloggers giving me the low-down, I’m sure we’ll be finding out the important part soon – you know, the part Microsoft doesn’t put online 🙂


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Bryan Wheeler, Director Platform Development at msnbc.com
Udi Dahan is the real deal.

We brought him on site to give our development staff the 5-day “Advanced Distributed System Design” training. The course profoundly changed our understanding and approach to SOA and distributed systems.

Consider some of the evidence: 1. Months later, developers still make allusions to concepts learned in the course nearly every day 2. One of our developers went home and made her husband (a developer at another company) sign up for the course at a subsequent date/venue 3. Based on what we learned, we’ve made constant improvements to our architecture that have helped us to adapt to our ever changing business domain at scale and speed If you have the opportunity to receive the training, you will make a substantial paradigm shift.

If I were to do the whole thing over again, I’d start the week by playing the clip from the Matrix where Morpheus offers Neo the choice between the red and blue pills. Once you make the intellectual leap, you’ll never look at distributed systems the same way.

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It was a distinct pleasure and a unique opportunity to learn from someone who is among the best at what he does.”

Jack Van Hoof Jack Van Hoof, Enterprise Integration Architect at Dutch Railways
“Udi is a respected visionary on SOA and EDA, whose opinion I most of the time (if not always) highly agree with. The nice thing about Udi is that he is able to explain architectural concepts in terms of practical code-level examples.”

Neil Robbins Neil Robbins, Applications Architect at Brit Insurance
“Having followed Udi's blog and other writings for a number of years I attended Udi's two day course on 'Loosely Coupled Messaging with NServiceBus' at SkillsMatter, London.

I would strongly recommend this course to anyone with an interest in how to develop IT systems which provide immediate and future fitness for purpose. An influential and innovative thought leader and practitioner in his field, Udi demonstrates and shares a phenomenally in depth knowledge that proves his position as one of the premier experts in his field globally.

The course has enhanced my knowledge and skills in ways that I am able to immediately apply to provide benefits to my employer. Additionally though I will be able to build upon what I learned in my 2 days with Udi and have no doubt that it will only enhance my future career.

I cannot recommend Udi, and his courses, highly enough.”

Nick Malik Nick Malik, Enterprise Architect at Microsoft Corporation
You are an excellent speaker and trainer, Udi, and I've had the fortunate experience of having attended one of your presentations. I believe that you are a knowledgable and intelligent man.”

Sean Farmar Sean Farmar, Chief Technical Architect at Candidate Manager Ltd
“Udi has provided us with guidance in system architecture and supports our implementation of NServiceBus in our core business application.

He accompanied us in all stages of our development cycle and helped us put vision into real life distributed scalable software. He brought fresh thinking, great in depth of understanding software, and ongoing support that proved as valuable and cost effective.

Udi has the unique ability to analyze the business problem and come up with a simple and elegant solution for the code and the business alike.
With Udi's attention to details, and knowledge we avoided pit falls that would cost us dearly.”

Børge Hansen Børge Hansen, Architect Advisor at Microsoft
“Udi delivered a 5 hour long workshop on SOA for aspiring architects in Norway. While keeping everyone awake and excited Udi gave us some great insights and really delivered on making complex software challenges simple. Truly the software simplist.”

Motty Cohen, SW Manager at KorenTec Technologies
“I know Udi very well from our mutual work at KorenTec. During the analysis and design of a complex, distributed C4I system - where the basic concepts of NServiceBus start to emerge - I gained a lot of "Udi's hours" so I can surely say that he is a professional, skilled architect with fresh ideas and unique perspective for solving complex architecture challenges. His ideas, concepts and parts of the artifacts are the basis of several state-of-the-art C4I systems that I was involved in their architecture design.”

Aaron Jensen Aaron Jensen, VP of Engineering at Eleutian Technology
Awesome. Just awesome.

We’d been meaning to delve into messaging at Eleutian after multiple discussions with and blog posts from Greg Young and Udi Dahan in the past. We weren’t entirely sure where to start, how to start, what tools to use, how to use them, etc. Being able to sit in a room with Udi for an entire week while he described exactly how, why and what he does to tackle a massive enterprise system was invaluable to say the least.

We now have a much better direction and, more importantly, have the confidence we need to start introducing these powerful concepts into production at Eleutian.”

Gad Rosenthal Gad Rosenthal, Department Manager at Retalix
“A thinking person. Brought fresh and valuable ideas that helped us in architecting our product. When recommending a solution he supports it with evidence and detail so you can successfully act based on it. Udi's support "comes on all levels" - As the solution architect through to the detailed class design. Trustworthy!”

Chris Bilson Chris Bilson, Developer at Russell Investment Group
“I had the pleasure of attending a workshop Udi led at the Seattle ALT.NET conference in February 2009. I have been reading Udi's articles and listening to his podcasts for a long time and have always looked to him as a source of advice on software architecture.
When I actually met him and talked to him I was even more impressed. Not only is Udi an extremely likable person, he's got that rare gift of being able to explain complex concepts and ideas in a way that is easy to understand.
All the attendees of the workshop greatly appreciate the time he spent with us and the amazing insights into service oriented architecture he shared with us.”

Alexey Shestialtynov Alexey Shestialtynov, Senior .Net Developer at Candidate Manager
“I met Udi at Candidate Manager where he was brought in part-time as a consultant to help the company make its flagship product more scalable. For me, even after 30 years in software development, working with Udi was a great learning experience. I simply love his fresh ideas and architecture insights.
As we all know it is not enough to be armed with best tools and technologies to be successful in software - there is still human factor involved. When, as it happens, the project got in trouble, management asked Udi to step into a leadership role and bring it back on track. This he did in the span of a month. I can only wish that things had been done this way from the very beginning.
I look forward to working with Udi again in the future.”

Christopher Bennage Christopher Bennage, President at Blue Spire Consulting, Inc.
“My company was hired to be the primary development team for a large scale and highly distributed application. Since these are not necessarily everyday requirements, we wanted to bring in some additional expertise. We chose Udi because of his blogging, podcasting, and speaking. We asked him to to review our architectural strategy as well as the overall viability of project.
I was very impressed, as Udi demonstrated a broad understanding of the sorts of problems we would face. His advice was honest and unbiased and very pragmatic. Whenever I questioned him on particular points, he was able to backup his opinion with real life examples. I was also impressed with his clarity and precision. He was very careful to untangle the meaning of words that might be overloaded or otherwise confusing. While Udi's hourly rate may not be the cheapest, the ROI is undoubtedly a deal. I would highly recommend consulting with Udi.”

Robert Lewkovich, Product / Development Manager at Eggs Overnight
“Udi's advice and consulting were a huge time saver for the project I'm responsible for. The $ spent were well worth it and provided me with a more complete understanding of nServiceBus and most importantly in helping make the correct architectural decisions earlier thereby reducing later, and more expensive, rework.”

Ray Houston Ray Houston, Director of Development at TOPAZ Technologies
“Udi's SOA class made me smart - it was awesome.

The class was very well put together. The materials were clear and concise and Udi did a fantastic job presenting it. It was a good mixture of lecture, coding, and question and answer. I fully expected that I would be taking notes like crazy, but it was so well laid out that the only thing I wrote down the entire course was what I wanted for lunch. Udi provided us with all the lecture materials and everyone has access to all of the samples which are in the nServiceBus trunk.

Now I know why Udi is the "Software Simplist." I was amazed to find that all the code and solutions were indeed very simple. The patterns that Udi presented keep things simple by isolating complexity so that it doesn't creep into your day to day code. The domain code looks the same if it's running in a single process or if it's running in 100 processes.”

Ian Cooper Ian Cooper, Team Lead at Beazley
“Udi is one of the leaders in the .Net development community, one of the truly smart guys who do not just get best architectural practice well enough to educate others but drives innovation. Udi consistently challenges my thinking in ways that make me better at what I do.”

Liron Levy, Team Leader at Rafael
“I've met Udi when I worked as a team leader in Rafael. One of the most senior managers there knew Udi because he was doing superb architecture job in another Rafael project and he recommended bringing him on board to help the project I was leading.
Udi brought with him fresh solutions and invaluable deep architecture insights. He is an authority on SOA (service oriented architecture) and this was a tremendous help in our project.
On the personal level - Udi is a great communicator and can persuade even the most difficult audiences (I was part of such an audience myself..) by bringing sound explanations that draw on his extensive knowledge in the software business. Working with Udi was a great learning experience for me, and I'll be happy to work with him again in the future.”

Adam Dymitruk Adam Dymitruk, Director of IT at Apara Systems
“I met Udi for the first time at DevTeach in Montreal back in early 2007. While Udi is usually involved in SOA subjects, his knowledge spans all of a software development company's concerns. I would not hesitate to recommend Udi for any company that needs excellent leadership, mentoring, problem solving, application of patterns, implementation of methodologies and straight out solution development.
There are very few people in the world that are as dedicated to their craft as Udi is to his. At ALT.NET Seattle, Udi explained many core ideas about SOA. The team that I brought with me found his workshop and other talks the highlight of the event and provided the most value to us and our organization. I am thrilled to have the opportunity to recommend him.”

Eytan Michaeli Eytan Michaeli, CTO Korentec
“Udi was responsible for a major project in the company, and as a chief architect designed a complex multi server C4I system with many innovations and excellent performance.”

Carl Kenne Carl Kenne, .Net Consultant at Dotway AB
“Udi's session "DDD in Enterprise apps" was truly an eye opener. Udi has a great ability to explain complex enterprise designs in a very comprehensive and inspiring way. I've seen several sessions on both DDD and SOA in the past, but Udi puts it in a completly new perspective and makes us understand what it's all really about. If you ever have a chance to see any of Udi's sessions in the future, take it!”

Avi Nehama, R&D Project Manager at Retalix
“Not only that Udi is a briliant software architecture consultant, he also has remarkable abilities to present complex ideas in a simple and concise manner, and...
always with a smile. Udi is indeed a top-league professional!”

Ben Scheirman Ben Scheirman, Lead Developer at CenterPoint Energy
“Udi is one of those rare people who not only deeply understands SOA and domain driven design, but also eloquently conveys that in an easy to grasp way. He is patient, polite, and easy to talk to. I'm extremely glad I came to his workshop on SOA.”

Scott C. Reynolds Scott C. Reynolds, Director of Software Engineering at CBLPath
“Udi is consistently advancing the state of thought in software architecture, service orientation, and domain modeling.
His mastery of the technologies and techniques is second to none, but he pairs that with a singular ability to listen and communicate effectively with all parties, technical and non, to help people arrive at context-appropriate solutions. Every time I have worked with Udi, or attended a talk of his, or just had a conversation with him I have come away from it enriched with new understanding about the ideas discussed.”

Evgeny-Hen Osipow, Head of R&D at PCLine
“Udi has helped PCLine on projects by implementing architectural blueprints demonstrating the value of simple design and code.”

Rhys Campbell Rhys Campbell, Owner at Artemis West
“For many years I have been following the works of Udi. His explanation of often complex design and architectural concepts are so cleanly broken down that even the most junior of architects can begin to understand these concepts. These concepts however tend to typify the "real world" problems we face daily so even the most experienced software expert will find himself in an "Aha!" moment when following Udi teachings.
It was a pleasure to finally meet Udi in Seattle Alt.Net OpenSpaces 2008, where I was pleasantly surprised at how down-to-earth and approachable he was. His depth and breadth of software knowledge also became apparent when discussion with his peers quickly dove deep in to the problems we current face. If given the opportunity to work with or recommend Udi I would quickly take that chance. When I think .Net Architecture, I think Udi.”

Sverre Hundeide Sverre Hundeide, Senior Consultant at Objectware
“Udi had been hired to present the third LEAP master class in Oslo. He is an well known international expert on enterprise software architecture and design, and is the author of the open source messaging framework nServiceBus. The entire class was based on discussion and interaction with the audience, and the only Power Point slide used was the one showing the agenda.
He started out with sketching a naive traditional n-tier application (big ball of mud), and based on suggestions from the audience we explored different solutions which might improve the solution. Whatever suggestions we threw at him, he always had a thoroughly considered answer describing pros and cons with the suggested solution. He obviously has a lot of experience with real world enterprise SOA applications.”

Raphaël Wouters Raphaël Wouters, Owner/Managing Partner at Medinternals
“I attended Udi's excellent course 'Advanced Distributed System Design with SOA and DDD' at Skillsmatter. Few people can truly claim such a high skill and expertise level, present it using a pragmatic, concrete no-nonsense approach and still stay reachable.”

Nimrod Peleg Nimrod Peleg, Lab Engineer at Technion IIT
“One of the best programmers and software engineer I've ever met, creative, knows how to design and implemet, very collaborative and finally - the applications he designed implemeted work for many years without any problems!

Jose Manuel Beas
“When I attended Udi's SOA Workshop, then it suddenly changed my view of what Service Oriented Architectures were all about. Udi explained complex concepts very clearly and created a very productive discussion environment where all the attendees could learn a lot. I strongly recommend hiring Udi.”

Daniel Jin Daniel Jin, Senior Lead Developer at PJM Interconnection
“Udi is one of the top SOA guru in the .NET space. He is always eager to help others by sharing his knowledge and experiences. His blog articles often offer deep insights and is a invaluable resource. I highly recommend him.”

Pasi Taive Pasi Taive, Chief Architect at Tieto
“I attended both of Udi's "UI Composition Key to SOA Success" and "DDD in Enterprise Apps" sessions and they were exceptionally good. I will definitely participate in his sessions again. Udi is a great presenter and has the ability to explain complex issues in a manner that everyone understands.”

Eran Sagi, Software Architect at HP
“So far, I heard about Service Oriented architecture all over. Everyone mentions it – the big buzz word. But, when I actually asked someone for what does it really mean, no one managed to give me a complete satisfied answer. Finally in his excellent course “Advanced Distributed Systems”, I got the answers I was looking for. Udi went over the different motivations (principles) of Services Oriented, explained them well one by one, and showed how each one could be technically addressed using NService bus. In his course, Udi also explain the way of thinking when coming to design a Service Oriented system. What are the questions you need to ask yourself in order to shape your system, place the logic in the right places for best Service Oriented system.

I would recommend this course for any architect or developer who deals with distributed system, but not only. In my work we do not have a real distributed system, but one PC which host both the UI application and the different services inside, all communicating via WCF. I found that many of the architecture principles and motivations of SOA apply for our system as well. Enough that you have SW partitioned into components and most of the principles becomes relevant to you as well. Bottom line – an excellent course recommended to any SW Architect, or any developer dealing with distributed system.”

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